Tag: ABC

Total Results: 30

Coca-Cola, Microsoft, ABC and AOL lament over mobile measurement

Published: November 21, 2011

LOS ANGELES – A roundtable of executives from Coca-Cola, Microsoft, ABC and AOL at the Mobile Marketing Forum discussed the importance of a centralized dashboard for mobile measurement to be able to tie campaign performance to ROI.

Broadcast groups push for local advertising via mobile

Published: June 21, 2011

NEW YORK – Executives from local broadcasting networks at the 2011 Mobile Marketing Forum said that television networks are incorporating mobile as an extension of on-air content, as well as using it with advertisers to interact with consumers.

Mobile audience metrics from ABC Interactive, Spreed to benefit publishers

Published: November 10, 2010

The Audit Bureau of Circulations’ recent partnership with Spreed Inc. is yet another indication that audience metrics are helping publishers take mobile advertising to the next level.

ABC News iPad app surpasses 140,900 downloads

Published: July 27, 2010

ABC News' iPad application has surpassed 140,900 downloads since its launch six days ago.

ABC, Disney Channel join ESPN on Flo TV

Published: December 10, 2009

Qualcomm’s mobile TV service provider Flo TV has expanded its content distribution agreement with Disney to add content from the ABC Television Network and the Disney Channel to its lineup.

Boost Mobile calls out other carriers in Santa TV ad

Published: November 25, 2009

Boost Mobile, the prepaid division of Sprint Nextel, is accusing other carriers of being too expensive in the latest installment of its “Unwronged” commercials, this time featuring Santa Claus.

“Extreme Makeover: Home Edition” uses SMS alerts to wrangle volunteers

Published: October 13, 2009

ABC’s “Extreme Makeover: Home Edition” is leveraging the mobile platform to get volunteers and raise donations for an Indiana family in need.

Print publishers ready to capitalize on mobile market: Study

Published: September 25, 2009

Print publishers are increasingly focusing on mobile to extend their brands, reach new audiences, generate revenue and let advertisers reach locally targeted audiences.

AT&T offers weekly SMS voting to college football fans

Published: September 9, 2009

AT&T is using SMS to give college football fans one more thing to talk about during this year’s season.

Rock the Vote cranks up SMS initiatives to engage millennials

Published: August 18, 2009

Nonprofit political organization Rock the Vote is using mobile at events such as Lollapalooza to engage young Americans by connecting them with musicians and interactive politics.