Tag: ATT

Total Results: 567

How to successfully navigate the world of app creation

Published: March 14, 2012

By Matt Lehman

Building a successful app is no easy task. In a mobile-oriented world, marketers need to anticipate what consumers want before they are even aware of their needs.

USA Today revamps iPhone, iPod touch apps for quick news access

Published: March 6, 2012

Gannett Co. Inc.’s USA Today is launching a new iPhone and iPod touch application that lets readers access the publisher’s content no matter where they are.

AT&T’s missteps point to carriers’ challenge meeting growing mobile data use

Published: March 5, 2012

Following thousands of complaints from customers, AT&T said it will revise its data throttling policy and only slow down service for unlimited data subscribers when they reach 3GB of usage within a billing cycle.

Why carriers have a love-hate relationship with the iPhone

Published: March 2, 2012

While consumers love the iPhone, wireless carriers have a more ambivalent relationship with the device because of the handset's high cost and need to subsidize the cost for subscribers.

Google, Apple try to shift focus to app developers in ongoing privacy debate

Published: February 28, 2012

Mobile app developers have been put on notice by the state of California and a handful of mobile platforms that they need to be more forthcoming about the data they are collecting from users.

Are Barnes & Noble, RIM wasting their time in the tablet space?

Published: February 22, 2012

With Apple's iPad and several Android-powered tablets picking up steam, is there a point for RIM and Barnes & Noble – both of which failed with their initial tablet strategies – to take another stab at gaining market share in the tablet space?

How Siri’s voice-activated mobile search may affect overall search

Published: February 15, 2012

By Matt Grebow

Not only does voice-activated search unencumber users from crowded screens, but it disintermediates information from the process of retrieving it, thus providing better search results.

Lemon reduces cost of loyal user acquisition by 50pc via app promo

Published: February 13, 2012

Financial management application Lemon recently used mobile ads and promotions that led to more than a 50 percent decrease in the cost of acquiring a loyal user.

Mattel encourages school spirit via Monster High mobile site

Published: February 1, 2012

Toy giant Mattel has rolled out a mobile site for its Monster High brand that features 3D graphics and entices users to show off their school spirit.

Will AT&T's new pricing confuse consumers?

Published: January 21, 2012

New AT&T data plans went into effect yesterday and cost $5 more than old plans, but also allowing for more data usage. However, how will consumers react to the increased data charge?