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Tag: ATT

Total Results: 684

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Starbucks sweetens focus on social media through segmentation
Published: September 22, 2015
Starbucks, which put the focus on SMS for its seasonal promotions in the past, is making a big push on social media as it engages in a marketing blitz for the return of its Pumpkin Spice Latte that includes official accounts for the drink on Twitter, Instagram and Tumblr.
Coca-Cola’s branded emoji elevates marketing potential of social shorthand
Published: September 22, 2015
Coca-Cola recently became the first brand to use a paid emoji on Twitter in a branded content campaign that combined a custom icon of two soda bottles with the #ShareaCoke hashtag.
Digital experiences are transforming luxury retail
Published: September 21, 2015
By Matt Dion

Luxury retail is being transformed by the emergence of digital experiences, representing a strategic investment for retailers brave enough to rethink how online sales should work.

Verizon-AOL-Millennial Media triple play sets stage for unique mobile ad offerings
Published: September 4, 2015
After years of jockeying for a bigger role in mobile advertising, Verizon is throwing serious money behind its aspirations, spending $4.4 billion deal for AOL several months ago and, this week, another $250 million to boost the digital platform’s mobile play by buying Millennial Media.
Webinar on Sept. 24: Last-minute tips for effective 2015 holiday mobile marketing
Published: August 27, 2015
Register for this free webinar Thursday, Sept. 24 at 2–3 p.m. ET on last-minute tips for effective 2015 holiday mobile marketing. Hear experts from Boston Retail Partners, iCrossing and YP offer strategic marketing advice.
Marriott celebrates Latino love for travel in social media campaign
Published: August 19, 2015
Marriott Hotels is rolling out the latest phase of a social media campaign that celebrates travel and the cultural immersions it offers, attempting to draw in Latino demographics through celebrity YouTube videos, posts on various platforms and mobile advertising.
Facebook’s news app more significant for marketers than audience network expansion
Published: August 13, 2015
Facebook already dominates social advertising, but the network is not resting on its laurels and continues to try to deliver compelling new reasons for marketers to invest, including with new formats for its mobile ad network and by testing a breaking news app that could give Twitter a run for its money.
HENRYs can help high-end marketers rethink definition of millennials and luxury itself
Published: August 3, 2015
By Noah Tratt

Millennials, like other classified generations before them such as boomers and Gen-Xers, have begun breaking out of their defined box as they mature and start to gain wealth with the improving economy.

Sluggish mobile content engagement an opportunity for marketers: report
Published: July 31, 2015
While half of online traffic related to content consumption comes from mobile, the engagement rate on smartphones is only 33 percent compared to 47 percent on desktop, according to a new report from BrightEdge.
Twitter’s new momentum could build in second half with Project Lightning
Published: July 29, 2015
Following months of reports that advertisers have been abandoning Twitter, the microblogging platform surprised yesterday with better-than-expected earnings and advertising revenue, initially sending shares higher in after-hours trading.
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