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Tag: ATT

Total Results: 657

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AT&T exec: Analytics will move mobile spend forward
Published: May 13, 2013
NEW YORK – An AT&T executive at the 2013 MMA Forum said that for mobile budgets to increase, analytics have to be better used to show marketers the ROI of the medium.
Do’s and don’ts of photo-sharing mobile contests
Published: May 7, 2013
Smartphone owners love taking photos, which is why brands are increasingly holding mobile-friendly photo-sharing contests. While a sure way to drive engagement levels, brands need to go the extra mile to make these contests really worth the effort.

Marketers overwhelmed by mobile messaging options
Published: May 6, 2013
Marketers have a staggering number of options when it comes to messaging mobile users – SMS, push notifications, in-application alerts and mobile email – and many are overwhelmed just trying to decide which to use and when.

Facebook’s mobile fortunes improve but rich user experiences still lacking
Published: May 2, 2013
Facebook executives are talking up what they say are significant advances made in mobile during the first quarter, including the launch of Facebook Home and improved targeting capabilities. However, Facebook continues to look for ways to deliver rich advertising experiences to mobile users.
USA Today targets theater fans through dedicated app
Published: May 2, 2013
USA Today has rolled out a mobile application for the upcoming Tony Awards that lets theater fans stay up-to-date with news and buy show tickets.
Mobile changes one-on-one marketing: ePrize exec
Published: May 2, 2013
NEW YORK – An ePrize executive at the Luxury Roundtable: State of Luxury 2013 conference said that mobile changes the old paradigms that marketers have used to establish one-on-one marketing.
Are QR codes losing their magnetism?
Published: April 25, 2013
Even though QR codes still represent the majority of print-to-mobile activations in print and retail, brands and publishers are not clamoring to use the technology like they once did.

How the FTC’s revised dot-com disclosures affect online, social and mobile advertising
Published: April 25, 2013
By Matthew Savare

The FTC could use a failure to comply with the revised .com Disclosures as a basis to bring an enforcement action under the FTC Act. Therefore, brands and agencies should reevaluate their ad and disclosure practices.

Google Glass shuts out advertisers – at least for now
Published: April 18, 2013
While Google is progressing with its plans to bring augmented reality eyeglasses, called Google Glass, to market, advertisers are being shut out from participating. At least initially.

AT&T’s Boston Marathon app helps fans keep track of runners
Published: April 9, 2013
The Boston Athletic Association and AT&T have introduced the official Boston Marathon mobile application, giving fans a way to easily track the progress of their favorite runners.

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