Tag: AMA

Total Results: 193

P&G, GM and Visa break campaigns on Amazon’s new Kindle with Special Offers

Published: April 14, 2011

Procter & Gamble’s Olay, General Motors’ Buick, Visa Inc. and JPMorgan Chase & Co. are the launch sponsors of Amazon.com Inc.’s ad-subsidized Kindle with Special Offers.

Clorox exec at ad:tech: Mobile has changed the brand's DNA

Published: April 13, 2011

SAN FRANCISCO - A Clorox executive at ad:tech said that the mobile medium has changed the brand’s DNA and the way that it now looks at marketing its products.

How to embrace mobile Web for maximum reach and sales

Published: April 8, 2011

As smartphone adoption increases steadily and HTML5 expands the possibilities of the mobile Web, savvy marketers are embracing the mobile Internet for maximum brand reach and to drive sales in more ways than one.

Are Amazon’s spunky mobile plans meant to unseat Apple?

Published: March 31, 2011

Amazon’s debut of the Appstore for Android and Cloud Drive were the first major plays in the online retail giant’s game plan to become the biggest merchant of mobile content in the world.

Amazon has the keys to a mobile steamroller

Published: March 30, 2011

By Adam Grenier

While all sights have been locked in on Apple and Google to see how high the bar will be raised, Amazon has built what is arguably the best combination of products to be a force in the mobile marketplace.

Coca-Cola expands global smartphone and tablet strategy

Published: March 28, 2011

Coca-Cola Co. continues to roll out applications for both smartphones and tablets in various markets as a key element of its global consumer engagement strategy, a company executive revealed.

Architectural Digest lets readers create their dream kitchen via mobile

Published: March 18, 2011

NEW YORK – Conde Nast’s Architectural Digest is letting readers design their dream kitchen via an interactive iPad, iPhone and iPod touch application that the publication debuted at the 10th Annual Architectural Digest Home Design Show.

Miscalculations in pricing, distribution spell trouble for Android tablets: analyst

Published: March 14, 2011

IPad challengers that have been announced so far—in particular Google’s Android Honeycomb tablets—are solid products with fatally flawed product strategies.

Three keys to building a mobile-optimized Web site

Published: February 4, 2011

By Simon Buckingham

If you are an online retailer and you are unsure whether your company has a mobile-optimized site, it almost certainly means you do not. And that is a major problem

AT&T parades mobile bar code services via B2B iAd campaign

Published: January 25, 2011

AT&T Inc. aims to drive awareness of mobile bar codes and the services it provides to companies that want to use them within marketing collateral via a business-to-business campaign that combines sight, sound and motion on Apple's iAd platform.