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Tag: ATT


Total Results: 711

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Mobile Minutes: AT&T streams DirecTV; Mobvista buys NativeX; Knicks on Twitter; T-Mobile US sale
Published: March 2, 2016
Today in mobile marketing – AT&T to launch three DirecTV video streaming options; Asian mobile advertising giant Mobvista buys Sartell tech company NativeX; Knicks raise their game, on Twitter; Deutsche Telekom puts sale of T-Mobile US on ice: sources.
Marketers turn up volume on mobile’s potential for voice-driven engagement
Published: March 1, 2016
From podcasts to native ads, interest is growing in leveraging mobile’s audio capabilities as publishers, brands and radio services tune into more intimate, relevant and interactive experiences.
Tommy Hilfiger modernizes NYFW check-in with Apple Watch fast pass
Published: February 11, 2016
Tommy Hilfiger is streamlining the experience at its New York Fashion Week runway show, allowing tech-forward attendees to skip the line via an integration with Apple Watch that further melds mobile with fashion.
Facebook needs more precise targeting for next mobile revenue bump
Published: January 28, 2016
With mobile now accounting for 80 percent of Facebook’s growing advertising revenue, more precise targeting will be needed to maintain a strong user experience.
Foursquare exec: Application of digital tactics to physical world will scale in 2016
Published: January 25, 2016
NEW YORK – Foursquare’s new president said at Mobile Marketer’s Mobile FirstLook: Strategy 2016 that this year will see marketers scale up their use of mobile data to target consumers based on their activities in the physical world.
Mobile Minutes: Hyatt’s data breach; Facebook; Virtual reality; IOS 9.3
Published: January 15, 2016
Today in mobile marketing – Checking in at a hotel? Hackers may be too; In India, Mark Zuckerberg can’t give Internet access away; Virtual reality could become an $80B industry: Goldman; 7 new features coming to your iPhone and iPad with iOS 9.3.
Automakers rev up for mobile-driven features war
Published: January 13, 2016
While self-driving cars are garnering lots of headlines right now, the more immediate opportunity and challenge for automotive brands in 2016 will be developing must-have mobile features and software that can win over drivers.
Mobile Minutes: Twitter’s new character limit; Apple production cut expected; Ford, Amazon partnership; Mobile chatting
Published: January 6, 2016
Today in mobile marketing – Twitter considering 10,000-character limit for Tweets; Apple expected to cut iPhone 6S, 6S Plus production: Nikkei; Ford partners with Amazon to connect cars with homes; The future of mobile chatting: Commerce.
The biggest mobile marketing wins and losses of 2015
Published: December 18, 2015
Mobile marketing amassed an impressive list of wins in 2015, from $30 billion in ad spend to surpassing desktop in search queries and television in time spent, with the biggest loss a lack of marketing opportunities tied to technology advances.
Mobile Minutes: Facebook takes on Yelp; Gilt’s value slashed; Pinterest goes wide; Amazon’s victory
Published: December 16, 2015
Today in mobile marketing – Yelp drops on Facebook site to find professional services; In proposed sale to Saks Fifth Avenue owner, Gilt Groupe’s value is slashed; Pinterest to open up promoted pins to all US businesses; Amazon dodges bullet in Seattle union measure.
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