Tag: ARCO

Total Results: 46

50pc of tablet owners use device for commerce: Ogilvy exec

Published: November 14, 2011

NEW YORK – An Ogilvy executive at ad:tech said that consumers no longer use their tablet just for recreation, claiming 50 percent use the device for commerce-enabled actions.

Mobile bar codes see 600pc year-to-year growth in second quarter of 2011: Scanbuy

Published: July 21, 2011

Mobile bar code scanning increased by 600 percent in the second quarter of 2011 compared to the second quarter of 2010, according to Scanbuy.

Buick turns to mobile ads to drive basketball fan engagement

Published: March 28, 2011

General Motors’ Buick automotive brand is targeting college basketball fans by running mobile ads on CBS and Turner Broadcasting System Inc. mobile Web sites and within the NCAA March Madness On Demand application.

Buick to raise awareness of scholarship program via Verizon iPhone ads

Published: February 15, 2011

General Motors Co.-owned Buick is relying on mobile advertising via Apple’s iPhone for Verizon Wireless to generate buzz around its Buick Achievers Scholarship Program.

Houghton Mifflin Harcourt enhances educational user experience via mobile games

Published: December 21, 2010

Houghton Mifflin Harcourt is using mobile games to let parents and children interact with their favorite characters from the Gossie and Friends and the Curious George book series.

Kellogg activates Special K campaign with first mobile apps in US

Published: December 8, 2010

Targeting weight-conscious women, Kellogg Co. is taking its Special K Challenge mobile with the launch of its first applications in the United States.

Pearson exec: Mobile key for transforming education

Published: December 1, 2010

MIAMI - According to a Pearson executive at the MEF Americas 2010 Mobile Content and Commerce conference, mobile plays a key role in the company’s initiatives, helping it transform education in the last few years.

GMC mobile ad campaign increases purchase intent 22pc: Starcom exec

Published: November 5, 2010

NEW YORK – Executives from General Motors Co.’s agency Starcom, Microsoft Advertising, Steve Madden and Mogreet demonstrated how mobile helps them achieve marketing objectives during a panel at ad:tech.

Integrate mobile into existing marketing efforts: panelist

Published: September 29, 2010

NEW YORK – For mobile to be really powerful, it needs to be integrated into the multichannel mix, complementing traditional marketing channels, according to a panelist at the Mobile Ad Summit.

Mobile Web users are ready for enterprise development

Published: September 27, 2010

By Eric M. Pizzi

Companies looking to leverage the mobile space to further their brand should focus on creating a device-agnostic mobile Web experience rather than on application deployment.