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Tag: ATT


Total Results: 629

   Displaying: 41 - 50

Augmented reality trumps QR codes for print-to-mobile engagement
Published: October 9, 2013
With the number of print-to-mobile activations growing for marketers, advancements in scale and engagement with image recognition is catching the eye of both publishers and advertisers.
Smartphone retail consumers have higher in-store expectations
Published: October 8, 2013
NEW YORK – What happens when 130 million consumers with smartphones in hand go shopping in retail stores this holiday season? What are smartphone consumer expectations regarding the in-store experience, sales staff product knowledge and available inventory?
Time Inc. doubles down on digital watermarks to mobilize print
Published: October 4, 2013
Time Inc.’s MyRecipes has launched a new cookbook that leverages digital watermarking to let consumers access a mobile version of recipes while grocery shopping.
Hotels.com exec: Mobile in-store experiences will be game-changer during holidays
Published: September 27, 2013
A Hotels.com executive said during a Mobile Marketer webinar yesterday that the way big box retailers are using mobile to enhance the in-store shopping experience will be a game-changer during the upcoming holiday season if retailers execute well.
Pinterest’s inherent commerce slant well suited to mobile advertising
Published: September 23, 2013
The news that Pinterest is testing an advertising play is sure to have Facebook and Twitter on pins and needles due to the upstart’s more innate orientation towards commerce.

JetBlue differentiates mobile ad efforts via voice recognition
Published: September 19, 2013
JetBlue is the first brand in the United States to test a new type of mobile ad that leverages voice to create a two-way conversation.
Samsung beats Apple in meeting users' multitasking needs
Published: September 5, 2013
As consumers increasingly use mobile applications and mobile Web sites for a variety of everyday activities, marketers are focusing on enabling users to multitask. Yet, Apple seems to be trailing Samsung in catering to this trend.
Heineken aces US Open sponsorship via time-sensitive mobile, social campaign
Published: September 4, 2013
Heineken is giving its US Open sponsorship a unique twist this year with a mobile and social component that leverages Instagram to dole out tickets.
IPad, Galaxy Tab rise in market share as Kindle Fire plummets: report
Published: August 27, 2013
Apple’s iPad rose to 70.1 percent of July 2013 market share, Samsung’s Galaxy Tab rose to 11.1 percent and Kindle Fire dropped to 10.1 percent, according to a report by Jumptap.
Everything a marketer needs to know about mobile search
Published: August 26, 2013
By Matthew Capala

Mastering mobile search can seem like a daunting challenge at times, even for brands with the most established online presence. This is especially the case when mobile is a large part of your customer’s digital lifestyle.

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