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Tag: ABI Research

Total Results: 192

   Displaying: 111 - 120

Unilever AdMob campaign delivers 149M impressions and efficiency
Published: June 24, 2011
The mobile component of a cross-channel Unilever campaign for its Lynx brand generated 149 million impressions, while also driving efficiency and engagement.
Shazam to enhance social offerings with $32M funding
Published: June 23, 2011
Shazam will use a new round of funding not only to move into television more aggressively, but also to enhance its music offerings and continue the application’s rapid growth among music fans.
Microsoft looks to boost mobile ad exchange with broader availability of inventory
Published: June 22, 2011
Microsoft is making in-app ad inventory more broadly available as it looks to help advertisers achieve scale in the mobile space.
With growth of mobile 3D comes opportunities for advertisers
Published: June 9, 2011
While a recent spate of news around 3D mobile points to its potential, marketers will not start flocking to it until consumer adoption grows.
Will Apple iCloud mean cloudy days for Google and Amazon?
Published: June 6, 2011
After months of speculation, Apple’s plans to unveil its cloud-based storage service iCloud could affect not only the digital music industry but digital content as a whole.
Target iAd campaign aims for increased fashion sales
Published: May 12, 2011
Target is strengthening its position in fashion retail by letting consumers create their own spring collection style show via a new iAd campaign.
Google expands mobile ecosystem via Ice Scream Sandwich universal OS
Published: May 11, 2011
Google has unveiled Ice Cream Sandwich, the latest update to Android that provides a single, unified system across any mobile device.
Microsoft bets on mobile video via $8.5B Skype acquisition
Published: May 11, 2011
Microsoft Corp. has entered into a definitive agreement to acquire Skype for $8.5 billion and further expand real-time video communications.
Changes to iTunes app ranking algorithm will have wide impact: experts
Published: May 5, 2011
ITunes is rumored to have made modifications to its App Store ranking algorithm, now taking into account qualitative information such as reviews and frequency of usage on top of download statistics, according to ABI Research.
Gap exec reveals more aggressive mobile budget plans for 2012
Published: May 2, 2011
SAN FRANCISCO – A Gap executive at the Mobile Shopping Summit said that the mobile phone is an ideal canvas to engage consumers with and for that reason his company will have a more aggressive budget allocated to the medium next year.
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