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Tag: ATT


Total Results: 723

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The biggest mobile marketing wins and losses of 2015
Published: December 18, 2015
Mobile marketing amassed an impressive list of wins in 2015, from $30 billion in ad spend to surpassing desktop in search queries and television in time spent, with the biggest loss a lack of marketing opportunities tied to technology advances.
Mobile Minutes: Facebook takes on Yelp; Gilt’s value slashed; Pinterest goes wide; Amazon’s victory
Published: December 16, 2015
Today in mobile marketing – Yelp drops on Facebook site to find professional services; In proposed sale to Saks Fifth Avenue owner, Gilt Groupe’s value is slashed; Pinterest to open up promoted pins to all US businesses; Amazon dodges bullet in Seattle union measure.
Striking the balance between content and ads in a mobile-first world
Published: December 14, 2015
By Matt Sussberg

Where mobile has created monetary struggles for traditional and digital publishers, social media platforms have conversely hit their stride.

Google reduces friction, enhances creativity with new streaming, HTML5 ads
Published: December 7, 2015
Mobile marketers can now let Web users stream application content before downloading and customize interstitials using HTML5 thanks to new ad units from Google that could help drive the quality and lifetime value of users.
Febreze uncaps mobile streaming's potential with star-filled holiday clip
Published: December 1, 2015
Procter & Gamble’s Febreze brand is leveraging the popularity of video streaming on smartphones by tapping former Glee co-stars Matthew Morrison and Jane Lynch to star in a holiday-themed YouTube spot that reinvents a classic holiday tune.
Eliminating ad tax deduction could hasten move to mobile advertising
Published: November 17, 2015
While a tax reform proposal that would eliminate advertising as a standard business expense deduction could thwart the economy – according to a new report from the Association of National Advertisers – it might also benefit the mobile marketing industry.
How brands are tapping Facebook Messenger to bolster customer service
Published: November 12, 2015
A growing number of brands are teaming up with Facebook Messenger after realizing its potential as a communication channel for offering customer service and building personal relationships with mobile users.
Hyatt boosts Snapchat presence with Comedy Central Discover channel ads
Published: November 11, 2015
Hyatt Regency’s Hyatt Gold Passport brand is teaming up with Comedy Central for new digitally driven content to augment the hotel chain's latest marketing campaign, which includes custom, humorous advertisements on the network’s Snapchat Discover channel.
How to reach the always-on, app-centric millennial audience
Published: October 26, 2015
By Jason Patton

I have a challenge for you – if you do not use Snapchat or WeChat, you and a friend sign up for one month and start communicating with each other solely over that platform. By doing this, you will quickly begin to understand the ways in which millennials receive and send messages.

Starbucks sweetens focus on social media through segmentation
Published: September 22, 2015
Starbucks, which put the focus on SMS for its seasonal promotions in the past, is making a big push on social media as it engages in a marketing blitz for the return of its Pumpkin Spice Latte that includes official accounts for the drink on Twitter, Instagram and Tumblr.
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