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Tag: ATT

Total Results: 723

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TCPA compliance remains a headache for marketers
Published: January 22, 2015
By Marc S. Roth

While seemingly easy, developing an effective mobile strategy is not without peril. Companies that have attempted to do so without following the rules – which will never be mistaken for a model of clarity – can attest to the pain and costs that result from such efforts.

Mobile blurs line between data protection and privacy, say legal experts
Published: January 16, 2015
NEW YORK – Legal and privacy panelists at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference agreed that mobile is blurring the line between data protection and privacy, with concern growing about personal data that is not necessarily private and how it is collected or shared.
What social currency can do for – and to – the marketer’s brand
Published: January 5, 2015
By Linda Goldstein

Marketers are experimenting with ways to use social currency to build brands, enticing consumers to open their social networks instead of their wallets.

Beacons will under-deliver – here’s why
Published: December 30, 2014
By Matt Ramerman

Location is a key to your 2015 marketing success. But beacons will take you down the wrong road.

Hyatt drives guest stays with free Wi-Fi in hotels worldwide
Published: December 24, 2014
Hyatt Hotels Corporation is enticing guests to visit its hotels by rolling out free Wi-Fi at each Hyatt hotel around the world, regardless of each customer’s booking method or loyalty program membership.
Hyatt Regency Bellevue ups guest communication with SMS strategy
Published: December 19, 2014
Seattle’s Hyatt Regency Bellevue hotel is attempting to raise communication efforts between staff and guests by leveraging a two-way SMS cloud-based solution that is also set to save the hotel thousands of dollars each year.
Porch app builds bond between homeowners, professionals
Published: December 15, 2014
Porch’s new app that lets homeowners connect with professionals and a pilot program that lets pros accept small job requests reflects its effort to capitalize on consumer demand for quick service accelerated by the mobile mind shift.
State Farm taps object recognition with CarCapture app
Published: December 12, 2014
State Farm is leveraging object recognition technology and partnering with Edmunds.com to launch the CarCapture mobile application that allows users to snap a photo of the back of a car and instantly receive detailed information.
The New York Times leverages iPhone’s features in real estate app update
Published: November 20, 2014
The New York Times launched an updated version of its real estate mobile application that leverages the features of the iPhone to reach an already considerable mobile audience for real estate content.
Web site redesigns suggest mobile coming-of-age in traditional publishing
Published: November 17, 2014
A recent slew of responsive news Web site launches show how traditional publishers are beginning to see mobile as a tool with unique storytelling and engagement potential and moving away from a view of the technology as a novelty or extension of their operations.
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