Tag: AOL

Total Results: 58

AOL's Platform-A targets "Supermom"demographic

Published: September 24, 2008

Mothers make a large percentage of family purchasing decisions, and they represent a vital demographic for mobile marketers.

Air2Web powering mobile efforts at Advertising Week 2008

Published: September 23, 2008

Air2Web is the official mobile marketing provider for Advertising Week, taking place in New York Sept. 22-26.

AOL's Third Screen Media launches iPhone ad-optimization service

Published: September 4, 2008

Third Screen Media, a mobile ad network that is part of AOL's Platform-A advertising unit, has debuted a new ad-optimization service for the Apple iPhone.

AOL's Platform-A helps publishers monetize ad inventory

Published: August 5, 2008

AOL has launched a mobile third-party ad-serving service through Third Screen Media, Platform-A's mobile ad-serving platform and network.

Nation's largest newspapers crystallize iPhone strategy

Published: July 15, 2008

Scrambling to take advantage of the iPhone 3G's brisk sales, many large media and online brands have launched mobile applications optimized for the new Apple handset.

Publicis Groupe, Yahoo unveil joint mobile advertising initiatives

Published: June 26, 2008

Yahoo Inc. and Publicis Groupe's newly launched VivaKi Nerve Center have formed a partnership to integrate their respective mobile advertising platforms.

Virgin Mobile taps AOL Platform-A for display ads

Published: May 22, 2008

AOL and Virgin Mobile USA said that Platform-A will be the exclusive display advertising and sales partner for Virgin Mobile USA's WAP banner ad inventory.

Action Engine introduces integrated IM service

Published: May 14, 2008

Action Engine Corp. launched an integrated instant messenger service for on-device portals to improve the mobile IM experience.

AOL's Platform-A to manage Verizon's online, mobile ad inventory

Published: April 15, 2008

Verizon Communications Inc. has tapped AOL's Platform-A unit to manage its online and mobile Web advertising inventory.

Internet giants dominate mobile Web

Published: March 18, 2008

Yahoo, Google, MSN and AOL continued to hold their positions as the mobile Internet's top brands, while weather.com tops in content.