Tag: ATT

Total Results: 568

AT&T’s Boston Marathon app helps fans keep track of runners

Published: April 9, 2013

The Boston Athletic Association and AT&T have introduced the official Boston Marathon mobile application, giving fans a way to easily track the progress of their favorite runners.

Burton Snowboards enhances snowboarding experience via companion app

Published: April 9, 2013

Burton Snowboards has partnered with Nokia on a mobile application to engage snowboarders and skiers while they are on the slopes.

QR codes: The key to loyalty and payments?

Published: March 22, 2013

By Matthew Talbot

There has been discussion around Square’s round of funding and how there is a battle going on over control of the point-of-sale (POS)—and it is not only about payment.

Chevy Sonic garners 2.7pc click-through rate via mobile video ad campaign

Published: March 7, 2013

When Chevy recently extended a guerilla marketing campaign into mobile to reach young, hip consumers and drive awareness for its Sonic brand, the automaker saw engagement rates 20 percent higher than average.

California attorney general regulates mobile marketing privacy standards

Published: March 7, 2013

By Ken Kraetzer

Mobile marketers need to pay close attention to the directives on privacy protection issued by California Attorney General Kamala D. Harris.

Email marketers adopt responsive design to drive mobile results

Published: February 26, 2013

With mobile opens for email continuing to grow, savvy marketers are getting more sophisticated in their approach, adopting a mobile-first approach and other best practice to ensure their emails hit the mark.

Advertising law issues that marketers can expect this year

Published: February 15, 2013

By Marc Roth

What advertising law challenges from 2012 will role over to this year that will affect marketers and retailers? A lawyer specializing in advertising and marketing law takes an indepth look.

Mattel leverages iPad to extend play for Barbie via interactive digital mirror

Published: February 12, 2013

Mattel unveiled its 2013 lineup of new toys this week, with mobile playing a key role in extending successful franchises such as Barbie and Disney Princess via new interactive play opportunities.

The biggest mobile plays and fumbles during Super Bowl XLVII

Published: February 5, 2013

With a steep $4 million price tag for a coveted television spot this year, expectations were high for brands to weave mobile and social elements into campaigns to bring additional interaction to their campaigns. Although some brands such as Oreo successfully incorporated mobile, there were plenty of others that missed the mark.

Surviving the adolescence of mobile advertising

Published: January 31, 2013

By David Scatterday

Mobile advertising is at an adolescent stage in its development. Mature enough for its effectiveness to be incontrovertible, yet young enough that big practical kinks remain.