Tag: AOL

Total Results: 58

Coca-Cola, Microsoft, ABC and AOL lament over mobile measurement

Published: November 21, 2011

LOS ANGELES – A roundtable of executives from Coca-Cola, Microsoft, ABC and AOL at the Mobile Marketing Forum discussed the importance of a centralized dashboard for mobile measurement to be able to tie campaign performance to ROI.

AOL shifts strategic focus to tablet, mobile-first monetization

Published: November 17, 2011

AOL, a company that once almost exclusively ruled the desktop Internet, is now shifting its focus to mobile and tablets, claiming that the devices' monetization opportunities surpass those on the Web.

AOL tailors iPad magazine content to readers

Published: August 4, 2011

AOL has rolled out an exclusive daily magazine for iPad devices that delivers a customized experience for each individual user.

Mobile instant messaging usage expected to triple by 2016: study

Published: June 22, 2011

Mobile instant messaging through applications and SMS is rapidly growing, and by 2016 it is expected to triple in use, per a study by Juniper Research.

So mobile is supposed to save Yahoo?

Published: February 8, 2011

Rumor has it that Yahoo is developing an application publishing platform to let users download personalized content on various mobile devices. But will a revamped mobile strategy be enough to keep pace with competitors?

CBS Radio mobile stations to feature in-stream audio ads

Published: January 28, 2011

TargetSpot will deliver in-stream audio ads to CBS Radio stations available on the Radio.com, AOL Radio and Yahoo Music iPhone applications.

AOL taps QR codes in Metro Herald print advertising

Published: September 14, 2010

Brands such as Jameson Whiskey and AOL have incorporated QR codes into their print advertising in Ireland’s Metro Herald newspaper.

Why a brand name matters in mobile and tech

Published: September 1, 2010

By Paola Norambuena

Package design, ads, POS display and promotions are key when shopping for a pair of Nikes or your next iPhone – but when searching for an app, tangible context is absent.

Did AOL allegedly destroy evidence to avoid liability in patent lawsuit?

Published: May 19, 2010

Augme Technologies is claiming that AOL destroyed evidence to shield itself from liability in regards to a patent-infringement case involving AOL-owned Tacoda.

EBuddy launches paid version of iPhone app

Published: December 2, 2009

Independent Web and mobile instant-messaging service eBuddy has launched eBuddy Pro, a new, premium, ad-free, multi-network mobile IM application.