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Tag: ATT


Total Results: 645

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The New York Times leverages iPhone’s features in real estate app update
Published: November 20, 2014
The New York Times launched an updated version of its real estate mobile application that leverages the features of the iPhone to reach an already considerable mobile audience for real estate content.
Web site redesigns suggest mobile coming-of-age in traditional publishing
Published: November 17, 2014
A recent slew of responsive news Web site launches show how traditional publishers are beginning to see mobile as a tool with unique storytelling and engagement potential and moving away from a view of the technology as a novelty or extension of their operations.
Webinar on Dec. 4: Mobile Outlook 2015: Up, Down or Flat?
Published: November 17, 2014
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 4: “Mobile Outlook 2015: Up, Down or Flat?” Panelists include execs from 451 Research and iCrossing.
Delivering on the promise of personalization
Published: November 14, 2014
By Matt Ramerman

While brands and agencies work hard to identify narrow audiences, the limiting factor is the efficiency of producing numerous versions of ads and other information to address differences within narrow audience segments.

Mobile Minutes: iOS 8 challenge; YouTube fashion channel; AT&T, Verizon cut prices; Publicis to buy Sapient
Published: November 4, 2014
Today in mobile marketing - Why iOS 8 represents a new kind of challenge for developers; RTL buys YouTube fashion channel in battle for younger viewers; Verizon, AT&T cut mobile prices while boosting data plans; Publicis offers $3.7 billion for Sapient.
Charlotte Russe leverages mobile for employee hiring and training
Published: October 29, 2014
Charlotte Russe, a major mall retailer, has announced it will begin using the cloud-based PeopleMatter Platform for streamlined hiring and training techniques for employees on mobile devices.
Mobile Minutes: YouTube subscriptions; AT&T sued by FTC; T-Mobile results; Apple CEO
Published: October 29, 2014
Today in mobile marketer - YouTube considering paid subscriptions; AT&T sued by FTC for allegedly lying about mobile speeds; T-Mobile posts record subscriber growth but losses bigger than expected; Apple CEO fires back as retailers block Pay.
IKEA builds second-screen campaign for real-time dialogue about mealtime
Published: October 21, 2014
IKEA is using a second-screen campaign to get in front of families when they have reunited at the end of the day and insert the brand into the conversation about mealtime.
Google’s mobile monetization troubles continue as key questions go unanswered
Published: October 17, 2014
Google made important gains in mobile during the third quarter, including increases in ad clicks and impressions, but a lackluster cost-per-click rate remains a thorny issue as ad spend continues to trail time spent on smartphones.
MailOnline, BBCAmerica build mobile site engagement via organic campaigns
Published: October 2, 2014
NEW YORK – Executives with MailOnline and BBCAmerica at the Mobile Marketing Association’s SM2 Innovation Summit said their media properties are building customer engagement through campaigns that have an organic connection to mobile.
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