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Total Results: 635

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Mobile real-world engagements still lacking despite beacons
Published: April 9, 2014
While beacons promise a significant improvement over first attempts at real-world brand engagements via mobile, there is still a long way to go in enabling seamless interactions.

Reaching college students on mobile requires innovation
Published: April 8, 2014
Attracting the attention of the hands-on, mobile student is a creative task many brands struggle to connect with.
Kik offers engaging outlets for connecting with teens
Published: March 26, 2014
Mobile messaging application Kik is showing a lot of potential for marketers that are trying to reach a younger demographic with creative, engaging material that goes beyond the banner ad.
Door closing on opportunity for mobile paid search bargains
Published: March 21, 2014
With the era of bargain pricing in mobile paid search nearing an end, marketers can expect a tougher time breaking through on smartphone screens unless they have big budgets or can enhance their strategies through contextual relevance, social and voice.

Move to native ads fuels full-length mobile video growth
Published: March 19, 2014
Once reserved for short clips, big brands including General Mills and Pepsi are betting on full-length mobile video as consumers increasingly become more comfortable watching content on their smartphones and tablets.
How the biggest news organizations tackle the mobile homepage
Published: March 17, 2014
The Wall Street Journal, The Washington Post, CNN, The New York Times and USA Today all take completely different approaches when it comes to developing a mobile homepage. Although the tactics and advertising options vary, the common thread among all of the publishers is that mobile deserves tailored, up-to-the minute news more than any other platform.
P&G, Coca-Cola eye bigger role as mobile video producers
Published: March 13, 2014
In a sign of mobile’s growing importance for video content consumption, Procter & Gamble and Coca-Cola are reportedly looking at building branded video streaming channels in India as an alternative to television ads.

How automakers marry display and video ads for mobile potency
Published: March 12, 2014
Automakers lead the pack when it comes to tapping mobile video for brand building by simultaneously incorporating display ads that drive lower-funnel actions such as lead generation.
Beacons put a dent in CPG brands' in-store strategies
Published: February 28, 2014
While consumer packaged goods brands continue to bet on mobile to connect more directly with consumers, new technologies such as beacons will not make it any easier for brands to reach in-store shoppers unless they partner with retailers.
How Amazon is clobbering Walmart in mobile paid search
Published: February 26, 2014
New data from AdGooroo shows that Amazon.com generated 82.6 million paid search impressions in mobile during January, compared to 6.6 million for Walmart.com, pointing to how bricks-and-mortar retailers remain hesitant to spend on mobile advertising.

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