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Tag: ATT


Total Results: 645

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Pinterest’s inherent commerce slant well suited to mobile advertising
Published: September 23, 2013
The news that Pinterest is testing an advertising play is sure to have Facebook and Twitter on pins and needles due to the upstart’s more innate orientation towards commerce.

JetBlue differentiates mobile ad efforts via voice recognition
Published: September 19, 2013
JetBlue is the first brand in the United States to test a new type of mobile ad that leverages voice to create a two-way conversation.
Samsung beats Apple in meeting users' multitasking needs
Published: September 5, 2013
As consumers increasingly use mobile applications and mobile Web sites for a variety of everyday activities, marketers are focusing on enabling users to multitask. Yet, Apple seems to be trailing Samsung in catering to this trend.
Heineken aces US Open sponsorship via time-sensitive mobile, social campaign
Published: September 4, 2013
Heineken is giving its US Open sponsorship a unique twist this year with a mobile and social component that leverages Instagram to dole out tickets.
IPad, Galaxy Tab rise in market share as Kindle Fire plummets: report
Published: August 27, 2013
Apple’s iPad rose to 70.1 percent of July 2013 market share, Samsung’s Galaxy Tab rose to 11.1 percent and Kindle Fire dropped to 10.1 percent, according to a report by Jumptap.
Everything a marketer needs to know about mobile search
Published: August 26, 2013
By Matthew Capala

Mastering mobile search can seem like a daunting challenge at times, even for brands with the most established online presence. This is especially the case when mobile is a large part of your customer’s digital lifestyle.

Mobile is the great unifier as cross-device advertising takes off
Published: August 22, 2013
Marketers are increasingly eying cross-device campaigns, with mobile acting as the glue that connects the various elements together to ensure a seamless user experience. However, challenges still exist such as mobile tracking and how to tailor content for each platform.

Webinar on Sept. 26: 5 last-minute tips for effective 2013 holiday mobile marketing
Published: August 20, 2013
Register for this free webinar Thursday, Sept. 26 at 2–3 p.m. ET on 5 last-minute tips for effective 2013 holiday mobile marketing. Hear experts from Hotels.com, Forrester Research, Millward Brown Digital, Ignited and Kontagent offer strategic marketing advice.
Ocean Spray mobile ads drive strong engagement with health-minded consumers
Published: August 5, 2013
A recent rich media mobile advertising campaign from Ocean Spray drove awareness for the brand’s diet juice drink line with an ad unit expansion rate of 15.65 percent.

Local ABC, CBS affiliates push content to mobile apps in real-time
Published: July 30, 2013
Broadcast Interactive Media is working with hundreds of local TV stations, such as CBS 58, ABC 57 and Trinidad Express, to provide a new mobile platform for TV viewers.

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