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Tag: ABI Research

Total Results: 190

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Microsoft looks to boost mobile ad exchange with broader availability of inventory
Published: June 22, 2011
Microsoft is making in-app ad inventory more broadly available as it looks to help advertisers achieve scale in the mobile space.
With growth of mobile 3D comes opportunities for advertisers
Published: June 9, 2011
While a recent spate of news around 3D mobile points to its potential, marketers will not start flocking to it until consumer adoption grows.
Will Apple iCloud mean cloudy days for Google and Amazon?
Published: June 6, 2011
After months of speculation, Apple’s plans to unveil its cloud-based storage service iCloud could affect not only the digital music industry but digital content as a whole.
Target iAd campaign aims for increased fashion sales
Published: May 12, 2011
Target is strengthening its position in fashion retail by letting consumers create their own spring collection style show via a new iAd campaign.
Google expands mobile ecosystem via Ice Scream Sandwich universal OS
Published: May 11, 2011
Google has unveiled Ice Cream Sandwich, the latest update to Android that provides a single, unified system across any mobile device.
Microsoft bets on mobile video via $8.5B Skype acquisition
Published: May 11, 2011
Microsoft Corp. has entered into a definitive agreement to acquire Skype for $8.5 billion and further expand real-time video communications.
Changes to iTunes app ranking algorithm will have wide impact: experts
Published: May 5, 2011
ITunes is rumored to have made modifications to its App Store ranking algorithm, now taking into account qualitative information such as reviews and frequency of usage on top of download statistics, according to ABI Research.
Gap exec reveals more aggressive mobile budget plans for 2012
Published: May 2, 2011
SAN FRANCISCO – A Gap executive at the Mobile Shopping Summit said that the mobile phone is an ideal canvas to engage consumers with and for that reason his company will have a more aggressive budget allocated to the medium next year.
Mobile app downloads to reach 44B by 2016: ABI Research
Published: May 2, 2011
A new study from ABI Research reveals that the worldwide mobile application industry will reach 44 billion downloads by 2016, driven by consumers’ insatiable appetite for mobile media.
Watch out Groupon: Visa bets on mobile deals space
Published: April 22, 2011
Visa is delivering real-time discounts to mobile consumers when and where they shop, which means the financial services company is now competing with the likes of Groupon, LivingSocial, foursquare, Facebook and eBay.