Tag: ATT Mobility

Total Results: 33

AT&T to take on Google to be king of mcommerce: privacy advocate

Published: April 18, 2011

The Center for Digital Democracy has sent a letter to the FTC, the FCC and members of Congress to block the pending merger of AT&T and T-Mobile, claiming the deal is not about competition and broadband access, but rather a ploy to rule the mcommerce arena.

Location-based marketing can increase average order value, frequency, loyalty

Published: March 29, 2011

While privacy concerns persist, adding a location component to a campaign gives mobile marketers the opportunity to increase the relevancy of their messages and make them immediately actionable.

T-Mobile a no-show at CTIA opening keynote

Published: March 23, 2011

ORLANDO, FL – In the wake of AT&T’s $39 billion bid to acquire T-Mobile USA, T-Mobile’s top executive bowed out of the CTIA Wireless 2011 opening keynote. CNBC’s Jim Cramer did interrogate the CEOs of the big three U.S. carriers about the pending deal.

What will generate buzz at CTIA Wireless 2011 in Orlando?

Published: March 18, 2011

With the wireless world set to descend on Orlando, FL, for the CTIA Wireless 2011 conference, here is a look at the expectations of attendees, exhibitors, panelists and keynote speakers for which mobile marketing topics will create the most buzz at the show.

AT&T parades mobile bar code services via B2B iAd campaign

Published: January 25, 2011

AT&T Inc. aims to drive awareness of mobile bar codes and the services it provides to companies that want to use them within marketing collateral via a business-to-business campaign that combines sight, sound and motion on Apple's iAd platform.

How will Verizon's iPhone change the mobile game?

Published: January 12, 2011

Now that Apple’s iPhone is officially coming to Verizon Wireless, the entire mobile ecosystem will feel the ripple effects–from rival carriers and device manufactuers to content providers and marketers.

Windows Phone 7 may not have big impact on mobile advertising: analyst

Published: October 12, 2010

Microsoft made a big splash in its attempt to make a comeback in the smartphone business, with coordinated events worldwide touting Windows Phone 7. But will the OS make a big enough dent to matter to marketers?

RIM, Motorola biggest losers in Verizon iPhone scenario

Published: October 11, 2010

With Apple’s iPhone reportedly coming to Verizon Wireless sometime next year, rival handset manufacturers and carriers are going to have to step up their game.

Verizon’s tiered data plan pricing has marketers concerned

Published: September 28, 2010

While Verizon Wireless following AT&T’s lead to announce plans to phase out unlimited data plans has many marketers alarmed, others say it is not the end of the world.

AT&T exec offers best practices for holiday mobile marketing

Published: August 11, 2010

AT&T Advanced Ad Solutions' Maria Mandel said that mobile marketing is a great way to break through the noise and clutter of an oversaturated media environment during the holiday season.