Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: ABI Research

Total Results: 186

   Displaying: 1 - 10

Apple’s Healthbook could overhaul doctor-patient relationship
Published: March 19, 2014
Apple appears to have set its sights on overhauling how consumers not only monitor their own health and fitness, but also how they communicate such information to healthcare professionals.

Ford tackles Sync's reliability issues as connected car's importance grows
Published: February 25, 2014
Ford is reportedly switching from a Microsoft-based system to BlackBerry’s QNX system to improve its in-car Sync technology.
Location tracking opt-out could land big blow to retail technology
Published: February 19, 2014
A new opt-out Web site for indoor mobile location tracking could land a big blow to the companies focused on improving the in-store shopping experience by gleaning insights from smartphone-wielding shoppers.
Automakers push envelope on wearables, augmented reality despite regulatory concern
Published: February 10, 2014
While automakers are leading the way when it comes to leveraging wearables and augmented reality for next-generation mobile experiences, challenges such as planned legislation banning in-vehicle use and determining the return on investment could hamper growth.

Battery life a growing issue as more activities go mobile
Published: January 30, 2014
As consumers and marketers move more activities over to mobile devices, battery life is becoming a bigger challenge and creating unwanted obstacles.
Apple’s efforts to boost iPhone meet with mixed results
Published: January 28, 2014
Despite Apple selling 51 million iPhones - a new quarterly record - during the last three months of 2013, the company’s share of the overall smartphone market is declining, suggesting it needs to tinker more aggressively with the design and positioning of its signature device.
Appliances are getting smarter but is mobile marketing?
Published: January 13, 2014
As home appliances get smarter so, too, must marketers, who can increase the relevancy of their messaging but should tread cautiously when entering this new sphere.

Targeting seniors on mobile begins to make sense
Published: January 9, 2014
Mature consumers are increasingly using smartphones and tablets, and mobile marketers, including those at the Consumer Electronics Show, are vying for their money and Web traffic.
Tablet’s influence extends into farthest reaches of consumer electronics
Published: January 7, 2014
The tablet’s role in the consumer electronics landscape is growing and diversifying.

Can Microsoft build on mobile gains to be a bigger force?
Published: December 17, 2013
Microsoft showed some grit in the third quarter of 2013, greatly increasing its market share, while the Windows Phone platform finally got a long awaited Instagram app.
Please click here to download now!