Tag: AE

Total Results: 345

Google unifies mobile, desktop Web experience with Chrome for Android

Published: February 10, 2012

The newly introduced Chrome for Android mobile browser will enable Google to differentiate Android from iOS and could open up new marketing opportunities for brands.

Mobile upsets TV in Super Bowl marketing showdown

Published: February 6, 2012

Brands such as Chevy and Pepsi scored their own touchdowns during yesterday’s Super Bowl game with second-screen experiences that took advantage of the growing number of football fans who engaged with their mobile devices while they watched the game on television.

Facebook must monetize mobile or risk shrinking revenues

Published: February 3, 2012

While Facebook sees mobile as critical to its future growth, the growing number of people accessing the social network via mobile devices could negatively impact its advertising revenue unless it is able to begin monetizing its mobile usage.

Apple in arms race with Samsung

Published: January 30, 2012

While new data shows that the smartphone market is continuing to grow, it also points to increased competition between Apple and Samsung for the top spot.

U.S. Cellular garners 4,000-plus QR code scans from college football promo

Published: December 15, 2011

A recent U.S. Cellular mobile promotion that gave college football fans at games a chance to win instant prizes by scanning QR codes resulted in 4,321 scans.

What do recent legal losses mean for Apple?

Published: December 12, 2011

Apple lost ground last week on the intellectual property front with courts in two countries finding against the technology giant.

Mobile marketers need to look beyond Apple to find success in 2012

Published: December 8, 2011

Apple is not the only game in town and mobile marketers need to be thinking more broadly in order to reach as big an audience as possible in mobile, according to two of the executives who participated in a Mobile Marketer webinar yesterday.

Facebook acquires Gowalla team to boost location-based services

Published: December 6, 2011

Facebook is acquiring the team behind social networking service Gowalla as it continues to build out its location-based services.

Marketers need to be updated on mobile privacy, legal issues: panelists

Published: November 21, 2011

LOS ANGELES – Mobile is changing everything, but with the constant privacy concerns and legal issues, brands and marketers need to outline their strategy to find the best way to target consumers, according to panelists at the Mobile Marketing Forum.

Paramount shifts from branding to conversion-focused mobile strategy

Published: November 18, 2011

LOS ANGELES – A Paramount executive that spoke at the Mobile Marketing Forum revealed that his company is moving from using mobile advertising as a branding tool to using the channel to drive actual conversion via ticket sales.