Tag: AMA

Total Results: 209

University of California Berkeley mobile bar code campaign activates 28,124 scans

Published: May 22, 2012

The University of California Berkeley recently equipped student presentations at the Interdisciplinary Research Conference with QR codes, resulting in an 81 percent response rate.

Yamaha drives 300pc jump in mobile traffic with HTML5-based sites

Published: May 10, 2012

Yamaha saw its mobile traffic jump 300 percent in a year after launching two HTML5-based mobile sites for its watercraft vehicles.

Kindle Fire’s light dims as sales, distribution troubles arise

Published: May 8, 2012

Kindle Fire's share of the tablet market plummeted to just more than four percent during the first quarter, down significantly from the 16.8 percent share it posted in the fourth quarter, according to IDC. The news follows Target’s announcement last week that it will stop carrying the Kindle Fire.

With Kindle Fire’s resounding success, is there room for other Android tablets?

Published: April 30, 2012

The Kindle Fire’s significant success is rewriting the Android tablet ecosystem with Amazon’s entry controlling over half of the market in just six months. For other players who are losing share, the question is what can they do to regain ground or should they just cut their losses and run?

Lego launches interactive mobile movie maker app

Published: April 27, 2012

Lego Systems Inc. is bridging the gap between the brand’s physical and digital engagements via a new mobile application enabling users to create their own stop animation movies using Lego blocks and minifigures.

TV has opportunity for mobile engagement: Velti exec

Published: April 24, 2012

SAN DIEGO - A Velti executive at the Mobile Shopping Spring Summit said that tying mobile to a television advertisement can be a great way for marketers to leverage both channels.

Apple’s antitrust troubles could lead to lower ebook prices

Published: April 12, 2012

The Department of Justice is alleging in a new lawsuit that Apple conspired with five book publishers to raise prices for ebooks. If the case is found in the DOJ’s favor, Amazon could regain significant power in determining what price consumers pay for ebooks.

Marketers face confusion over growing mobile tracking options

Published: April 9, 2012

With reports suggesting that Apple has begun phasing out the use of a key mobile tracking tool sooner rather than later, marketers are trying to figure how this impacts them and which of the growing number of workarounds – if any – they should embrace.

Amazon exec: Personalization, innovation and scale critical to company’s mobile, digital strategy

Published: April 4, 2012

SAN FRANCISCO – An Amazon executive who keynoted the ad:tech conference said personalization, innovation and scale help the company better target its customers and create relevant digital and mobile experiences.

Amazon Appstore generates three times more revenue per user than Google Play: Flurry

Published: April 3, 2012

In a study of top-ranked applications across iOS, Amazon and Android, Flurry Analytics found that the Kindle Fire manufacturer delivers more than three times the revenue in its app store compared to what Google generates for developers.