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Tag: ATT


Total Results: 77

   Displaying: 21 - 30

Cox Newspapers extends print properties to mobile
Published: June 17, 2008
Cox Newspapers has launched WAP sites for a few of its local print properties in an effort to use mobile as an additional source of revenue.
Carriers cite Burger King, 1-800-Flowers campaigns to make case for on-deck
Published: June 12, 2008
NEW YORK – Reps from Verizon Wireless and AT&T touted Burger King and 1-800-Flowers on-deck mobile efforts where the carriers played a key role in the campaigns’ engagement and response.


Mobile Web attracting all-day usage: Quattro Wireless
Published: June 9, 2008
Mobile Web site traffic in the Quattro Network as a percentage of corresponding online Web site traffic has grown 35 percent in the first quarter of this year from the fourth quarter of 2007.
Where the Apple iPhone stands after a year
Published: June 9, 2008
The hoopla over the new iPhone is a case study in how to generate anticipation and excitement over a product that accounts for only 1 percent penetration of embedded mobile phone users nationwide.
How will the Verizon-Alltel deal affect mobile marketing?
Published: June 6, 2008
Verizon Communications’ decision to buy wireless carrier Alltel for $28.1 billion has set many tongues wagging. Three industry analysts weigh in on the deal’s implications for the mobile ecosystem.
AT&T to sponsor Nashville Star show
Published: June 6, 2008
NBC’s “Nashville Star” fans will be able to text in their votes this season for the first time since the show’s creation.
Ad:tech takes mobile marketing pavilion to Miami
Published: May 16, 2008
The response to the mobile marketing pavilion at ad:tech San Francisco has convinced the nation’s leading interactive marketing show organizer to take that concept to Miami.
Apple iPhone usage of Wi-Fi grows: AdMob report
Published: May 15, 2008
Data from the AdMob Mobile Metrics Report shows that network ad impressions increased 1.6 percent in April compared with March, but requests were down 0.4 percent.
Case Western University bookstore uses mobile rebates for graduation sales
Published: May 14, 2008
Cleveland’s Case Western University’s bookstore is running a Barcode Bucks! mobile rebates effort to generate sales of diploma frames and sweatshirts just in time for graduation.
Quattro strikes deal with Skyhook Wireless for location-based ads
Published: May 2, 2008
Skyhook Wireless has upgraded its software developer kit to include location-based advertising from Quattro Wireless, a mobile site developer and ad network.
4INFO Text Message Advertising White Papers