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Tag: ATT


Total Results: 627

   Displaying: 21 - 30

Beacons put a dent in CPG brands' in-store strategies
Published: February 28, 2014
While consumer packaged goods brands continue to bet on mobile to connect more directly with consumers, new technologies such as beacons will not make it any easier for brands to reach in-store shoppers unless they partner with retailers.
How Amazon is clobbering Walmart in mobile paid search
Published: February 26, 2014
New data from AdGooroo shows that Amazon.com generated 82.6 million paid search impressions in mobile during January, compared to 6.6 million for Walmart.com, pointing to how bricks-and-mortar retailers remain hesitant to spend on mobile advertising.

Facebook, Google land blows against wireless carriers, undercutting their role
Published: February 21, 2014
It has been a bad week for wireless carriers, with moves by MasterCard and Visa likely to diminish their role in mobile payments while Facebook’s WhatsApp acquisition pushes carriers farther to the sidelines of mobile messaging.
How to craft a successful mobile-driven PLA search campaign
Published: February 13, 2014
As use of Google product listing ads skyrocketed this past holiday season, learning how to maximize this emerging search opportunity is becoming top of mind for retailers.
Marketers should beware of Mobile Attention Deficit Disorder
Published: February 12, 2014
By Eric Lazar

In the race to be first to market, is it a possibility that we are simply sprinting on a treadmill?

Super Bowl advertisers entertained, but failed to engage
Published: February 4, 2014
By Jeff Hasen

This was going to be the year of the meaningful mobile call-to-action extension of a television ad.

UCLA Bruins gives fans access to team via mobile
Published: February 3, 2014
The University of California, Los Angeles is helping get football fans closer to the team via a new desktop and mobile application called Bruin360°.
Battery life a growing issue as more activities go mobile
Published: January 30, 2014
As consumers and marketers move more activities over to mobile devices, battery life is becoming a bigger challenge and creating unwanted obstacles.
Optimized emails ineffective without pre, post engagements
Published: January 17, 2014
NEW YORK — Optimized emails alone will do little to engage and attract consumers to retail and mobile commerce spaces if they lack pre and post interactions with consumers, according to executives at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference.
Google's Nest deal pushes mobile as remote control for everyday life
Published: January 15, 2014
Google’s proposed acquisition of Nest Labs for $3.2 billion is reflective of how the definition of mobile is changing as operating systems originally built for smartphones and tablets increasingly integrate wearables, connected cars, smart appliances and other hardware into their services.
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