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Tag: ATT


Total Results: 670

   Displaying: 11 - 20

Coach values originality with Swagger Instagram campaign
Published: April 3, 2015
Apparel and accessories retailer Coach is inviting Insta-famous personalities to customize bags in their own manner to celebrate consumer individuality.
How brands and retailers should cast their social strategy for smartwatches
Published: March 24, 2015
The upcoming launch of the Apple Watch has prompted many technology and accessories companies to get in on the wearables game, which means retailers need to get a head-start on how to navigate the new social world.
Tackling mobile’s challenge: Cross-device mapping and attribution
Published: March 19, 2015
By Ben Plomion

Marketers have been stuck on desktop, unable to build a reliable bridge to mobile that would allow them to justify mobile spend during this period where the mobile conversion gap is real.

Facebook’s NYC beacon play could start marketing free-for-all
Published: February 11, 2015
Beacons’ growing acceptance could turn up the competition among the industry’s dominant players and redraw the mobile marketing landscape, fueled by Facebook’s recently announced plan to begin testing a beacon-supported service to deliver information about shops to nearby users in New York.
Facebook’s beacon play could accelerate seamless mobile moves
Published: February 2, 2015
Facebook’s plan to begin testing a beacon-supported service to deliver information about shops and landmarks to nearby users in New York could change the way marketers connect digital and physical realms on the social networking site.
Facebook poised to make deep cuts in Google’s mobile territory
Published: January 29, 2015
Facebook, benefiting from its fourth-quarter rollout of Local Awareness Ads, is poised to make deep cuts into Google’s territory as advertisers continue to shift advertising spending to digital from traditional outlets and Facebook’s user base continues to climb.
Dolce Hotels rivals Hyatt with guest-centric SMS platform
Published: January 26, 2015
Dolce Hotels and Resorts is attempting to compete with other mobile-friendly hotel brands, such as Hyatt and Courtyard Marriott, as it rolls out an SMS messaging platform that sends guests welcome messages, check-in options and booking capabilities via their mobile devices.
TCPA compliance remains a headache for marketers
Published: January 22, 2015
By Marc S. Roth

While seemingly easy, developing an effective mobile strategy is not without peril. Companies that have attempted to do so without following the rules – which will never be mistaken for a model of clarity – can attest to the pain and costs that result from such efforts.

Mobile blurs line between data protection and privacy, say legal experts
Published: January 16, 2015
NEW YORK – Legal and privacy panelists at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference agreed that mobile is blurring the line between data protection and privacy, with concern growing about personal data that is not necessarily private and how it is collected or shared.
What social currency can do for – and to – the marketer’s brand
Published: January 5, 2015
By Linda Goldstein

Marketers are experimenting with ways to use social currency to build brands, enticing consumers to open their social networks instead of their wallets.

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