Tag: ATT

Total Results: 567

Will iPhone take a hit now that Verizon is supporting Windows Phone?

Published: April 23, 2012

With wireless carriers not making as much money from smartphones as they would like, Verizon Wireless is putting its support behind Windows Phone in hopes of spurring on greater competition with iPhone and Android.

MLB At Bat app averages 800,000 live streams per day

Published: April 18, 2012

Major League Baseball’s MLB.com At Bat 12 application is delivering an average of more than 800,000 live streams per day, approximately double of last year’s daily average.

Back to basics: Lessons learned from the mobile Web

Published: April 17, 2012

By Matt Whitaker

By moving many of our daily activities and processes to mobile platforms, we are teaching marketers and their developers and designers how we want an interface to work.

AT&T, Verizon team up with FCC to address stolen mobile phones

Published: April 11, 2012

To address the growing number of mobile phones that are being stolen and quickly resold, several wireless carriers, including AT&T and Verizon, have committed to building a database that will enable them to quickly disable a phone after it has been stolen.

Grey Goose jumps into mobile with a new site optimized for phones and tablets

Published: April 6, 2012

Mobile plays a critical role in vodka brand Grey Goose’s new Web experience as the brand looks to engage with consumers wherever they are.

Is creative in mobile marketing an art or a science?

Published: April 4, 2012

Mobile provides unprecedented capabilities to harness the science of marketing to build, execute and test targeted messaging strategies. But while data is key to effective mobile marketing, without eye-catching creative a campaign may still fail to grab a user’s attention.

Are marketers putting big money behind mobile search?

Published: April 2, 2012

While consumers are increasingly conducting searches via their mobile devices, the budgets allocated for mobile search have often not kept pace.

Mobile to account for 25pc of paid-search clicks on Google by December: Marin

Published: March 27, 2012

Mobile search grew significantly in 2011, with Google’s share of clicks from mobile devices increasing by 132 percent between January and December of last year, according to a new report from Marin Software.

Google’s mobile search business becomes focus of FTC antitrust investigation

Published: March 15, 2012

Google’s influence in the quickly growing mobile search industry is reportedly a new focus of the Federal Trade Commission’s ongoing antitrust investigation into the company.

How brands should mine an SMS database

Published: March 15, 2012

Although SMS is the mobile channel with the greatest reach, it can be a challenge for brands and marketers to find ways to personalize and tailor programs.