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Tag: ATT


Total Results: 637

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Marketers struggle with how to leverage mobile data: report
Published: January 16, 2013
Only 23 percent of marketers are currently accessing location-based data in mobile campaigns, according to a new report from Neolane and the Direct Marketing Association.
Making the most of a mobile video pre-roll
Published: January 11, 2013
Marketers are increasingly looking to mobile video to add engagement to campaigns. However, with a small window of time to leave a lasting impression, nailing the mobile pre-roll is a must.
Independence Blue Cross enhances customer service via mobile message board
Published: January 10, 2013
Health insurance company Independence Blue Cross has launched a new smartphone service to help members manage their health care via a private, personalized message board.

Hyatt makes it easy for guests stay in touch via new mobile postcard app
Published: December 27, 2012
Hyatt Hotels is giving guests a way to create and share digital as well as print postcards via a new mobile application called The Canvas Art of Living Postcard.
Coca-Colaís Fanta focuses on mobile gaming for branded engagement
Published: December 24, 2012
Coca-Cola is going after mobile gamers with an application that lets users challenge their friends and family through levels of branded activities.
Coca-Cola leverages mobile game to raise funds for fight against AIDS
Published: December 20, 2012
Coca-Cola is teaming up with non-profit (RED) to support the fight against AIDS via a new mobile game challenging players to navigate through an endless runner and dodge obstacles.

Wireless carriers jump into mobile offers as consumers demand greater personalization
Published: December 7, 2012
The mobile deals space is evolving away from services such as Groupon and LivingSocial, which reach a broad swath of consumers, to targeted offerings designed to provide more personalization.
Hyperlocal ads are linchpin to holiday mobile search success
Published: November 30, 2012
Consumers are undoubtedly using their mobile devices more this holiday season to search. The trick for marketers though, is using the medium to drive repeat traffic.
Taylor Swift delivers 3D experience for fans via augmented reality
Published: November 14, 2012
The official Taylor Swift mobile application has been updated to include an augmented reality experience that is triggered when users interact with the singerís new album, Red.
Mobile Web speeds up TV's second-screen adoption
Published: November 8, 2012
There is little doubt that brands and publishers are constantly looking to connect with mobile users through television. Although applications have traditionally been used to bridge both channels, marketers need to also eye second-screen mobile Web sites to reach a wide group of users.