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Tag: ATT

Total Results: 688

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Eliminating ad tax deduction could hasten move to mobile advertising
Published: November 17, 2015
While a tax reform proposal that would eliminate advertising as a standard business expense deduction could thwart the economy – according to a new report from the Association of National Advertisers – it might also benefit the mobile marketing industry.
How brands are tapping Facebook Messenger to bolster customer service
Published: November 12, 2015
A growing number of brands are teaming up with Facebook Messenger after realizing its potential as a communication channel for offering customer service and building personal relationships with mobile users.
Hyatt boosts Snapchat presence with Comedy Central Discover channel ads
Published: November 11, 2015
Hyatt Regency’s Hyatt Gold Passport brand is teaming up with Comedy Central for new digitally driven content to augment the hotel chain's latest marketing campaign, which includes custom, humorous advertisements on the network’s Snapchat Discover channel.
How to reach the always-on, app-centric millennial audience
Published: October 26, 2015
By Jason Patton

I have a challenge for you – if you do not use Snapchat or WeChat, you and a friend sign up for one month and start communicating with each other solely over that platform. By doing this, you will quickly begin to understand the ways in which millennials receive and send messages.

Starbucks sweetens focus on social media through segmentation
Published: September 22, 2015
Starbucks, which put the focus on SMS for its seasonal promotions in the past, is making a big push on social media as it engages in a marketing blitz for the return of its Pumpkin Spice Latte that includes official accounts for the drink on Twitter, Instagram and Tumblr.
Coca-Cola’s branded emoji elevates marketing potential of social shorthand
Published: September 22, 2015
Coca-Cola recently became the first brand to use a paid emoji on Twitter in a branded content campaign that combined a custom icon of two soda bottles with the #ShareaCoke hashtag.
Digital experiences are transforming luxury retail
Published: September 21, 2015
By Matt Dion

Luxury retail is being transformed by the emergence of digital experiences, representing a strategic investment for retailers brave enough to rethink how online sales should work.

Verizon-AOL-Millennial Media triple play sets stage for unique mobile ad offerings
Published: September 4, 2015
After years of jockeying for a bigger role in mobile advertising, Verizon is throwing serious money behind its aspirations, spending $4.4 billion deal for AOL several months ago and, this week, another $250 million to boost the digital platform’s mobile play by buying Millennial Media.
Webinar on Sept. 24: Last-minute tips for effective 2015 holiday mobile marketing
Published: August 27, 2015
Register for this free webinar Thursday, Sept. 24 at 2–3 p.m. ET on last-minute tips for effective 2015 holiday mobile marketing. Hear experts from Boston Retail Partners, iCrossing and YP offer strategic marketing advice.
Marriott celebrates Latino love for travel in social media campaign
Published: August 19, 2015
Marriott Hotels is rolling out the latest phase of a social media campaign that celebrates travel and the cultural immersions it offers, attempting to draw in Latino demographics through celebrity YouTube videos, posts on various platforms and mobile advertising.
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