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Tag: ATT

Total Results: 719

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Univision station in Seattle streamlines job-hunting with mobile platform
Published: August 13, 2014
Seattle’s Univision Spanish-language station, KUNS-TV, is taking some of the tension out of job hunting and recruiting by using a mobile, bilingual jobs platform that integrates key parts of the process to match employers with hourly workers.
US-Mattress banks on segmentation to target mobile emails
Published: August 12, 2014
PHILADELPHIA - US-Mattress is seeking to improve the segmentation of its email marketing campaigns, which should help the furniture retailer better direct those shoppers who open them on mobile devices toward an information site as opposed to the ecommerce portion of the site.
AT&T’s It Can Wait texting campaign adds hashtag, sends unclear message
Published: July 30, 2014
Given more than 5 million users have taken a pledge to avoid texting while driving, wireless carrier AT&T’s It Can Wait campaign has received a makeover with a mobile optimized Web site and a hashtag initiative aimed to resonate with social users and discourage texting while driving.
Space Needle app launches new digital experiences
Published: July 28, 2014
A new mobile application geared for tourists visiting Seattle’s Space Needle includes a high degree of functionality and helps weave the entire experience together with a range of on-site and at-home interactive opportunities.
Google’s mobile search gains jeopardized by need for streamlined experiences
Published: July 18, 2014
While Google has made significant gains in mobile search over the past year, it faces a significant challenge going forward from retailers’ struggles to streamline mobile purchasing and understand the mobile path to purchase as well as persistently lower cost-per-click rates on mobile.
Rebecca Minkoff giveaway lends short notice to responders
Published: June 2, 2014
Apparel and accessories brand Rebecca Minkoff began a sweepstakes giveaway opportunity on May 28 for a pair of tickets to New York's Governors Ball festival.
NHL’s average app session length spikes 36pc with push notifications
Published: May 7, 2014
NEW YORK – A National Hockey League executive at the 2014 MMA Forum discussed how the sports organization leverages push notifications in driving engagement for its mobile applications.
Twitter needs better targeting for continued mobile ad growth
Published: April 30, 2014
While investors continue to question Twitter’s potential as new users do not sign up quickly enough, healthy gains on the advertising front point to continued support from brands.
Mobile Minutes: mobile apps, IBM, Samsung, AT&T
Published: April 30, 2014
Today in mobile marketing - Mobile apps could hit $70B in revenues by 2017; IBM drinks the Kool-Aid, launches an enterprise app store; Samsung lost smartphone market share for first time in 4 years; AT&T to launch in-flight Wi-Fi
Has Google Grid View killed the subject line?
Published: April 24, 2014
By Matt Keiser

Google has made possible something that email marketers everywhere have only dared dream of: optimizing to the open-in-real-time using machine learning.

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