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Tag: ATT

Total Results: 725

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Mobile Minutes: Mobile gaming revenue; Never-ending batteries; Nielsen vs. comScore; NYPD’s smartphone program
Published: April 25, 2016
Today in mobile marketing – Mobile-game revenue to surpass console and PC, study says; Scientists develop never-ending battery technology for PCs, smartphones and electric cars; Nielsen faces comScore as digital ratings wars heat up; NYPD response times faster thanks to smartphone program.
Beacons bring attribution within reach for brands and retailers
Published: April 6, 2016
By Matthew Davis

The solution that the mobile advertising industry historically focused on used the phone’s latitude and longitude coordinates. There are two big flaws with this approach.

Mobile marketing week in review: Travel soars on mobile Web
Published: March 14, 2016
It was a big week for exciting new mobile Web experiences in the travel sector last week, with new offerings from Hyatt, Hilton and Google all pointing to the important role that smartphones are playing in travel discovery and planning. Watch this video for the full analysis.
Hyatt unlocks branded social media hub to inspire undecided travelers
Published: March 8, 2016
Hyatt is showcasing guests’ photographs on a new social media site replete with experiential filters in a big bet on the power of user-generated content to drive discovery for travelers in search of their next destination.
Mobile Minutes: AT&T streams DirecTV; Mobvista buys NativeX; Knicks on Twitter; T-Mobile US sale
Published: March 2, 2016
Today in mobile marketing – AT&T to launch three DirecTV video streaming options; Asian mobile advertising giant Mobvista buys Sartell tech company NativeX; Knicks raise their game, on Twitter; Deutsche Telekom puts sale of T-Mobile US on ice: sources.
Marketers turn up volume on mobile’s potential for voice-driven engagement
Published: March 1, 2016
From podcasts to native ads, interest is growing in leveraging mobile’s audio capabilities as publishers, brands and radio services tune into more intimate, relevant and interactive experiences.
Tommy Hilfiger modernizes NYFW check-in with Apple Watch fast pass
Published: February 11, 2016
Tommy Hilfiger is streamlining the experience at its New York Fashion Week runway show, allowing tech-forward attendees to skip the line via an integration with Apple Watch that further melds mobile with fashion.
Facebook needs more precise targeting for next mobile revenue bump
Published: January 28, 2016
With mobile now accounting for 80 percent of Facebook’s growing advertising revenue, more precise targeting will be needed to maintain a strong user experience.
Foursquare exec: Application of digital tactics to physical world will scale in 2016
Published: January 25, 2016
NEW YORK – Foursquare’s new president said at Mobile Marketer’s Mobile FirstLook: Strategy 2016 that this year will see marketers scale up their use of mobile data to target consumers based on their activities in the physical world.
Mobile Minutes: Hyatt’s data breach; Facebook; Virtual reality; IOS 9.3
Published: January 15, 2016
Today in mobile marketing – Checking in at a hotel? Hackers may be too; In India, Mark Zuckerberg can’t give Internet access away; Virtual reality could become an $80B industry: Goldman; 7 new features coming to your iPhone and iPad with iOS 9.3.
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