Tag: AIS

Total Results: 34

Why you need to buy or sell mobile advertising to get your next job

Published: May 4, 2012

By
Parag Vaish

Ask yourself one question: Are you skilled in mobile advertising? I am betting the answer is no.

Microsoft exec: 55pc of feature phone users consume media

Published: April 17, 2012

CHICAGO – A Microsoft Advertising executive at the Results 2012: Mobile Marketing Day conference said that although smartphones lend themselves to rich experiences, advancements in feature phones are aiming to equal the mobile advertising playing field.

Why book publishers must rethink mobile – or fail

Published: March 30, 2012

With consumers reading content on multiple devices, book publishers are being forced to take a new look at their digital business plans and adjust.

Do you know your mobile users’ experience? If not, start measuring now

Published: March 13, 2012

By Janet Jaiswal

Before marketers invest more time and effort to growing and maturing their mobile marketing strategy, they need to understand their mobile users better.

7 SEO tips to help Google like your iOS and Android apps

Published: February 21, 2012

By Brian Klais

Apple recently threatened to ban apps from the App Store that use “black hat” techniques for improving visibility. There is a better way to help consumers find and download your apps.

5 lessons to apply when launching a mobile site or campaign

Published: January 6, 2012

By Janet Jaiswal

Having launched and marketed a successful mobile service at a former company, I have learned the hard way what I should have done and what I should have avoided.

Rue La La exec: Integrate SMS into mobile sites and apps

Published: October 19, 2011

NEW YORK – The value that marketers can provide through SMS is exponential and brands need to use the tool to engage in a one-to-one dialogue with new and existing consumers, per panelists at the Mobile Shopping Fall conference.

Mobile content must be search-optimized for ideal results: OMMA Global panelist

Published: September 28, 2011

NEW YORK – An executive at OMMA Global said that marketers need to optimize their mobile content through mobile search or they will miss a big opportunity with users.

The truth about mobile donations

Published: June 29, 2011

By Jenifer Snyder

Some misconceptions have been recently shared about the effectiveness of mobile donations. And I would like to clear up any confusion that exists right now.

Personalizing the retail experience via mobile

Published: June 14, 2011

By Andrew Paradise

As retailers begin to implement mobile technology to enhance the in-store experience, they should consider new ways to engage with consumers.