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Tag: ATT


Total Results: 640

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Charlotte Russe leverages mobile for employee hiring and training
Published: October 29, 2014
Charlotte Russe, a major mall retailer, has announced it will begin using the cloud-based PeopleMatter Platform for streamlined hiring and training techniques for employees on mobile devices.
Mobile Minutes: YouTube subscriptions; AT&T sued by FTC; T-Mobile results; Apple CEO
Published: October 29, 2014
Today in mobile marketer - YouTube considering paid subscriptions; AT&T sued by FTC for allegedly lying about mobile speeds; T-Mobile posts record subscriber growth but losses bigger than expected; Apple CEO fires back as retailers block Pay.
IKEA builds second-screen campaign for real-time dialogue about mealtime
Published: October 21, 2014
IKEA is using a second-screen campaign to get in front of families when they have reunited at the end of the day and insert the brand into the conversation about mealtime.
Google’s mobile monetization troubles continue as key questions go unanswered
Published: October 17, 2014
Google made important gains in mobile during the third quarter, including increases in ad clicks and impressions, but a lackluster cost-per-click rate remains a thorny issue as ad spend continues to trail time spent on smartphones.
MailOnline, BBCAmerica build mobile site engagement via organic campaigns
Published: October 2, 2014
NEW YORK – Executives with MailOnline and BBCAmerica at the Mobile Marketing Association’s SM2 Innovation Summit said their media properties are building customer engagement through campaigns that have an organic connection to mobile.
Facebook prioritizes user IDs over cookies to boost mobile budgets
Published: September 26, 2014
With Facebook’s expected launch of a new ad network called Atlas, the social media giant may be looking to dethrone Google as the king of mobile advertising but it faces a potential coup from marketers who are having second thoughts about sharing user data.
Showtime creates tactile Homeland mobile ad for dramatic effect
Published: September 26, 2014
Showtime has partnered with Immersion Corporation to use its haptic technology in mobile ads, with the goal of increasing viewer engagement and retention.
Brands and consumers cannot be friends
Published: September 24, 2014
By Matt Rosenberg

It may seem clichéd, but brand marketers would do well to abide by the dating advice they were given years ago.

Measurement boundaries to include offline behavior for mobile campaigns
Published: September 17, 2014
By BJ Hatcher

Proving the efficacy of programs based on both devices – lack of cookies – and consumers who jump across platforms to complete transactions has always been challenging.

Social analytics improve, paving way for bigger marketing budgets
Published: August 29, 2014
While significant gains have been made this year in social analytics, helping to drive bigger spends, there is still much room for improvement before social advertising can reach its full potential.