Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: ATT

Total Results: 688

   Displaying: 31 - 40

Tackling mobile’s challenge: Cross-device mapping and attribution
Published: March 19, 2015
By Ben Plomion

Marketers have been stuck on desktop, unable to build a reliable bridge to mobile that would allow them to justify mobile spend during this period where the mobile conversion gap is real.

Facebook’s NYC beacon play could start marketing free-for-all
Published: February 11, 2015
Beacons’ growing acceptance could turn up the competition among the industry’s dominant players and redraw the mobile marketing landscape, fueled by Facebook’s recently announced plan to begin testing a beacon-supported service to deliver information about shops to nearby users in New York.
Facebook’s beacon play could accelerate seamless mobile moves
Published: February 2, 2015
Facebook’s plan to begin testing a beacon-supported service to deliver information about shops and landmarks to nearby users in New York could change the way marketers connect digital and physical realms on the social networking site.
Facebook poised to make deep cuts in Google’s mobile territory
Published: January 29, 2015
Facebook, benefiting from its fourth-quarter rollout of Local Awareness Ads, is poised to make deep cuts into Google’s territory as advertisers continue to shift advertising spending to digital from traditional outlets and Facebook’s user base continues to climb.
Dolce Hotels rivals Hyatt with guest-centric SMS platform
Published: January 26, 2015
Dolce Hotels and Resorts is attempting to compete with other mobile-friendly hotel brands, such as Hyatt and Courtyard Marriott, as it rolls out an SMS messaging platform that sends guests welcome messages, check-in options and booking capabilities via their mobile devices.
TCPA compliance remains a headache for marketers
Published: January 22, 2015
By Marc S. Roth

While seemingly easy, developing an effective mobile strategy is not without peril. Companies that have attempted to do so without following the rules – which will never be mistaken for a model of clarity – can attest to the pain and costs that result from such efforts.

Mobile blurs line between data protection and privacy, say legal experts
Published: January 16, 2015
NEW YORK – Legal and privacy panelists at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference agreed that mobile is blurring the line between data protection and privacy, with concern growing about personal data that is not necessarily private and how it is collected or shared.
What social currency can do for – and to – the marketer’s brand
Published: January 5, 2015
By Linda Goldstein

Marketers are experimenting with ways to use social currency to build brands, enticing consumers to open their social networks instead of their wallets.

Beacons will under-deliver – here’s why
Published: December 30, 2014
By Matt Ramerman

Location is a key to your 2015 marketing success. But beacons will take you down the wrong road.

Hyatt drives guest stays with free Wi-Fi in hotels worldwide
Published: December 24, 2014
Hyatt Hotels Corporation is enticing guests to visit its hotels by rolling out free Wi-Fi at each Hyatt hotel around the world, regardless of each customer’s booking method or loyalty program membership.
Please click here to  download now!