Tag: AKQA

Total Results: 15

Volkswagen highlights history of Golf vehicle via iPad app

Published: January 25, 2012

Volkswagen is promoting its new 2012 Golf R vehicle via a new iPad application that showcases the history of the Golf model.

Dance Central 2 mobile app featured by Apple as ‘New and Noteworthy’

Published: December 23, 2011

Harmonix’s dance game Dance Central 2 on Kinect for Xbox 360 has rolled out a mobile application to showcase new songs, moves and features of the game while letting users create their own music videos.

AKQA chief: 2012 will mark end of Apple's domination in mobile

Published: December 23, 2011

While Apple will continue to be successful in 2012, next year will mark the end of the company's era of mobile domination, according to Tom Bedecarre, CEO of AKQA.

Mobile marketers need to look beyond Apple to find success in 2012

Published: December 8, 2011

Apple is not the only game in town and mobile marketers need to be thinking more broadly in order to reach as big an audience as possible in mobile, according to two of the executives who participated in a Mobile Marketer webinar yesterday.

Webinar on Dec. 7: Mobile Outlook 2012: Up, Down or Flat?

Published: November 9, 2011

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 7: “Mobile Outlook 2012: Up, Down or Flat?” Panelists include execs from Yamaha Corporation of America, Deloitte, NBC, AKQA and Hipcricket.

AKQA exec dishes key ingredients for apps to surpass 1M downloads

Published: October 6, 2011

NEW YORK – An AKQA executive who presented at the Yahoo Connect Forum said that 80 percent of mobile applications are downloaded less than 1,000 times and less than 1 percent are downloaded more than 1 million times.

Audi drives traffic to dealers with new mobile site

Published: September 29, 2011

Audi has introduced its first dedicated mobile site in the United States as it looks to meet mobile users' research needs and direct them to local dealers.

Old Navy breaks ambitious summer mobile interactive campaign

Published: June 10, 2011

Old Navy is using mobile as a means to simplify the male shopping experience and address consumer needs via an interactive mobile campaign.

Mobile set to become most dominant medium: AKQA exec

Published: April 13, 2011

SAN FRANCISCO - An AKQA executive at ad:tech said that mobile is set to become the most dominant medium that marketers and consumers have ever known with more users turning to the channel to search, play, shop and connect.

Volkswagen ties increase in sales to branded mobile app

Published: November 19, 2010

LOS ANGELES - Volkswagen found that from the vast amount of consumers who bought a car after playing around with the company’s branded iPhone application, more than 50 percent were new VW owners.