Tag: ABC

Total Results: 26

ABC, Disney Channel join ESPN on Flo TV

Published: December 10, 2009

Qualcomm�s mobile TV service provider Flo TV has expanded its content distribution agreement with Disney to add content from the ABC Television Network and the Disney Channel to its lineup.

Boost Mobile calls out other carriers in Santa TV ad

Published: November 25, 2009

Boost Mobile, the prepaid division of Sprint Nextel, is accusing other carriers of being too expensive in the latest installment of its �Unwronged� commercials, this time featuring Santa Claus.

�Extreme Makeover: Home Edition� uses SMS alerts to wrangle volunteers

Published: October 13, 2009

ABC�s �Extreme Makeover: Home Edition� is leveraging the mobile platform to get volunteers and raise donations for an Indiana family in need.

Print publishers ready to capitalize on mobile market: Study

Published: September 25, 2009

Print publishers are increasingly focusing on mobile to extend their brands, reach new audiences, generate revenue and let advertisers reach locally targeted audiences.

AT&T offers weekly SMS voting to college football fans

Published: September 9, 2009

AT&T is using SMS to give college football fans one more thing to talk about during this year�s season.

Rock the Vote cranks up SMS initiatives to engage millennials

Published: August 18, 2009

Nonprofit political organization Rock the Vote is using mobile at events such as Lollapalooza to engage young Americans by connecting them with musicians and interactive politics.

Warner Bros. uses Bluetooth to promote "The Hangover"

Published: July 17, 2009

Warner Bros. Entertainment UK ran a Bluetooth-based marketing campaign to promote the summer comedy "The Hangover" across Britain.

MobiTV expands sports content

Published: May 12, 2009

After powering NCAA March Madness On Demand via the CBS Sports Mobile iPhone app, MobiTV has expanded its on-deck sports content.

ABC, Disney, ESPN, Discovery Channel offer TV on BlackBerry

Published: May 11, 2009

ABC, ABC Family, Disney Channel, Disney XD, ESPN and Discovery have joined a mobile TV line-up for BlackBerry that already includes the CW, CBS and NBC Universal channels.

Gray Television, LSN extend mobile content partnership

Published: May 6, 2009

Gray Television Inc. is further extending its partnership with Local Solutions Network Inc., enabling the station group to reach mobile consumers.