Tag: AOL

Total Results: 58

Mobile improves effectiveness of cross-media advertising: ThinkMobile panel

Published: March 19, 2009

NEW YORK - Adding mobile to the marketing mix improves the effectiveness of cross-media ad campaigns, according to a panel at MediaBistro's ThinkMobile Conference & Expo.

VH1 lets viewers chat via mobile while watching TV

Published: March 2, 2009

VH1 is letting its television audience interact with the shows they are viewing by posting opinions, comments or questions in chat rooms using their mobile phone.

Yahoo wants to become mobile gateway for Internet

Published: February 18, 2009

Signifying yet another vote for mobile, Yahoo announced the upcoming launch of its new Yahoo Mobile service, positioned as a personalized mobile starting point to the Internet.

PointRoll expands list of distribution partners

Published: February 13, 2009

PointRoll has expanded its list of distribution partners to include publishers USA Today and ESPN, as well as ad networks Millennial Media and AOL's Platform-A.

Mobile video services gaining momentum: Study

Published: February 10, 2009

Carriers and mobile equipment vendors are supportive in the drive toward real-time video, which is likely to become more mainstream in the U.S. market over the next few years.

Alltel Wireless introduces mobile email service

Published: December 22, 2008

Alltel Wireless is attempting to make email easily accessible and more convenient for its subscribers with Alltel Mobile E-mail.

Smartphones drive mobile search usage: AOL

Published: December 2, 2008

Made-for-mobile Web sites, smarter devices and the adoption of all-you-can-eat data plans have contributed to a significant growth in mobile searches in 2008, according to AOL.

Rave Wireless enhances mobile security services

Published: November 12, 2008

Rave Wireless has struck partnerships with T-Mobile, AOL and RIM's BlackBerry to improve campus safety.

T-Mobile taps AOL's Platform-A for billion-impression ad campaign

Published: November 11, 2008

T-Mobile USA tapped AOL's Platform-A for a billion-impression Web advertising campaign during a two-day period, Nov. 10 and 11.

Verizon SMS fee issue leads to grassroots opposition

Published: October 16, 2008

If Verizon Wireless implements its proposed $.03 rate hike the mobile marketing industry will topple over, eventually bringing the carriers down with it, according to industry speculators.