Tag: AR

Total Results: 7024

Dairy Queen, Kraft celebrate milestone via location-based mobile campaign

Published: May 3, 2012

Dairy Queen has partnered with Kraft to roll out a mobile location-based and social media-driven contest that helps celebrate Oreo’s 100th birthday.

Land O’Lakes exec: Mobile connects Web and real-world data

Published: May 3, 2012

NEW YORK – A Land O’Lakes executive at Aberdeen Group’s Retail and Consumer Markets Summit said that the company is looking at ways to integrate mobile into its brands to help connect pieces of Web and real-life data.

Mcommerce sales momentum continues post-holidays: IBM

Published: May 3, 2012

Mobile commerce sales doubled in the past year, reaching 13.3 percent of online sales during the first quarter, according to a new report from IBM.

Eliminating the speed delays with mobile Web shopping

Published: May 3, 2012

By
Michael Darnaud

The unique problem for mobile Web shopping is that the steps to purchasing simply take too long, far longer than on the familiar Web.

White Castle solidifies push into mobile with incentivized loyalty program

Published: May 2, 2012

Fast food chain White Castle has launched a new loyalty program that features a mobile Web application and lets consumers earn rewards including free sliders.

Popeyes marries mobile and social for new interactive digital campaign

Published: May 2, 2012

Fast food chain Popeyes is promoting its new Mood Wing initiative and using mobile and social elements to help drive awareness.

Webinar on May 24: How Warner Bros. and Flixster generate revenue and consumption via mobile

Published: May 2, 2012

Register for this free, hour-long webinar May 24 on how movie studio Warner Bros. and Flixster generate revenue and consumption via mobile. Panelists from Warner Bros., Flixster, comScore and sponsor MMA.

Universal Pictures drives film awareness via mobile ad campaign

Published: May 2, 2012

Universal Pictures is promoting its new “The Five-Year Engagement” film through a series of mobile ads that feature the movie’s trailer and branded radio station.

Bonobos exec: Mobile means more than just an optimized site

Published: May 2, 2012

NEW YORK – A Bonobos executive at Aberdeen Group's Retail and Consumer Markets Summit said that although the online retailer has a mobile site, the company still has a ways to go with mobile.

Google addresses burgeoning apps marketplace with new ad units

Published: May 2, 2012

With the mobile application market continuing to grow, Google has introduced new and enhanced ad units to help marketers promote, track and monetize their apps.