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Tag: ATT


Total Results: 619

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Coca-Cola shows how to make anything - even a building - into a shareable touch point
Published: April 22, 2014
A recent Coca-Cola campaign exemplifies how mobile is redefining outdoor advertising by putting actual rainbows over a city building and billboards to build positive brand perception via the many consumers taking photos with their mobile phones and sharing them on social media.

Tribeca Film Festival loads up on iBeacons for event information
Published: April 22, 2014
New York’s Tribeca Film Festival is placing beacons around venues and in high-traffic areas of the city to keep film festival attendees up to date on event happenings this year.
Why beer brands pour on mobile video for narrative storytelling
Published: April 21, 2014
Big beer brands including Anheuser-Busch, Heineken and MillerCoors are setting the bar in terms of verticals leveraging mobile video with unique campaigns that go beyond cramming television creative onto smartphones and tablets.
How Heineken, Sephora tap mobile for more targeted sponsorship activations
Published: April 10, 2014
Big brands including Heineken and Sephora are leveraging event sponsorships with mobile and digital to test new and emerging platforms.
Mobile real-world engagements still lacking despite beacons
Published: April 9, 2014
While beacons promise a significant improvement over first attempts at real-world brand engagements via mobile, there is still a long way to go in enabling seamless interactions.

Reaching college students on mobile requires innovation
Published: April 8, 2014
Attracting the attention of the hands-on, mobile student is a creative task many brands struggle to connect with.
Kik offers engaging outlets for connecting with teens
Published: March 26, 2014
Mobile messaging application Kik is showing a lot of potential for marketers that are trying to reach a younger demographic with creative, engaging material that goes beyond the banner ad.
Door closing on opportunity for mobile paid search bargains
Published: March 21, 2014
With the era of bargain pricing in mobile paid search nearing an end, marketers can expect a tougher time breaking through on smartphone screens unless they have big budgets or can enhance their strategies through contextual relevance, social and voice.

Move to native ads fuels full-length mobile video growth
Published: March 19, 2014
Once reserved for short clips, big brands including General Mills and Pepsi are betting on full-length mobile video as consumers increasingly become more comfortable watching content on their smartphones and tablets.
How the biggest news organizations tackle the mobile homepage
Published: March 17, 2014
The Wall Street Journal, The Washington Post, CNN, The New York Times and USA Today all take completely different approaches when it comes to developing a mobile homepage. Although the tactics and advertising options vary, the common thread among all of the publishers is that mobile deserves tailored, up-to-the minute news more than any other platform.
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