Tag: AMA

Total Results: 193

QVC is top mobile Web site in terms of performance: Gomez

Published: December 30, 2010

For the month of November, QVC and Newegg emerged as the top performers in Gomez’s monthly U.S. Retail Mobile Site Performance Index, with Amazon, Dell and Walmart rounding out the top five.

Johnny Rockets to grow mobile database via text-to-win initiative

Published: December 22, 2010

International restaurant chain Johnny Rockets is celebrating its 25th anniversary with a marketing effort that lets consumers text to win a trip to Antigua or Jamaica from Grand Pineapple Beach Resorts.

Kraft Foods publishes first branded eBook to boost holiday marketing

Published: December 13, 2010

Kraft Foods has published its first eBook to drive revenue and enhance the holiday marketing tactics for its Philadelphia Cream Cheese brand.

EBook reader market will expand globally in 2013: ABI Research

Published: December 8, 2010

The market for eBook readers has until now been largely restricted to the United States, and has been led by Amazon’s Kindle, Barnes & Noble’s Nook and Sony’s Reader. That is all about to change.

Sara Lee mobile sweepstakes garners 1,900 opt-ins

Published: November 4, 2010

Sara Lee's State Fair Brand Corn Dogs used SMS as part of its Dream House sweepstakes to build a mobile opt-in database and update consumers on prizes they can win.

Svedka breaks mobile campaign featuring QR codes, video, social media

Published: November 3, 2010

Svedka is running a multifaceted marketing campaign combining QR codes, Twitter, Facebook and mobile video to drive sales of its “cheap chic” vodka brand.

Lufthansa repositions brand image abroad with mobile

Published: November 3, 2010

European airline Lufthansa went mobile after discovering that it lacks brand recognition and has high price-point perception among consumers.

SMS should hitch fortunes to TV to become serious political tool

Published: November 1, 2010

While billions of dollars were spent this midterm election on television, outdoor, radio, online and mail advertising, SMS’ use as a grassroots tool was neglected by most candidates running for office.

Desktop search falls while mobile search booms: study

Published: October 11, 2010

Fifteen percent fewer PC users in Britain accessed Web sites through search in the past year, while at the same time mobile search engine traffic has seen a 247 percent increase, according to Tamar research.

Amazon’s Audible.com pushes mobile storefront via iAd campaign

Published: September 23, 2010

Amazon’s Audible.com is running an iAd campaign to promote its new mobile store that lets users browse, sample and buy from over 85,000 downloadable digital spoken-audio titles.