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Tag: ATT


Total Results: 680

   Displaying: 11 - 20

Is Verizonís mobile-first TV a stopgap on road to self-serve content?
Published: June 25, 2015
Verizonís announcement of a mobile-first Netflix-like service for live and on-demand programming will appeal to advertisers, but bringing in the growing cadre of young cord-cutters could be a tougher sell.
Mondelezís Triscuit tries to close gap between inspiration, trial on social
Published: June 23, 2015
Mondelez is ramping up on mobile to drive trial for its first limited-edition Triscuit flavor, created in partnership with Martha Stewart, placing a strong focus on Pinterest via on-pack promotion as well as native mobile ads on Facebook.
FCC rules for carrier robocall blocking, clears developers of some liability
Published: June 19, 2015
The Federal Communications Commission yesterday passed a proposal from chairman Tom Wheeler, supporting consumers' ability to opt out of robocalling through their wireless carriers, among other developments.
FedExís Fast Talker remains relevant in era of instant gratification
Published: June 12, 2015
Mobile-savvy consumersí desire for speed and convenience makes FedExís iconic Fast Talker campaign from the early 1980s relevant today with a few tweaks, even if the demand for overnight delivery has waned.
MLB swings at storytelling home run with embrace of Snapchat
Published: May 15, 2015
Major League Baseballís tapping of Snapchat to bring video content to fans takes the game back to its 19th-century roots as a source for both bonding with heroes on the field and inspired storytelling as the mobile messaging platform continues to evolve into a go-to destination for live sports.
Maytag, Mondelez embrace mobile visualization, utility to drive direct sales
Published: May 14, 2015
Maytag and Mondelez International are among brand marketers upping the ante in the chase for direct-to-consumer sales as mobile disrupts the traditional model of selling solely to wholesalers and retailers.
Using weather analytics over weather data for relevant marketing
Published: May 7, 2015
By Jaclyn Stratten

Weather allows marketers to connect with consumers on a highly local level, targeting them with a relevant message at the right time. Seems straightforward? Think again.

Stop failing at mobile-campaign attribution
Published: April 24, 2015
By BJ Hatcher

How many of your mobile campaigns simply fail to generate the metrics that you really need to justify your mobile ad budget? I am guessing more than your directors would prefer.

Is Twitter losing ground for social TV engagements?
Published: April 13, 2015
Twitter has held a special position with television advertisers and programmers, but new research as well as increased competition suggest this role could be weakening.
Universalís Minions game extends franchiseís reach to mobile audiences
Published: April 9, 2015
Universal Picturesí Minions franchise is extending its reach through mobile gamingís power to make consumer experiences more personal, helped by the characters' timelessly childish, profane charm.
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