Tag: AMA

Total Results: 193

Yamaha WaterCraft discloses mobile strategy

Published: February 9, 2010

After launching a sweepstakes that caused a 400-plus percent increase in consumers signing up for its SMS alerts program, Yamaha Watercraft is back at work on mobile initiatives.

Apple iPad, Amazon Kindle threaten open nature of Internet

Published: February 1, 2010

Is the new school of mobile devices that requires specialized content for proprietary digital platforms diverting traffic away from the open Internet?

Microsoft drove 8,000 downloads of Bing app at CES

Published: January 26, 2010

Microsoft’s four-day on-site marketing campaign at the 2010 Consumer Electronics Show earlier this month in Las Vegas drove 8,000 downloads of its Bing mobile search application.

White House, Republicans ready mobile fire for State of Union address

Published: January 25, 2010

The Republican Party will host a live mobile chat during the president's State of the Union address and the White House has launched an iPhone application. The mobile guns are drawn.

Apprupt launches affiliate network for iPhone apps

Published: January 15, 2010

Apprupt has launched an affiliate network for iPhone applications in a play to monetize mobile software.

Amazon takes fifth place: 2009 Mobile Retailer of the Year - Mobile Commerce Daily

Published: January 11, 2010

Today in Mobile Commerce Daily: Amazon takes fifth place: 2009 Mobile Retailer of the Year; Mobile commerce will continue its growth in 2010.

ChaCha closes $7M funding round to break-even

Published: January 5, 2010

Ad-supported answer service ChaCha has closed a $7 million E round of funding, giving it the cash required to reach profitability.

Stella Artois extends brand with augmented reality bar guide

Published: December 28, 2009

Worldwide beer brand Stella Artois has launched an augmented reality bar guide application.

UPS, Safeco sponsoring new NPR mobile Web site

Published: December 22, 2009

Package-delivery giant UPS and insurance company Safeco Corp. are among the brands currently sponsoring National Public Radio’s new mobile Web site.

Mobile Commerce Daily - Sears expands mobile commerce strategy with personal shopper app

Published: December 17, 2009

Today in Mobile Commerce Daily: Sears expands mobile commerce strategy with personal shopper app and Amazon expands Kindle iPhone app to Britain.