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Tag: ATT


Total Results: 663

   Displaying: 41 - 50

NHL’s average app session length spikes 36pc with push notifications
Published: May 7, 2014
NEW YORK – A National Hockey League executive at the 2014 MMA Forum discussed how the sports organization leverages push notifications in driving engagement for its mobile applications.
Twitter needs better targeting for continued mobile ad growth
Published: April 30, 2014
While investors continue to question Twitter’s potential as new users do not sign up quickly enough, healthy gains on the advertising front point to continued support from brands.
Mobile Minutes: mobile apps, IBM, Samsung, AT&T
Published: April 30, 2014
Today in mobile marketing - Mobile apps could hit $70B in revenues by 2017; IBM drinks the Kool-Aid, launches an enterprise app store; Samsung lost smartphone market share for first time in 4 years; AT&T to launch in-flight Wi-Fi
Has Google Grid View killed the subject line?
Published: April 24, 2014
By Matt Keiser

Google has made possible something that email marketers everywhere have only dared dream of: optimizing to the open-in-real-time using machine learning.

Coca-Cola shows how to make anything - even a building - into a shareable touch point
Published: April 22, 2014
A recent Coca-Cola campaign exemplifies how mobile is redefining outdoor advertising by putting actual rainbows over a city building and billboards to build positive brand perception via the many consumers taking photos with their mobile phones and sharing them on social media.

Tribeca Film Festival loads up on iBeacons for event information
Published: April 22, 2014
New York’s Tribeca Film Festival is placing beacons around venues and in high-traffic areas of the city to keep film festival attendees up to date on event happenings this year.
Why beer brands pour on mobile video for narrative storytelling
Published: April 21, 2014
Big beer brands including Anheuser-Busch, Heineken and MillerCoors are setting the bar in terms of verticals leveraging mobile video with unique campaigns that go beyond cramming television creative onto smartphones and tablets.
How Heineken, Sephora tap mobile for more targeted sponsorship activations
Published: April 10, 2014
Big brands including Heineken and Sephora are leveraging event sponsorships with mobile and digital to test new and emerging platforms.
Mobile real-world engagements still lacking despite beacons
Published: April 9, 2014
While beacons promise a significant improvement over first attempts at real-world brand engagements via mobile, there is still a long way to go in enabling seamless interactions.

Reaching college students on mobile requires innovation
Published: April 8, 2014
Attracting the attention of the hands-on, mobile student is a creative task many brands struggle to connect with.
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