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Tag: ATT

Total Results: 655

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Marketers overwhelmed by mobile messaging options
Published: May 6, 2013
Marketers have a staggering number of options when it comes to messaging mobile users – SMS, push notifications, in-application alerts and mobile email – and many are overwhelmed just trying to decide which to use and when.

Facebook’s mobile fortunes improve but rich user experiences still lacking
Published: May 2, 2013
Facebook executives are talking up what they say are significant advances made in mobile during the first quarter, including the launch of Facebook Home and improved targeting capabilities. However, Facebook continues to look for ways to deliver rich advertising experiences to mobile users.
USA Today targets theater fans through dedicated app
Published: May 2, 2013
USA Today has rolled out a mobile application for the upcoming Tony Awards that lets theater fans stay up-to-date with news and buy show tickets.
Mobile changes one-on-one marketing: ePrize exec
Published: May 2, 2013
NEW YORK – An ePrize executive at the Luxury Roundtable: State of Luxury 2013 conference said that mobile changes the old paradigms that marketers have used to establish one-on-one marketing.
Are QR codes losing their magnetism?
Published: April 25, 2013
Even though QR codes still represent the majority of print-to-mobile activations in print and retail, brands and publishers are not clamoring to use the technology like they once did.

How the FTC’s revised dot-com disclosures affect online, social and mobile advertising
Published: April 25, 2013
By Matthew Savare

The FTC could use a failure to comply with the revised .com Disclosures as a basis to bring an enforcement action under the FTC Act. Therefore, brands and agencies should reevaluate their ad and disclosure practices.

Google Glass shuts out advertisers – at least for now
Published: April 18, 2013
While Google is progressing with its plans to bring augmented reality eyeglasses, called Google Glass, to market, advertisers are being shut out from participating. At least initially.

AT&T’s Boston Marathon app helps fans keep track of runners
Published: April 9, 2013
The Boston Athletic Association and AT&T have introduced the official Boston Marathon mobile application, giving fans a way to easily track the progress of their favorite runners.

Burton Snowboards enhances snowboarding experience via companion app
Published: April 9, 2013
Burton Snowboards has partnered with Nokia on a mobile application to engage snowboarders and skiers while they are on the slopes.
QR codes: The key to loyalty and payments?
Published: March 22, 2013
By Matthew Talbot

There has been discussion around Square’s round of funding and how there is a battle going on over control of the point-of-sale (POS)—and it is not only about payment.

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