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Tag: ABI Research


Total Results: 199

   Displaying: 111 - 120

Mojiva using investment to support recent mobile advertising wins
Published: July 13, 2011
Mojiva Inc. recently raised $25 million to help build out its mobile advertising network and ad serving platform while addressing the growing interest in mobile from agencies and brands.
Target drives back-to-school purchases via mobile ad
Published: July 12, 2011
Target is proving that mobile plays an integral part in its brand with a new mobile campaign that not only highlights key supplies students need when they go back to school, but also lets them buy products straight from their devices.
Is Microsoft trying to boost Windows 7 by going after Android licenses?
Published: July 12, 2011
Microsoft has signed a handful of licensing agreements with Android manufacturers, but is the move intended to drive revenue in mobile or get Windows Phone 7 more voice at the table?
Is the perception of Apple, Google and Facebook changing?
Published: July 11, 2011
Apple, Google and Facebook are all giants in the mobile space, but it is a role that often comes with intense scrutiny over the intentions of the three companies and whether or not they have end-users' best interests at heart.
Facebook HTML5 platform to expand reach for app developers
Published: July 8, 2011
Facebook wants to take a bigger bite out of the growing mobile app marketplace with reports that it is readying an HTML5 platform that will work on iPhone and iPad devices.
Hewlett-Packard races to build webOS ecosystem through licensing strategy
Published: July 1, 2011
By licensing out its webOS mobile operating system, Hewlett-Packard could be looking to quickly build an ecosystem that can hold its own against Android’s growth.
T-Mobile dealers look for exit strategy as merger with AT&T looms
Published: June 27, 2011
In a blow to T-Mobile, some dealers may looking to abandon the brand instead of waiting to see what happens when and if the merger with AT&T goes through.
Unilever AdMob campaign delivers 149M impressions and efficiency
Published: June 24, 2011
The mobile component of a cross-channel Unilever campaign for its Lynx brand generated 149 million impressions, while also driving efficiency and engagement.
Shazam to enhance social offerings with $32M funding
Published: June 23, 2011
Shazam will use a new round of funding not only to move into television more aggressively, but also to enhance its music offerings and continue the application’s rapid growth among music fans.
Microsoft looks to boost mobile ad exchange with broader availability of inventory
Published: June 22, 2011
Microsoft is making in-app ad inventory more broadly available as it looks to help advertisers achieve scale in the mobile space.
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