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Tag: ATT


Total Results: 666

   Displaying: 1 - 10

MLB swings at storytelling home run with embrace of Snapchat
Published: May 15, 2015
Major League Baseball’s tapping of Snapchat to bring video content to fans takes the game back to its 19th-century roots as a source for both bonding with heroes on the field and inspired storytelling as the mobile messaging platform continues to evolve into a go-to destination for live sports.
Maytag, Mondelez embrace mobile visualization, utility to drive direct sales
Published: May 14, 2015
Maytag and Mondelez International are among brand marketers upping the ante in the chase for direct-to-consumer sales as mobile disrupts the traditional model of selling solely to wholesalers and retailers.
Using weather analytics over weather data for relevant marketing
Published: May 7, 2015
By Jaclyn Stratten

Weather allows marketers to connect with consumers on a highly local level, targeting them with a relevant message at the right time. Seems straightforward? Think again.

Stop failing at mobile-campaign attribution
Published: April 24, 2015
By BJ Hatcher

How many of your mobile campaigns simply fail to generate the metrics that you really need to justify your mobile ad budget? I am guessing more than your directors would prefer.

Is Twitter losing ground for social TV engagements?
Published: April 13, 2015
Twitter has held a special position with television advertisers and programmers, but new research as well as increased competition suggest this role could be weakening.
Universal’s Minions game extends franchise’s reach to mobile audiences
Published: April 9, 2015
Universal Pictures’ Minions franchise is extending its reach through mobile gaming’s power to make consumer experiences more personal, helped by the characters' timelessly childish, profane charm.
Coach values originality with Swagger Instagram campaign
Published: April 3, 2015
Apparel and accessories retailer Coach is inviting Insta-famous personalities to customize bags in their own manner to celebrate consumer individuality.
How brands and retailers should cast their social strategy for smartwatches
Published: March 24, 2015
The upcoming launch of the Apple Watch has prompted many technology and accessories companies to get in on the wearables game, which means retailers need to get a head-start on how to navigate the new social world.
Tackling mobile’s challenge: Cross-device mapping and attribution
Published: March 19, 2015
By Ben Plomion

Marketers have been stuck on desktop, unable to build a reliable bridge to mobile that would allow them to justify mobile spend during this period where the mobile conversion gap is real.

Facebook’s NYC beacon play could start marketing free-for-all
Published: February 11, 2015
Beacons’ growing acceptance could turn up the competition among the industry’s dominant players and redraw the mobile marketing landscape, fueled by Facebook’s recently announced plan to begin testing a beacon-supported service to deliver information about shops to nearby users in New York.
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