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Tag: ATT

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Everything a marketer needs to know about mobile search
Published: August 26, 2013
By Matthew Capala

Mastering mobile search can seem like a daunting challenge at times, even for brands with the most established online presence. This is especially the case when mobile is a large part of your customer’s digital lifestyle.

Mobile is the great unifier as cross-device advertising takes off
Published: August 22, 2013
Marketers are increasingly eying cross-device campaigns, with mobile acting as the glue that connects the various elements together to ensure a seamless user experience. However, challenges still exist such as mobile tracking and how to tailor content for each platform.

Webinar on Sept. 26: 5 last-minute tips for effective 2013 holiday mobile marketing
Published: August 20, 2013
Register for this free webinar Thursday, Sept. 26 at 2–3 p.m. ET on 5 last-minute tips for effective 2013 holiday mobile marketing. Hear experts from Hotels.com, Forrester Research, Millward Brown Digital, Ignited and Kontagent offer strategic marketing advice.
Ocean Spray mobile ads drive strong engagement with health-minded consumers
Published: August 5, 2013
A recent rich media mobile advertising campaign from Ocean Spray drove awareness for the brand’s diet juice drink line with an ad unit expansion rate of 15.65 percent.

Local ABC, CBS affiliates push content to mobile apps in real-time
Published: July 30, 2013
Broadcast Interactive Media is working with hundreds of local TV stations, such as CBS 58, ABC 57 and Trinidad Express, to provide a new mobile platform for TV viewers.

QSRs' appetite for QR codes shows no signs of waning
Published: July 29, 2013
Even though the newer-technology augmented reality is also up-and-coming, quick-service restaurants such as McDonald’s, Taco Bell and Wendy’s are sticking with mobile bar codes to add shelf life to their packaging.

Budweiser eyes mobile, social content to connect with music fans
Published: July 22, 2013
Anheuser-Busch’s Budweiser has launched a mobile and social platform that churns out content to keep music fans discovering new music on a regular basis.
AT&T, Leap deal signals end of latest round of industry consolidation
Published: July 16, 2013
AT&T’s $1.2 billion bid for Leap Wireless could bring the latest round of consolidation in the wireless carrier industry to an end as the players turn their attention instead to next year’s spectrum auction.
ChristianMingle, JDate enhance online dating services via mobile apps
Published: July 16, 2013
Dating sites ChristianMingle and JDate have released two new mobile applications to enable their users more on-the-go access to member profiles and pictures.
Snyder’s of Hanover, Lance Sandwich Crackers bolster sweepstakes entries via mobile
Published: July 11, 2013
Snack brands Snyder’s of Hanover and Lance Sandwich Crackers are teaming up for a mobile sweepstakes to promote Sony Pictures’ upcoming film “Cloudy with a Chance of Meatballs 2” that also helps the marketers collect email addresses for future marketing.
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