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Tag: ATT

Total Results: 725

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HomeClick clarifies customer journey with mobile, cross-device attribution
Published: July 19, 2016
Furniture and home décor online retailer HomeClick is experiencing higher desktop revenues following a commitment to mobile, highlighting the importance of cross-device attribution.
Verizon goes full throttle with mobile for go90 reality series
Published: July 1, 2016
Verizon is further disrupting traditional television programming by betting completely on mobile for its new competitive reality series, which will air on go90, be promoted by a mobile-only ad campaign and include calls-to-action via social and mobile platforms.
Airside Mobile buckles in beacon-enabled push notifications for airport travelers
Published: June 30, 2016
Travel application Airside Mobile is leveraging contextual- and location-based push notifications to drive direct downloads among Android users in several major airports and inform them of experiences in their vicinity.
Mobile marketing in review: Use it or lose it
Published: June 27, 2016
AT&T, American Express and Marriott are treating mobile as an opportunity to gain more data about customers – not just another marketing channel – so they can offer utility. Watch this video for the full analysis.
Which next-generation attribution strategies should marketers have on their radar?
Published: June 20, 2016
As mobile attribution continues to be a hotly contested subject, brands will need to place a higher focus on a new generation of smartphone advertisements that consume less bandwidth, reach for higher standards and showcase how consumer resistance to intrusive ads can be sidestepped.
Q&A: How Marriott’s real-time command center cultivates social engagement, geo-fencing
Published: June 16, 2016
The rollout of Marriott’s real-time command center, M Live, has enabled the hotel chain to further optimize its presence on mobile and discover the importance of connecting with consumers during their travels, a strategy that has yielded 82 percent engagement with the brand’s social accounts.
Tesco Mobile fuels mobile ad interaction with phone-bill discounts
Published: June 10, 2016
Tesco Mobile is incentivizing consumers to interact with branded advertisements on their mobile devices by reducing monthly phone bill fees in exchange for viewing exclusive offers, potentially ushering in a new business model for telecommunications companies.
Hyatt unlocks mobile-enabled amenities via in-room streaming
Published: May 25, 2016
The Hyatt Regency San Francisco is showering consumers with a wider array of mobile offerings by enabling guests to stream subscription-based content from their smartphones to in-room televisions, showcasing how hotel marketers can offer more entertainment options for personal devices.
Toms drives home the impact of its donations through VR
Published: May 9, 2016
Footwear manufacturer Toms is driving home the impact of its donation policy in which the brand gives away a pair of shoes for every pair purchased through a virtual reality push in partnership with AT&T that follows the effect of the charitable project.
Three-course meal of the back-to-school season
Published: May 4, 2016
By Matt Kates

As the school year drags into its final stretches, marketers already have their back-to-school campaigns in the works. Back to school ranks as the second-largest shopping season of the year, with spending continuing to rise over the last three years.

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