Tag: AP

Total Results: 1995

Apple, Coca-Cola successfully use mobile to drive brand value: study

Published: May 24, 2012

In a sign of the growing importance of mobile for large corporations' efforts to connect with consumers and drive sales, seven of the top 10 brands in a new ranking of the world’s most valuable brands are technology companies and telecommunications providers.

Metropolitan Museum of Art taps mobile game to drive visitor traffic

Published: May 24, 2012

The Metropolitan Museum of Art has rolled out a mobile game that lets visitors take part in a murder mystery adventure that also doubles as an interactive tour of the American Wing’s artwork and artifacts.

House Beautiful enlists mobile to power Pinterest integration with print magazine

Published: May 23, 2012

House Beautiful is enabling readers to pin images directly from its June issue to their Pinterest boards as a way to deepen engagement with readers.

8 questions brands should ask about mobile app localization

Published: May 23, 2012

By
Liz Elting

Here are eight questions that brands should consider as they create their international mobile marketing strategies.

Dr. Pepper relies on mobile video ads to drive engagement

Published: May 22, 2012

PepsiCo’s Dr. Pepper is running mobile video advertisements that let consumers learn more about the brand and connect with social media.

Lexus showcases new 2013 RX F Sport vehicle via Weather Channel sponsorship

Published: May 22, 2012

Lexus drove awareness for its new 2012 RX F Sport model and let consumers learn more about it via an exclusive partnership with The Weather Channel.

Coca-Cola exec claims mobile underpins entire Olympic Games strategy

Published: May 21, 2012

In its largest digital campaign ever, Coca-Cola leverages music to target teenagers and bring them closer to the Olympic Games, with mobile playing a key role.

Brand Watch: Analyzing Starbucks' mobile blueprint

Published: May 17, 2012

Starbucks is one of the very few companies that has a well thought-out 360-degree mobile strategy, and while others are simply following the footsteps of their competitors, the coffee giant has taken strides to always stay one step ahead.

ITV sees 50,000 mobile TV ad interactions via Shazam-enabled initiative

Published: May 16, 2012

ITV, Britain’s commercial television network, saw 50,000 viewers use the Shazam mobile application to tag Pepsi Max and Cadbury ads in just 60 seconds of airtime during the “Britain’s Got Talent” finale.

Dunkin’ Donuts teams up with Sony Pictures to boast engagement for new film

Published: May 14, 2012

Dunkin’ Donuts has partnered with Sony Pictures to unveil a new mobile application that coincides with the release of the studio’s upcoming “Men in Black 3” film.