Tag: AE

Total Results: 368

Mobile set to become most dominant medium: AKQA exec

Published: April 13, 2011

SAN FRANCISCO - An AKQA executive at ad:tech said that mobile is set to become the most dominant medium that marketers and consumers have ever known with more users turning to the channel to search, play, shop and connect.

Apple patent for second display on iOS devices looks promising for marketing

Published: April 12, 2011

Apple filing a patent to potentially add a second display to the iPhone and iPad opens up interesting possibilities for mobile marketers and developers.

Why apps will reign in the era of content

Published: April 3, 2011

By Michael Colombo

While Web 2.0 delivered plenty of new tools and resources for creating and distributing content online, there was really only one new distribution channel – the browser. Not so now.

Are Amazon’s spunky mobile plans meant to unseat Apple?

Published: March 31, 2011

Amazon’s debut of the Appstore for Android and Cloud Drive were the first major plays in the online retail giant’s game plan to become the biggest merchant of mobile content in the world.

Will running Android apps be enough to help BlackBerry PlayBook compete?

Published: March 28, 2011

Research In Motion’s plans to expand the application ecosystem for the BlackBerry PlayBook by having the tablet support Android apps makes the device a more compelling canvas for advertisers. However, doubts about the PlayBook’s competitiveness linger.

HTML5 experience is subpar when compared to apps: CTIA panelist

Published: March 22, 2011

ORLANDO, FL – The mobile apps versus Web debate took center stage during a panel at International CTIA Wireless 2011's Mobile Marketing & Promotion pre-conference program.

What will generate buzz at CTIA Wireless 2011 in Orlando?

Published: March 18, 2011

With the wireless world set to descend on Orlando, FL, for the CTIA Wireless 2011 conference, here is a look at the expectations of attendees, exhibitors, panelists and keynote speakers for which mobile marketing topics will create the most buzz at the show.

Starbucks breaks interactive rich-media ad campaign targeting iPad users

Published: March 16, 2011

As the exclusive launch sponsor of the iPad-optimized Web sites from MTV and VH1, Starbucks Coffee Co. is running a rich-media ad campaign driving interaction with high-value Apple users.

Verizon lawsuit alleging premium SMS fraud serves as cautionary tale

Published: March 11, 2011

If the Verizon Wireless lawsuit against bad actors misusing premium SMS teaches marketers anything, it is play by the Mobile Marketing Association’s best-practice guidelines or pay the price.

New York Times exec: Blending paid, ad-supported content key to revenue growth

Published: March 4, 2011

NEW YORK – A New York Times executive said that his company’s monetization strategy centers on a hybrid model blending paid and ad-supported content for smartphones and tablets during a keynote at Borrell Associates’ Local Online Advertising Conference.