Tag: ATT

Total Results: 567

App developers face potential fines over lack of privacy policies

Published: November 2, 2012

In a sign of the growing scrutiny on mobile privacy issues, California attorney general Kamala Harris sent letters this week to dozens of application developers, giving them 30 days to conspicuously post a privacy policy or potentially face a fine of $2,500 per download.

4 tips to ease the transition to responsive Web design

Published: October 31, 2012

By Matt Fiore

As marketers mature, many look to add mobile sites and apps and Web apps to engage with customers. But keeping up with so many pieces of the digital pie can be time-consuming and expensive.

Barneys solidifies mobile efforts with new HTML5 site

Published: October 29, 2012

High-end retailer Barneys New York is solidifying its mobile savvy through a new responsive HTML5 site that offers consumers the same exclusive inventory that can be accessed on its Web site, as well as lets shoppers sort by gender, color, style and designer.

TailoredMail exec: Click-through rates up to 50pc higher for mobile-optimized emails

Published: October 23, 2012

While the number of mobile users opening emails is quickly growing, the click-through rates for mobile remain low, according to new data from TailoredMail.

Texas Dept. of Transportation enlists mobile to discourage drinking and driving

Published: October 18, 2012

The Texas Department of Transportation is leveraging text messaging and the mobile Web in a new campaign to deter college-age adults from driving under the influence of alcohol.

Wine Spectator drives subscriptions with wine ratings app

Published: October 11, 2012

Wine Spectator has launched an application to give wine connoisseurs access to reviews and content on their handsets.

Showtime Sports revamps digital offerings with HTML5 site

Published: October 1, 2012

Showtime Sports is rolling out a new mobile experience that lets fans catch up with their favorite sports, regardless of what device they are on.

Google tackles app discovery with new marketing tools

Published: September 13, 2012

Google is aiming to make it easier for marketers to promote applications via mobile advertising with a new round of tools, including bidding tools and ad formats.

Mattel pairs toy line with iPad app to boost engagement

Published: August 23, 2012

Mattel is banking on the iPad as a strong engagement tool for children with a new application that uses the built-in interactive elements of the device to let kids play with toys on a new level.

Corcoran Group exec: Mobile connects real estate agents with consumers through location, social

Published: August 20, 2012

BOSTON – A Corcoran Group executive at the eTail Boston Mobile Shopping Summit said that approximately 35 percent of traffic comes from mobile, showing the connection that local content and intent play for connecting real estate companies with consumers.