Tag: ATT

Total Results: 51

Ad:tech takes mobile marketing pavilion to Miami

Published: May 16, 2008

The response to the mobile marketing pavilion at ad:tech San Francisco has convinced the nation’s leading interactive marketing show organizer to take that concept to Miami.

Apple iPhone usage of Wi-Fi grows: AdMob report

Published: May 15, 2008

Data from the AdMob Mobile Metrics Report shows that network ad impressions increased 1.6 percent in April compared with March, but requests were down 0.4 percent.

Case Western University bookstore uses mobile rebates for graduation sales

Published: May 14, 2008

Cleveland’s Case Western University’s bookstore is running a Barcode Bucks! mobile rebates effort to generate sales of diploma frames and sweatshirts just in time for graduation.

Quattro strikes deal with Skyhook Wireless for location-based ads

Published: May 2, 2008

Skyhook Wireless has upgraded its software developer kit to include location-based advertising from Quattro Wireless, a mobile site developer and ad network.

Verizon, AT&T shrug off economic turmoil with impressive Q1 results

Published: April 29, 2008

Verizon recorded rapid growth in its wireless business, driving the company's revenue up 13 percent in the first quarter of this year.

Proteus continues to make moves into Latin American market

Published: April 28, 2008

Proteus is launching Universal Channel content with three additional carriers in Latin America: Personal Argentina, Porta Ecuador and Movistar Peru.

Sony Pictures takes ad on first NFL draft mobile site

Published: April 25, 2008

Sony Pictures has signed up to sponsor the draft section of the NFL’s mobile Web site.

Mobile no longer off-limits to advertisers, says NeuStar exec

Published: April 16, 2008

SAN FRANCISCO – The Mobile Marketing Pavilion at ad:tech San Francisco attracted considerable traffic, including to a panel on integrating mobile into campaigns.

Rock star Meat Loaf in AT&T GoPhone campaign

Published: April 11, 2008

AT&T Inc. has launched a new advertising campaign highlighting its GoPhone unlimited talk, unlimited text and freedom from surprise bills effort.

Challenges of mobile content frustrate CTIA panelists

Published: April 1, 2008

LAS VEGAS – You could feel the frustration in their voices as panelists at the CTIA Wireless 2008 conference grappled with ways to manage the distribution and monetization of mobile content.