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Coca-Cola leverages mobile game to raise funds for fight against AIDS
Published: December 20, 2012
Coca-Cola is teaming up with non-profit (RED) to support the fight against AIDS via a new mobile game challenging players to navigate through an endless runner and dodge obstacles.

Wireless carriers jump into mobile offers as consumers demand greater personalization
Published: December 7, 2012
The mobile deals space is evolving away from services such as Groupon and LivingSocial, which reach a broad swath of consumers, to targeted offerings designed to provide more personalization.
Hyperlocal ads are linchpin to holiday mobile search success
Published: November 30, 2012
Consumers are undoubtedly using their mobile devices more this holiday season to search. The trick for marketers though, is using the medium to drive repeat traffic.
Taylor Swift delivers 3D experience for fans via augmented reality
Published: November 14, 2012
The official Taylor Swift mobile application has been updated to include an augmented reality experience that is triggered when users interact with the singerís new album, Red.
Mobile Web speeds up TV's second-screen adoption
Published: November 8, 2012
There is little doubt that brands and publishers are constantly looking to connect with mobile users through television. Although applications have traditionally been used to bridge both channels, marketers need to also eye second-screen mobile Web sites to reach a wide group of users.
App developers face potential fines over lack of privacy policies
Published: November 2, 2012
In a sign of the growing scrutiny on mobile privacy issues, California attorney general Kamala Harris sent letters this week to dozens of application developers, giving them 30 days to conspicuously post a privacy policy or potentially face a fine of $2,500 per download.
4 tips to ease the transition to responsive Web design
Published: October 31, 2012
By Matt Fiore

As marketers mature, many look to add mobile sites and apps and Web apps to engage with customers. But keeping up with so many pieces of the digital pie can be time-consuming and expensive.

Barneys solidifies mobile efforts with new HTML5 site
Published: October 29, 2012
High-end retailer Barneys New York is solidifying its mobile savvy through a new responsive HTML5 site that offers consumers the same exclusive inventory that can be accessed on its Web site, as well as lets shoppers sort by gender, color, style and designer.
TailoredMail exec: Click-through rates up to 50pc higher for mobile-optimized emails
Published: October 23, 2012
While the number of mobile users opening emails is quickly growing, the click-through rates for mobile remain low, according to new data from TailoredMail.

Texas Dept. of Transportation enlists mobile to discourage drinking and driving
Published: October 18, 2012
The Texas Department of Transportation is leveraging text messaging and the mobile Web in a new campaign to deter college-age adults from driving under the influence of alcohol.

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