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Tag: ATT

Total Results: 645

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Chevy Sonic garners 2.7pc click-through rate via mobile video ad campaign
Published: March 7, 2013
When Chevy recently extended a guerilla marketing campaign into mobile to reach young, hip consumers and drive awareness for its Sonic brand, the automaker saw engagement rates 20 percent higher than average.

California attorney general regulates mobile marketing privacy standards
Published: March 7, 2013
By Ken Kraetzer

Mobile marketers need to pay close attention to the directives on privacy protection issued by California Attorney General Kamala D. Harris.

Email marketers adopt responsive design to drive mobile results
Published: February 26, 2013
With mobile opens for email continuing to grow, savvy marketers are getting more sophisticated in their approach, adopting a mobile-first approach and other best practice to ensure their emails hit the mark.
Advertising law issues that marketers can expect this year
Published: February 15, 2013
By Marc Roth

What advertising law challenges from 2012 will role over to this year that will affect marketers and retailers? A lawyer specializing in advertising and marketing law takes an indepth look.

Mattel leverages iPad to extend play for Barbie via interactive digital mirror
Published: February 12, 2013
Mattel unveiled its 2013 lineup of new toys this week, with mobile playing a key role in extending successful franchises such as Barbie and Disney Princess via new interactive play opportunities.

The biggest mobile plays and fumbles during Super Bowl XLVII
Published: February 5, 2013
With a steep $4 million price tag for a coveted television spot this year, expectations were high for brands to weave mobile and social elements into campaigns to bring additional interaction to their campaigns. Although some brands such as Oreo successfully incorporated mobile, there were plenty of others that missed the mark.
Surviving the adolescence of mobile advertising
Published: January 31, 2013
By David Scatterday

Mobile advertising is at an adolescent stage in its development. Mature enough for its effectiveness to be incontrovertible, yet young enough that big practical kinks remain.

Facebook pits itself against Google in search
Published: January 16, 2013
Facebook wants to harness the power of its large customer base to delve into the search category. While mobile is not immediately on the agenda, the move points to the social network’s growing aspirations to become a digital marketing powerhouse that can take on the likes of Google.

Marketers struggle with how to leverage mobile data: report
Published: January 16, 2013
Only 23 percent of marketers are currently accessing location-based data in mobile campaigns, according to a new report from Neolane and the Direct Marketing Association.
Making the most of a mobile video pre-roll
Published: January 11, 2013
Marketers are increasingly looking to mobile video to add engagement to campaigns. However, with a small window of time to leave a lasting impression, nailing the mobile pre-roll is a must.
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