Total Results: 659Displaying: 1 - 10
- How brands and retailers should cast their social strategy for smartwatches
- Published: March 24, 2015
- The upcoming launch of the Apple Watch has prompted many technology and accessories companies to get in on the wearables game, which means retailers need to get a head-start on how to navigate the new social world.
- Tackling mobile’s challenge: Cross-device mapping and attribution
- Published: March 19, 2015
- By Ben Plomion
Marketers have been stuck on desktop, unable to build a reliable bridge to mobile that would allow them to justify mobile spend during this period where the mobile conversion gap is real.
- Facebook’s NYC beacon play could start marketing free-for-all
- Published: February 11, 2015
- Beacons’ growing acceptance could turn up the competition among the industry’s dominant players and redraw the mobile marketing landscape, fueled by Facebook’s recently announced plan to begin testing a beacon-supported service to deliver information about shops to nearby users in New York.
- Facebook’s beacon play could accelerate seamless mobile moves
- Published: February 2, 2015
- Facebook’s plan to begin testing a beacon-supported service to deliver information about shops and landmarks to nearby users in New York could change the way marketers connect digital and physical realms on the social networking site.
- Facebook poised to make deep cuts in Google’s mobile territory
- Published: January 29, 2015
- Facebook, benefiting from its fourth-quarter rollout of Local Awareness Ads, is poised to make deep cuts into Google’s territory as advertisers continue to shift advertising spending to digital from traditional outlets and Facebook’s user base continues to climb.
- Dolce Hotels rivals Hyatt with guest-centric SMS platform
- Published: January 26, 2015
- Dolce Hotels and Resorts is attempting to compete with other mobile-friendly hotel brands, such as Hyatt and Courtyard Marriott, as it rolls out an SMS messaging platform that sends guests welcome messages, check-in options and booking capabilities via their mobile devices.
- TCPA compliance remains a headache for marketers
- Published: January 22, 2015
- By Marc S. Roth
While seemingly easy, developing an effective mobile strategy is not without peril. Companies that have attempted to do so without following the rules – which will never be mistaken for a model of clarity – can attest to the pain and costs that result from such efforts.
- Mobile blurs line between data protection and privacy, say legal experts
- Published: January 16, 2015
- NEW YORK – Legal and privacy panelists at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference agreed that mobile is blurring the line between data protection and privacy, with concern growing about personal data that is not necessarily private and how it is collected or shared.
- What social currency can do for – and to – the marketer’s brand
- Published: January 5, 2015
- By Linda Goldstein
Marketers are experimenting with ways to use social currency to build brands, enticing consumers to open their social networks instead of their wallets.
- Beacons will under-deliver – here’s why
- Published: December 30, 2014
- By Matt Ramerman
Location is a key to your 2015 marketing success. But beacons will take you down the wrong road.