Tag: ALA

Total Results: 145

Mars Twix marries mobile and social with ad campaign

Published: May 11, 2012

Candy brand Twix is ramping up its social media presence with a mobile ad campaign that drives traffic to the company’s Facebook page.

Why Google, Facebook won’t be able to repeat Apple’s iPhone success

Published: April 26, 2012

Smartphones can be an immensely profitable business – just look at Apple, which nearly doubled its profit in its second quarter based on strong iPhone sales. Wanting their own piece of the action, Google and Facebook are ramping up their smartphone strategies but could face challenges replicating Apple’s success.

Should marketers invest in in-app ads or mobile display?

Published: April 25, 2012

Mobile apps continue to surge in popularity, making in-apps ads an increasingly attractive option for marketers who want to reach mobile consumers. While savvy marketers have begun pouring more money into in-app ads, mobile Web-based display advertising can still make sense for many.

US Tennis Association expands SMS strategy to drive fan engagement

Published: April 12, 2012

The United States Tennis Association is significantly expanding its existing SMS strategy this year with plans to bring in-venue messaging to more events and introduce new text clubs.

Sumotext exec: SMS helps kick-start conversations

Published: March 23, 2012

NEW YORK – A Sumotext executive at the 4th annual Mobile Marketing Day 2012 conference said that the best part of SMS is the ability for marketers to start a conversation with consumers. However, companies still have challenges with finding effective ways to market to these loyalists.

Four rules of mobile CRM

Published: March 23, 2012

By Alan R. Sultan

What marketers should do to add mobile to the CRM program if they want to continue maintaining a relationship with today's consumers.

Google’s mobile search business becomes focus of FTC antitrust investigation

Published: March 15, 2012

Google’s influence in the quickly growing mobile search industry is reportedly a new focus of the Federal Trade Commission’s ongoing antitrust investigation into the company.

Miami Dolphins drives 300pc increase in mobile subscribers via segmented messaging

Published: March 8, 2012

The Miami Dolphins increased its mobile subscriber base by more than 300 percent during the past year thanks in part to a new strategy of letting users choose which kinds of messages they want to receive.

Retailers heading where audience is: eTail West panel

Published: March 3, 2012

By Laurie Healy

With Amazon now shipping twice the amount of Kindle books as physical books, it should not come as a surprise to retailers that consumer use of mobile devices will quickly replace traditional methods of discovery, consumption and purchase of products and services.

Every push is marketing, whether you think so or not

Published: March 2, 2012

By Alan Jones

It has been a decade since I was a Virgin Mobile customer, but I can still remember the sexy, cheeky voice that greeted me when I dialed in to check my voicemails.