Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: ATT


Total Results: 637

   Displaying: 1 - 10

Google’s mobile monetization troubles continue as key questions go unanswered
Published: October 17, 2014
Google made important gains in mobile during the third quarter, including increases in ad clicks and impressions, but a lackluster cost-per-click rate remains a thorny issue as ad spend continues to trail time spent on smartphones.
MailOnline, BBCAmerica build mobile site engagement via organic campaigns
Published: October 2, 2014
NEW YORK – Executives with MailOnline and BBCAmerica at the Mobile Marketing Association’s SM2 Innovation Summit said their media properties are building customer engagement through campaigns that have an organic connection to mobile.
Facebook prioritizes user IDs over cookies to boost mobile budgets
Published: September 26, 2014
With Facebook’s expected launch of a new ad network called Atlas, the social media giant may be looking to dethrone Google as the king of mobile advertising but it faces a potential coup from marketers who are having second thoughts about sharing user data.
Showtime creates tactile Homeland mobile ad for dramatic effect
Published: September 26, 2014
Showtime has partnered with Immersion Corporation to use its haptic technology in mobile ads, with the goal of increasing viewer engagement and retention.
Brands and consumers cannot be friends
Published: September 24, 2014
By Matt Rosenberg

It may seem clichéd, but brand marketers would do well to abide by the dating advice they were given years ago.

Measurement boundaries to include offline behavior for mobile campaigns
Published: September 17, 2014
By BJ Hatcher

Proving the efficacy of programs based on both devices – lack of cookies – and consumers who jump across platforms to complete transactions has always been challenging.

Social analytics improve, paving way for bigger marketing budgets
Published: August 29, 2014
While significant gains have been made this year in social analytics, helping to drive bigger spends, there is still much room for improvement before social advertising can reach its full potential.
Redfin offers mobile homebuyers a 3D walk through properties
Published: August 22, 2014
Redfin, a national real-estate brokerage, is letting mobile homebuyers tour its listed homes for sale by viewing a high-resolution three-dimensional view from any angle inside the home.
Univision station in Seattle streamlines job-hunting with mobile platform
Published: August 13, 2014
Seattle’s Univision Spanish-language station, KUNS-TV, is taking some of the tension out of job hunting and recruiting by using a mobile, bilingual jobs platform that integrates key parts of the process to match employers with hourly workers.
US-Mattress banks on segmentation to target mobile emails
Published: August 12, 2014
PHILADELPHIA - US-Mattress is seeking to improve the segmentation of its email marketing campaigns, which should help the furniture retailer better direct those shoppers who open them on mobile devices toward an information site as opposed to the ecommerce portion of the site.