Tag: ATT Interactive
Total Results: 4
- AT&T mobile advertising SDK to increase use of hyper-local ads
- Published: October 6, 2010
- SAN FRANCISCO - An AT&T executive announced that the company is introducing a mobile advertising SDK to expand the use of hyper-local ads, during his keynote address at CTIA.
- AT&T adds voice search to YPmobile local listings app
- Published: April 29, 2010
- AT&T Interactive is letting YPmobile users search for local information by voice and share results with their online network of friends.
- AT&T adds video, pay-per-call ads to Yellowpages.com iPhone app
- Published: September 10, 2009
- AT&T Interactive has launched an updated version of its Yellowpages.com iPhone app YPmobile that features video profiles and pay-per-call advertising.
- Better metrics needed to drive big mobile spends: CTIA panel
- Published: April 1, 2009
- LAS VEGAS - The lack of solid metrics and key performance indicators is to blame for lackluster brand investment in the mobile medium.
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