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Tag: ATT


Total Results: 616

   Displaying: 91 - 100

Denver Post builds mobile presence with revamped iPad app
Published: August 6, 2012
The Denver Post has overhauled its iPad application to let users keep up with news through photo galleries and interactive content.
McCormick’s Old Bay taps augmented reality for social media engagement, meal inspiration
Published: August 3, 2012
McCormick’s Old Bay is using augmented reality to bring its logo and packaging to life.
Gilt Groupe exec: IPhone, iPad users are the most loyal
Published: July 27, 2012
A Gilt Groupe executive speaking during Mobile Marketer’s webinar yesterday said that the most loyal users of its applications are iPhone and iPad users.

IMDb surpasses 40M iPhone, Android app downloads
Published: July 16, 2012
Amazon’s IMDb has surpassed 40 million iPhone and Android application downloads, reflecting the growing customer demand for discovery, personalization and social functionality.
Tablet paid search will surpass smartphone search in the future: report
Published: July 13, 2012
The popularity of tablets has caught the attention of marketers, with the share of paid search spend on iPad and tablet devices increasing 40 percent, according to a new report from Marin Software.
Heat magazine brings issue to life via augmented reality
Published: July 9, 2012
Bauer Media-owned British pop culture magazine Heat is adding an augmented reality layer to its static pages to give readers an incentive when they use their mobile device.
Google tweaks ad formats to focus more on proximity, click-to-call
Published: June 26, 2012
Google is redesigning its ad formats for Google Maps with features to help marketers more closely target their campaigns.
Which is better – a branded or campaign-specific mobile app?
Published: June 25, 2012
When thinking about delving into mobile, application is usually one of the first words that comes to mind for brands. However, marketers need to think strategically before rolling out an app to see if a branded or campaign-specific version is best.
Stay denied: Federal court gives green light to text-spam lawsuit against Google
Published: June 22, 2012
By
Marc Roth

A federal court in Oakland, CA, denied Google’s motion to stay a class-action lawsuit filed against it by named plaintiffs Nicole Pimental and Jessica Franklin.

Brands investing more in call-based ads on mobile: report
Published: June 20, 2012
Brands are increasing their budgets to drive calls from mobile ads as consumers continuously conduct searches via their smartphones, according to a new report from BIA/Kelsey.
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