Tag: ABI Research

Total Results: 130

What works: Walmart’s multi-app approach or Target’s catchall app strategy?

Published: May 7, 2012

While big brands and retailers have embraced mobile applications as an important strategy for engaging customers, they do not all take the same approach. Some have deemed it best to develop separate apps for different customer segments while others are taking a one-size-fits-all strategy.

Can Spotify dethrone Pandora in mobile?

Published: May 1, 2012

Spotify recently revealed several new additions to its service that put the company closer to a direct competition with Pandora. However, with mobile access only available to subscription-based users and a somewhat unclear advertising model, how can marketers take advantage of Spotify?

Why Google, Facebook won’t be able to repeat Apple’s iPhone success

Published: April 26, 2012

Smartphones can be an immensely profitable business – just look at Apple, which nearly doubled its profit in its second quarter based on strong iPhone sales. Wanting their own piece of the action, Google and Facebook are ramping up their smartphone strategies but could face challenges replicating Apple’s success.

Apple gains access to Android information, potentially opening door to more suits

Published: March 7, 2012

The order from a judge requiring Google to hand over development information about Android to Apple could provide the company with ammunition for additional lawsuits claiming Android copies important iOS functionality.

Why is Apple mum on app deletion, usage rates?

Published: March 6, 2012

Apple recently announced that more than 25 billion applications have been downloaded from its App Store. However, despite these significant achievements, the mobile community remains in the dark about how often users are coming back to apps, how much time they spend and how many apps they are deleting.

Will Apple's acquisition of Chomp help revamp its App Store?

Published: February 27, 2012

Apple’s purchase of Chomp, an application that helps users find relevant mobile apps based on their interests, is proof that as apps continue to be popular marketing components, developers need to think critically about ways to get them noticed.

Are brands missing the mark with Pinterest on mobile?

Published: February 23, 2012

Pinterest is quickly becoming a social media star for brands and retailers to showcase and share their products with a reported tenfold increase in traffic over the past six months. And although there are mobile opportunities for brands and retailers with regards to Pinterest, it seems as though many are not leveraging them.

Apple’s popularity threatens enterprise strategies for RIM, Microsoft

Published: February 21, 2012

Apple’s mobile devices are making inroads into enterprise and government organizations, challenging Research In Motion, which used to have this market cornered but is increasingly finding itself vulnerable, as well as Microsoft.

Apple cries “foul” over voice-activated search on Galaxy Nexus

Published: February 14, 2012

Apple continues to go after Samsung on the legal front and is now alleging that the South Korean handset manufacturer violated four patents in its new Galaxy Nexus, the first smartphone using Android’s Ice Cream Sandwich operating system.

Google unifies mobile, desktop Web experience with Chrome for Android

Published: February 10, 2012

The newly introduced Chrome for Android mobile browser will enable Google to differentiate Android from iOS and could open up new marketing opportunities for brands.