Tag: AE

Total Results: 368

MMA North America chief talks to Millennial Media’s McKelvey about Mobile World Congress

Published: February 25, 2011

Millennial Media's Mack McKelvey sits down with the Mobile Marketing Association's Michael Becker to talk shop about last week's Mobile World Congress.

Valentine's Day campaigns show no love for mobile marketing

Published: February 15, 2011

Companies such as AT&T and M&M’s have stepped up their game in terms of television campaigns for Valentine’s Day, but industry experts say they are missing out by not incorporating mobile to further engage the ever-growing number of on-the-go consumers.

Is Apple's ability to out-innovate competitors dependent on Steve Jobs?

Published: January 20, 2011

Despite record sales during the fiscal quarter leading up to Christmas, Apple’s stock dipped after CEO Steve Jobs announced that he would be taking another medical leave of absence. Does this represent an opportunity for competitors?

Apple, Microsoft go to battle over App Store trademark

Published: January 13, 2011

Microsoft is going toe-to-toe with Apple in an attempt to block the iPhone-maker’s effort to land a trademark for exclusive use of the term “app store.”

Golf Channel taps on-air mobile platform to drive interactivity with Grey Goose-sponsored show

Published: January 11, 2011

Vodka brand Grey Goose is activating its sponsorship of the Golf Channel’s “19th Hole” show via branding on the television network’s on-air SMS calls-to-action.

Will Facebook use boatloads of cash to dominate mobile?

Published: January 4, 2011

Having passed giants such as Google and eBay in Web site traffic and the latter in valuation, Facebook has the huge user base and financial backing to dominate the mobile space in 2011 and beyond. But will Mark Zuckerberg & Co. find the right monetization strategy?

Bing drives app downloads via mobile gaming sponsorships

Published: December 22, 2010

Microsoft’s Bing is sponsoring the free lite version of the Snowboard Hero mobile game to raise awareness of its own mobile applications and drive downloads.

Jaeger-LeCoultre branded iPad magazine encourages word of mouth with social functionality - Luxury Daily

Published: December 16, 2010

Luxury Daily today - Jaeger-LeCoultre branded iPad magazine encourages word of mouth with social functionality; Are catalogs still relevant in a digital world?

Allstate sponsors Weatherbug widget to keep users up-to-date on time, temperature

Published: December 14, 2010

Allstate is sponsoring WeatherBug’s smartphone widget letting users stay up-to-date on the most recent time and temperature.

Paramount mobile rich-media campaign for Shrek results in 6.2 percent CTR

Published: December 9, 2010

Paramount Pictures used mobile rich-media advertising as part of the multichannel campaign to promote the summer blockbuster "Shrek Forever After," which resulted in a 6.2 percent click-through rate.