Tag: AKQA

Total Results: 15

Displaying: 11 - 15

Nestle�s Dreyer�s ice cream illustrates value of throwing mobile into multichannel mix: Published: June 22, 2010; With all the talk about how valuable it is to add mobile to a brand�s multichannel mix, it is no surprise that Dreyer�s is using the channel to enhance the concept of its �Share the Love� campaign.
Barnes & Noble exec: Don�t lose brand when creating apps: Published: September 24, 2009; NEW YORK � A Barnes & Noble executive cautioned other brands to keep quality of content and their mission statement in mind when heading to the mobile platform.
Consumers seek utility from mobile Web: Study: Published: June 17, 2008; A new study from dotMobi and ad agency AKQA Mobile shows a strong consumer preference for practical mobile content and a better mobile Web experience.
Visa mobile effort gives taste of Signature Rewards card: Published: June 13, 2008; How many ways to use a credit card? Visa answered that via a mobile campaign to give customers a taste of the opportunities that the Visa Signature Rewards Card offers to cardholders.
Mobile ad network plants flag on East Coast: Published: January 30, 2008; Mobile ad network AdMob expanded to the East Coast with an office to serve New York-based advertising agencies.