Tag: ATT

Total Results: 567

Marketers struggle with how to leverage mobile data: report

Published: January 16, 2013

Only 23 percent of marketers are currently accessing location-based data in mobile campaigns, according to a new report from Neolane and the Direct Marketing Association.

Making the most of a mobile video pre-roll

Published: January 11, 2013

Marketers are increasingly looking to mobile video to add engagement to campaigns. However, with a small window of time to leave a lasting impression, nailing the mobile pre-roll is a must.

Independence Blue Cross enhances customer service via mobile message board

Published: January 10, 2013

Health insurance company Independence Blue Cross has launched a new smartphone service to help members manage their health care via a private, personalized message board.

Hyatt makes it easy for guests stay in touch via new mobile postcard app

Published: December 27, 2012

Hyatt Hotels is giving guests a way to create and share digital as well as print postcards via a new mobile application called The Canvas Art of Living Postcard.

Coca-Cola’s Fanta focuses on mobile gaming for branded engagement

Published: December 24, 2012

Coca-Cola is going after mobile gamers with an application that lets users challenge their friends and family through levels of branded activities.

Coca-Cola leverages mobile game to raise funds for fight against AIDS

Published: December 20, 2012

Coca-Cola is teaming up with non-profit (RED) to support the fight against AIDS via a new mobile game challenging players to navigate through an endless runner and dodge obstacles.

Wireless carriers jump into mobile offers as consumers demand greater personalization

Published: December 7, 2012

The mobile deals space is evolving away from services such as Groupon and LivingSocial, which reach a broad swath of consumers, to targeted offerings designed to provide more personalization.

Hyperlocal ads are linchpin to holiday mobile search success

Published: November 30, 2012

Consumers are undoubtedly using their mobile devices more this holiday season to search. The trick for marketers though, is using the medium to drive repeat traffic.

Taylor Swift delivers 3D experience for fans via augmented reality

Published: November 14, 2012

The official Taylor Swift mobile application has been updated to include an augmented reality experience that is triggered when users interact with the singer’s new album, Red.

Mobile Web speeds up TV's second-screen adoption

Published: November 8, 2012

There is little doubt that brands and publishers are constantly looking to connect with mobile users through television. Although applications have traditionally been used to bridge both channels, marketers need to also eye second-screen mobile Web sites to reach a wide group of users.