Tag: AMA

Total Results: 193

CTIA urges Obama Administration to fund wireless spectrum initiatives

Published: September 22, 2010

CTIA-The Wireless Association President and CEO Steve Largent sent a letter to President Barack Obama urging him to dedicate plenty of budget to opening up wireless spectrum.

Amazon pushes Kindle with sponsorship of CBS News iPad app

Published: September 15, 2010

Amazon is the launch sponsor of the free CBS News application for iPad as part of its ongoing effort to promote Kindle products.

SMS is dominant mobile marketing vehicle: Epsilon exec

Published: September 9, 2010

SMS will remain the dominant marketing channel in mobile even as more advanced technologies crowd the space, according to an Epsilon executive.

Danish brewer Tuborg's HTML5 mobile ad campaign sees 20,000 unique landing page visits

Published: September 8, 2010

Danish brewer Tuborg ran a mobile advertising campaign based on HTML5 technology that drove 20,000 people to the program’s landing page.

Why analytics is becoming critical to mobile advertising's future

Published: September 7, 2010

Nokia’s recent acquisition of Motally highlights the importance of analytics for mobile advertising to achieve its full potential and take its rightful place at the center of brands’ multichannel strategy.

Mobile is key development in evolution of education: McGraw-Hill

Published: August 26, 2010

Textbook publishers and institutions of higher learning see the advent of tablet PCs and ereaders as the beginning of a new era of learning.

Email marketing titan Epsilon enters mobile

Published: August 3, 2010

When the nation’s largest email marketing and interactive services firm Epsilon enters mobile it makes a case for the medium’s importance and potential for growth.

Experts forecast Android Market will outshine App Store

Published: August 3, 2010

Google’s Android operating system is growing at lightning speed and is gaining ground on the iPhone when it comes to the “sexy factor.” Brands are starting to take notice.

The danger that Amazon’s $1B in mobile commerce poses for other retailers

Published: July 26, 2010

If retailers don’t watch their back, Amazon is on its way to becoming synonymous with mobile commerce.

Is there a clear leader in the mobile search space?

Published: July 22, 2010

Google, Microsoft and Yahoo are all jockeying to fill the position as the leader in the mobile search space. But what will it take to emerge as the winner?