Tag: API

Total Results: 67

Can Spotify dethrone Pandora in mobile?

Published: May 1, 2012

Spotify recently revealed several new additions to its service that put the company closer to a direct competition with Pandora. However, with mobile access only available to subscription-based users and a somewhat unclear advertising model, how can marketers take advantage of Spotify?

Can the iPhone take all the credit for mobile marketing?

Published: April 17, 2012

Apple's iPhone opened up significant opportunities for marketers when it came on the scene in 2007 and since then numerous developments have led to new opportunities in terms of scale and reach.

This is the year of mobile advertising

Published: April 3, 2012

By Justin Barr

Although traditional mediums might be struggling to keep advertisers' budgets in their pockets, mobile advertising has already taken off stealing big spends from other forms of advertising.

Will mobile users welcome environmental targeting from Google?

Published: March 22, 2012

The ability to target mobile users based on their location, and therefore conceivably provide more relevant ads, is one of the features that makes mobile so attractive to marketers. Now, Google is taking the idea a step further with a new patent that covers advertising based on environmental conditions.

Why is Pandora not making more money in mobile?

Published: March 12, 2012

Pandora revealed last week that its monetization via desktop is significantly higher than for mobile, pointing to the challenges that companies face because mobile advertising is not keeping pace with the quick growth in mobile usage.

Apple, Google try to shore up mobile advertising positions as Facebook entry looms

Published: February 16, 2012

Mobile advertising is in the midst of a significant upheaval, with Google AdMob and Apple iAds lowering prices and it could all be because of the initial public offering announced by Facebook earlier this month.

Mobile upsets TV in Super Bowl marketing showdown

Published: February 6, 2012

Brands such as Chevy and Pepsi scored their own touchdowns during yesterday’s Super Bowl game with second-screen experiences that took advantage of the growing number of football fans who engaged with their mobile devices while they watched the game on television.

Venture capital investment in mobile marketing and advertising skyrocketed in 2011: report

Published: January 24, 2012

Venture capital investments in mobile marketing and advertising grew from $128 million in 2010 to $592 million in 2011, according to a new report from research investment bank Rutberg & Co.

Mobile is a must-have for agencies in 2012

Published: January 19, 2012

Many agencies failed to integrate mobile in a meaningful way in 2011, missing an important opportunity to organically build mobile practices. As a result, this year many will be scrambling to react to the growing demand for mobile services from brands which have seen a significant increase in mobile traffic.

What mobile's 2011 M&A activity means for 2012

Published: January 4, 2012

Mobile marketing was the most active segment within digital advertising for mergers, acquisitions and investments in 2011, according to a new report from marketing and media investment bank Petsky Prunier.