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Tag: ATT

Total Results: 662

   Displaying: 61 - 70

Super Bowl advertisers entertained, but failed to engage
Published: February 4, 2014
By Jeff Hasen

This was going to be the year of the meaningful mobile call-to-action extension of a television ad.

UCLA Bruins gives fans access to team via mobile
Published: February 3, 2014
The University of California, Los Angeles is helping get football fans closer to the team via a new desktop and mobile application called Bruin360°.
Battery life a growing issue as more activities go mobile
Published: January 30, 2014
As consumers and marketers move more activities over to mobile devices, battery life is becoming a bigger challenge and creating unwanted obstacles.
Optimized emails ineffective without pre, post engagements
Published: January 17, 2014
NEW YORK — Optimized emails alone will do little to engage and attract consumers to retail and mobile commerce spaces if they lack pre and post interactions with consumers, according to executives at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference.
Google's Nest deal pushes mobile as remote control for everyday life
Published: January 15, 2014
Google’s proposed acquisition of Nest Labs for $3.2 billion is reflective of how the definition of mobile is changing as operating systems originally built for smartphones and tablets increasingly integrate wearables, connected cars, smart appliances and other hardware into their services.
GE strives to match desktop interactivity on mobile
Published: January 6, 2014
While General Electric's latest sweepstakes is running across both desktop and mobile, the experience for the latter is not as strong, a discrepancy the company hopes to address in future campaigns.
Google's mobile search might threatened by Facebook, Twitter
Published: January 3, 2014
While Google is the leader in mobile search, it is still figuring out how to monetize on the channel even as Facebook and Twitter increasingly infringe on its territory.
Mobile's influence impacts lingual advances
Published: January 2, 2014
Mobile is rapidly changing the ways that consumers communicate with each other and the words that they select to convey meaning.
CPG, auto mobile ads drive highest interaction rates: report
Published: December 18, 2013
Consumer packaged good brands and automakers are averaging some of the highest click-through and engagement rates in the industry by focusing on engagement rather than conversions, according to a new report from DG Mediamind.
Facebook fires up private messaging on Instagram to regain steam
Published: December 13, 2013
With Facebook’s Messenger application reportedly losing some steam, the social media giant is betting on Instagram to take its messaging service to the next level and draw in users.