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Tag: ATT

Total Results: 632

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Premium SMS flameout opens door to improved opt-in rates
Published: November 25, 2013
With AT&T, Sprint, T-Mobile and Verizon all dropping most premium SMS billing, this could open the door to higher opt-in rates for mobile programs and the loosening of regulation around these programs.

Mobile ad vendors in a tight spot as industry matures
Published: November 19, 2013
Several trends are putting increasing financial pressure on mobile advertising vendors, resulting in layoffs, bankruptcies and consolidation.

Mobile inspires new retail store designs that go beyond the Apple Store
Published: November 5, 2013
Mobileís influence on the in-store experience extends beyond iPad point-of-sale systems and shopping applications, with retailers completely rethinking store design and merchandising to better meet the needs of the smartphone-equipped customer.

Augmented reality trumps QR codes for print-to-mobile engagement
Published: October 9, 2013
With the number of print-to-mobile activations growing for marketers, advancements in scale and engagement with image recognition is catching the eye of both publishers and advertisers.
Smartphone retail consumers have higher in-store expectations
Published: October 8, 2013
NEW YORK Ė What happens when 130 million consumers with smartphones in hand go shopping in retail stores this holiday season? What are smartphone consumer expectations regarding the in-store experience, sales staff product knowledge and available inventory?
Time Inc. doubles down on digital watermarks to mobilize print
Published: October 4, 2013
Time Inc.ís MyRecipes has launched a new cookbook that leverages digital watermarking to let consumers access a mobile version of recipes while grocery shopping.
Hotels.com exec: Mobile in-store experiences will be game-changer during holidays
Published: September 27, 2013
A Hotels.com executive said during a Mobile Marketer webinar yesterday that the way big box retailers are using mobile to enhance the in-store shopping experience will be a game-changer during the upcoming holiday season if retailers execute well.
Pinterestís inherent commerce slant well suited to mobile advertising
Published: September 23, 2013
The news that Pinterest is testing an advertising play is sure to have Facebook and Twitter on pins and needles due to the upstartís more innate orientation towards commerce.

JetBlue differentiates mobile ad efforts via voice recognition
Published: September 19, 2013
JetBlue is the first brand in the United States to test a new type of mobile ad that leverages voice to create a two-way conversation.
Samsung beats Apple in meeting users' multitasking needs
Published: September 5, 2013
As consumers increasingly use mobile applications and mobile Web sites for a variety of everyday activities, marketers are focusing on enabling users to multitask. Yet, Apple seems to be trailing Samsung in catering to this trend.
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