Tag: AMA

Total Results: 193

What will mobile marketing look like in 2012?

Published: January 4, 2012

There were a few major trends in the mobile industry that will play a big role in determining how 2012 will pan out for mobile marketers, brands, agencies and media companies.

Volkswagen makes media buy on new USA Today Kindle app

Published: January 4, 2012

Volkswagen is ramping up its mobile advertising strategy as the launch sponsor of the USA Today Kindle Fire application.

Can a Google tablet compete against iPad, Kindle Fire?

Published: December 28, 2011

Google could be the next technology company to throw its hat into the tablet ring, but can a Google tablet compete with the immensely popular iPad and recent newcomer Kindle Fire?

Tablet market no longer an iPad-only game: IDC

Published: December 16, 2011

Third quarter media tablet shipments were up 264.5 percent compared with the same quarter a year ago and should pick up even more in the fourth quarter based on the success of lower-priced tablets from Amazon and Barnes & Noble, according to new research from International Data Corp.

Do not discount Nook in the tablet wars

Published: December 13, 2011

A lot of the focus in the increasingly competitive tablet space has been on the iPad and newcomer Kindle Fire. However, Barnes & Noble, which recently made some significant upgrades to its low-priced Nook Color and also offers the more powerful Nook tablet, should not be overlooked.

Mobile marketers need to look beyond Apple to find success in 2012

Published: December 8, 2011

Apple is not the only game in town and mobile marketers need to be thinking more broadly in order to reach as big an audience as possible in mobile, according to two of the executives who participated in a Mobile Marketer webinar yesterday.

RIM PlayBook feels the heat from Kindle Fire

Published: December 5, 2011

Research In Motion’s recent decision to write off $485 million worth of PlayBook tablet inventory points to the influence that Amazon’s Kindle Fire is having on the tablet market.

Kindle Fire shows strong intent-to-buy with consumers

Published: November 23, 2011

The Amazon Kindle Fire tablet is quickly staking out a place for itself in the tablet market with strong consumer intent to purchase.

Yamaha exec: SMS just as effective as email marketing

Published: November 21, 2011

LOS ANGELES – A Yamaha executive at the Mobile Marketing Forum said that mobile has exceeded its expectations and the company is getting as many users into its SMS databases as email.

Amazon, Google, Apple and Facebook: Who will win the tech war?

Published: November 11, 2011

NEW YORK – As the tech war continues between four of the industry’s biggest players – Amazon, Google, Apple and Facebook – data will be the deciding factor for which company wins.