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Tag: ATT


Total Results: 708

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Facebook needs more precise targeting for next mobile revenue bump
Published: January 28, 2016
With mobile now accounting for 80 percent of Facebook’s growing advertising revenue, more precise targeting will be needed to maintain a strong user experience.
Foursquare exec: Application of digital tactics to physical world will scale in 2016
Published: January 25, 2016
NEW YORK – Foursquare’s new president said at Mobile Marketer’s Mobile FirstLook: Strategy 2016 that this year will see marketers scale up their use of mobile data to target consumers based on their activities in the physical world.
Mobile Minutes: Hyatt’s data breach; Facebook; Virtual reality; IOS 9.3
Published: January 15, 2016
Today in mobile marketing – Checking in at a hotel? Hackers may be too; In India, Mark Zuckerberg can’t give Internet access away; Virtual reality could become an $80B industry: Goldman; 7 new features coming to your iPhone and iPad with iOS 9.3.
Automakers rev up for mobile-driven features war
Published: January 13, 2016
While self-driving cars are garnering lots of headlines right now, the more immediate opportunity and challenge for automotive brands in 2016 will be developing must-have mobile features and software that can win over drivers.
Mobile Minutes: Twitter’s new character limit; Apple production cut expected; Ford, Amazon partnership; Mobile chatting
Published: January 6, 2016
Today in mobile marketing – Twitter considering 10,000-character limit for Tweets; Apple expected to cut iPhone 6S, 6S Plus production: Nikkei; Ford partners with Amazon to connect cars with homes; The future of mobile chatting: Commerce.
The biggest mobile marketing wins and losses of 2015
Published: December 18, 2015
Mobile marketing amassed an impressive list of wins in 2015, from $30 billion in ad spend to surpassing desktop in search queries and television in time spent, with the biggest loss a lack of marketing opportunities tied to technology advances.
Mobile Minutes: Facebook takes on Yelp; Gilt’s value slashed; Pinterest goes wide; Amazon’s victory
Published: December 16, 2015
Today in mobile marketing – Yelp drops on Facebook site to find professional services; In proposed sale to Saks Fifth Avenue owner, Gilt Groupe’s value is slashed; Pinterest to open up promoted pins to all US businesses; Amazon dodges bullet in Seattle union measure.
Striking the balance between content and ads in a mobile-first world
Published: December 14, 2015
By Matt Sussberg

Where mobile has created monetary struggles for traditional and digital publishers, social media platforms have conversely hit their stride.

Google reduces friction, enhances creativity with new streaming, HTML5 ads
Published: December 7, 2015
Mobile marketers can now let Web users stream application content before downloading and customize interstitials using HTML5 thanks to new ad units from Google that could help drive the quality and lifetime value of users.
Febreze uncaps mobile streaming's potential with star-filled holiday clip
Published: December 1, 2015
Procter & Gamble’s Febreze brand is leveraging the popularity of video streaming on smartphones by tapping former Glee co-stars Matthew Morrison and Jane Lynch to star in a holiday-themed YouTube spot that reinvents a classic holiday tune.
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