Tag: ABI Research

Total Results: 160

Apple encourages developers to advertise apps across iAd

Published: July 29, 2010

Apple has launched a new iAd for Developers Program, letting members of the iPhone developer community advertise their own applications to millions of users across the iAd Network.

YouTube mobile play confirms HTML5 threatens apps

Published: July 9, 2010

A recent announcement from mobile video community YouTube Mobile proves that HTML5 just might mean the demise of applications.

US mobile display spend to reach $1.2B in 2015: study

Published: July 8, 2010

Mobile advertising is expected to quadruple over the next five years, from $313 million in spending today to more than $1.2 billion in 2015, according to ABI Research.

Worldwide mobile subscriptions to exceed 5B by year-end: study

Published: July 2, 2010

ABI Research forecasts more than 5 billion mobile subscriptions by the end of 2010, with an approximate 4.8 billion connections having been reached by the end of the year’s first quarter.

Apple trying to corner market on location-based advertising?

Published: June 24, 2010

Apple’s recent decision to revise its iOS4 privacy policy so it can begin collecting user location data proves that Steve Jobs does plan on making money on mobile advertising after all.

Apple stuns market with iAd news: $60M in advertiser commitments

Published: June 8, 2010

For all his whining about mobile advertising, CEO Steve Jobs confirmed yesterday that Apple’s iAd mobile ad network had commitments for 2010 totaling more than $60 million.

One out of four mobile Web users click on ads: Survey

Published: May 27, 2010

With 27 percent of mobile Web users in the United States clicking on mobile ads, marketers can rest assured that their advertising is getting eyeballs.

Mobile devices set to interact with TV: Analyst

Published: May 7, 2010

As demand for connected devices expands, Internet-enabled televisions form a category poised for growth.

Is Apple’s iAd a threat to competing mobile ad networks?

Published: April 7, 2010

Apple is piggybacking on the hype surrounding the iPad and the new iPhone operating system to launch the iAd mobile ad network. But will this rumored launch move the needle for mobile advertising?

ABI Research debuts Mobile Marketing Strategies research service

Published: March 11, 2010

Because mobile is growing exponentially and advertisers can no longer afford to ignore this medium, ABI Research practice director Neil Strother introduced “Mobile Marketing Strategies.”