Tag: ASPCA

Total Results: 5

Survey finds large portion of mobile ad dollars are wasted: Published: February 8, 2011; ROI and accountability are of utmost importance to brands and agencies, and while mobile advertising has proven its effectiveness when executed properly, click-through rate is a limited metric at best.
ASPCA builds email database with mobile ads: Published: January 10, 2011; The American Society for the Prevention of Cruelty to Animals is using in-application advertising to build its email database and encourage supporters to engage with the nonprofit organization via social media.
ASPCA extends reach via mobile site: Published: August 5, 2009; The American Society for the Prevention of Cruelty to Animals is continuing its mobile strategy with the launch of a mobile site meant to help our furry friends.
Charities turn to mobile social network advertising to increase donations: Published: July 29, 2009; The American Society for the Prevention of Cruelty to Animals and the Christopher & Dana Reeve Foundation have teamed up with Cellufun for a mobile public service announcement campaign.
ASPCA boosts donations via SMS: Published: March 4, 2009; The American Society for the Prevention of Cruelty to Animals has been successful at converting standard-alert subscribers to donors using SMS.