Tag: A

Total Results: 8390

What impact will Facebook’s rocky IPO have on mobile investment?

Published: May 24, 2012

Facebook’s IPO appears to be turning into a debacle, which could have implications for other companies looking to drum up significant investments based on their mobile strategies.

Apple, Coca-Cola successfully use mobile to drive brand value: study

Published: May 24, 2012

In a sign of the growing importance of mobile for large corporations' efforts to connect with consumers and drive sales, seven of the top 10 brands in a new ranking of the world’s most valuable brands are technology companies and telecommunications providers.

Courtyard by Marriott aims to increase mobile bookings via iPad app sponsorship

Published: May 24, 2012

Courtyard by Marriott is spreading brand awareness and driving hotel bookings as the launch sponsor on AccuWeather’s revamped iPad application.

Metropolitan Museum of Art taps mobile game to drive visitor traffic

Published: May 24, 2012

The Metropolitan Museum of Art has rolled out a mobile game that lets visitors take part in a murder mystery adventure that also doubles as an interactive tour of the American Wing’s artwork and artifacts.

Are consumers buying from window displays versus going in-store? - Mobile Commerce Daily

Published: May 24, 2012

Mobile Commerce Daily today - Are consumers buying from window displays versus going in-store?; Hertz builds momentum for mobile strategy with car-sharing site.

24pc of MMS views come from iPhone devices: Mogreet

Published: May 24, 2012

Apple’s iPhone leads the pack with MMS usage, according to a new report from mobile messaging service Mogreet.

Tiffany pushes mcommerce via Pandora app ads - Luxury Daily

Published: May 24, 2012

Luxury Daily today - Tiffany pushes mcommerce via Pandora app ads; Aspirational luxury buyer all but gone, claims industry expert.

Key traits of mobile commerce leadership

Published: May 24, 2012

By
Robert Voth and Marc Gasperino

The great puzzle that is mobile commerce provides a fascinating study on the emergence of a new financial technology ecosystem.

Why are marketers not taking QR codes seriously?

Published: May 23, 2012

There is a prominent place for QR codes in the mobile space, especially when it comes to communicating with consumers on a one-to-one level. However, many marketers do not seem too keen on mobile bar codes and are not incorporating them into the marketing mix.

Carl’s Jr. and Hardee’s push mobile with multichannel campaign

Published: May 23, 2012

Carl’s Jr. and Hardee’s are using augmented reality, SMS and a mobile application to help promote Sony Pictures’ upcoming “The Amazing Spider-Man” film.