Tag: ATT

Total Results: 489

Mattel encourages school spirit via Monster High mobile site

Published: February 1, 2012

Toy giant Mattel has rolled out a mobile site for its Monster High brand that features 3D graphics and entices users to show off their school spirit.

Will AT&T's new pricing confuse consumers?

Published: January 21, 2012

New AT&T data plans went into effect yesterday and cost $5 more than old plans, but also allowing for more data usage. However, how will consumers react to the increased data charge?

Mobile paid search clicks, spend jump in Q4

Published: January 12, 2012

Mobile paid search put in a stellar performance in the fourth quarter of 2011 with a pair of new reports indicating mobile’s share of paid clicks doubled during the period while retailers increased their mobile search spend by 269 percent.

Wireless carriers’ expansion plans could face uphill battle next year

Published: December 22, 2011

The race is on again between the leading wireless carriers to build market share now that the deal between AT&T and T-Mobile – which would have made AT&T the largest U.S. carrier – is dead.

What will a new deal with AT&T mean for T-Mobile?

Published: December 14, 2011

Now that the antitrust case against the proposed AT&T/T-Mobile USA deal has been postponed, the question is will AT&T seek to restructure the deal to increase its chances of approval or will it walk away and look to gain more spectrum elsewhere?

Email open rates via mobile jump 51pc in first half: Knotice

Published: December 2, 2011

While the open rates for email via mobile devices jumped significantly in the first half, other findings in the report point to the need for emails to be optimized for mobile, according to a new report from Knotice.

Is a failed AT&T/T-Mobile USA deal good news for handset makers?

Published: November 29, 2011

AT&T and Deutsche Telekom recently withdrew their application with the Federal Communications Commission for approval of the proposed AT&T acquisition of T-Mobile USA.

Sears Auto Centers teams up with EA Mobile for in-game advertising push

Published: November 29, 2011

Sears Auto Centers are featured throughout the new mobile game Road Trippin’ from EA Mobile in a new in-game advertising campaign intended to help the brand reach young, digital engaged consumers.

Wireless carriers negatively impacted by mobile messaging apps: study

Published: November 23, 2011

One third of mobile carriers are experiencing declines in traffic and revenue as a result of mobile messaging applications such as Skype, according to new research from Mavenir Systems and MobileSquared.

What are the three keys to effective mobile social marketing?

Published: November 15, 2011

With more consumers using their mobile devices to access social networks, brands need to start thinking differently in terms of their social media strategy.