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Tag: ATT


Total Results: 626

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Space Needle app launches new digital experiences
Published: July 28, 2014
A new mobile application geared for tourists visiting Seattle’s Space Needle includes a high degree of functionality and helps weave the entire experience together with a range of on-site and at-home interactive opportunities.
Google’s mobile search gains jeopardized by need for streamlined experiences
Published: July 18, 2014
While Google has made significant gains in mobile search over the past year, it faces a significant challenge going forward from retailers’ struggles to streamline mobile purchasing and understand the mobile path to purchase as well as persistently lower cost-per-click rates on mobile.
Rebecca Minkoff giveaway lends short notice to responders
Published: June 2, 2014
Apparel and accessories brand Rebecca Minkoff began a sweepstakes giveaway opportunity on May 28 for a pair of tickets to New York's Governors Ball festival.
NHL’s average app session length spikes 36pc with push notifications
Published: May 7, 2014
NEW YORK – A National Hockey League executive at the 2014 MMA Forum discussed how the sports organization leverages push notifications in driving engagement for its mobile applications.
Twitter needs better targeting for continued mobile ad growth
Published: April 30, 2014
While investors continue to question Twitter’s potential as new users do not sign up quickly enough, healthy gains on the advertising front point to continued support from brands.
Mobile Minutes: mobile apps, IBM, Samsung, AT&T
Published: April 30, 2014
Today in mobile marketing - Mobile apps could hit $70B in revenues by 2017; IBM drinks the Kool-Aid, launches an enterprise app store; Samsung lost smartphone market share for first time in 4 years; AT&T to launch in-flight Wi-Fi
Has Google Grid View killed the subject line?
Published: April 24, 2014
By Matt Keiser

Google has made possible something that email marketers everywhere have only dared dream of: optimizing to the open-in-real-time using machine learning.

Coca-Cola shows how to make anything - even a building - into a shareable touch point
Published: April 22, 2014
A recent Coca-Cola campaign exemplifies how mobile is redefining outdoor advertising by putting actual rainbows over a city building and billboards to build positive brand perception via the many consumers taking photos with their mobile phones and sharing them on social media.

Tribeca Film Festival loads up on iBeacons for event information
Published: April 22, 2014
New York’s Tribeca Film Festival is placing beacons around venues and in high-traffic areas of the city to keep film festival attendees up to date on event happenings this year.
Why beer brands pour on mobile video for narrative storytelling
Published: April 21, 2014
Big beer brands including Anheuser-Busch, Heineken and MillerCoors are setting the bar in terms of verticals leveraging mobile video with unique campaigns that go beyond cramming television creative onto smartphones and tablets.
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