Tag: ATT

Total Results: 512

Jaguar revs up location-based mobile initiatives to promote vehicle lineup

Published: January 24, 2011

Luxury automaker Jaguar Cars Ltd. is running location-targeted display and search advertising to drive awareness of its new vehicle lineup and generate leads for its car dealerships.

How will Verizon's iPhone change the mobile game?

Published: January 12, 2011

Now that Apple’s iPhone is officially coming to Verizon Wireless, the entire mobile ecosystem will feel the ripple effects–from rival carriers and device manufactuers to content providers and marketers.

Google’s Android makes a splash at CES to ramp up Apple rivalry

Published: January 10, 2011

Google made the biggest splash at CES by unveiling specs for Android 3.0—a.k.a. Honeycomb—as its device manufacturer partners announced plans for a plethora of 4G smartphones and tablets based on the operating system.

Purchase intent for iPad strong among women, youth: study

Published: January 6, 2011

Purchase intent for Apple’s iPad continues to build with a 28-point jump in awareness among females over the past nine months, per Vision Critical.

ESPN offers packaged mobile content deal to Sprint subscribers

Published: January 5, 2011

ESPN is letting Sprint customers stay on top of sports news, scores and fantasy teams via a pre-loaded content pack on their mobile devices.

Marketers wake up to new privacy challenges

Published: January 3, 2011

By Linda A. Goldstein

The Federal Trade Commission's proposal for a Do Not Track mechanism to let consumers opt out of targeted online and mobile advertising may fall victim to the law of unintended consequences.

QVC is top mobile Web site in terms of performance: Gomez

Published: December 30, 2010

For the month of November, QVC and Newegg emerged as the top performers in Gomez’s monthly U.S. Retail Mobile Site Performance Index, with Amazon, Dell and Walmart rounding out the top five.

AT&T rolls out anti-texting while driving campaign as New Year's Eve approaches

Published: December 28, 2010

AT&T has rolled out its “It Can Wait” anti-texting while driving campaign in time for the most dangerous day on the road – New Year’s Eve.

How to engage the connected shopper

Published: December 21, 2010

By Matt Schmitt

By Carrie Chitsey

Retailers and brands must learn how to engage connected shoppers through the entire pre-store, in-store and post-store buying cycle.

Top mobile commerce opportunities for 2011

Published: December 17, 2010

Mobile commerce is no longer a niche opportunity, according to industry experts.