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Tag: ATT


Total Results: 620

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The biggest mobile plays and fumbles during Super Bowl XLVII
Published: February 5, 2013
With a steep $4 million price tag for a coveted television spot this year, expectations were high for brands to weave mobile and social elements into campaigns to bring additional interaction to their campaigns. Although some brands such as Oreo successfully incorporated mobile, there were plenty of others that missed the mark.
Surviving the adolescence of mobile advertising
Published: January 31, 2013
By David Scatterday

Mobile advertising is at an adolescent stage in its development. Mature enough for its effectiveness to be incontrovertible, yet young enough that big practical kinks remain.

Facebook pits itself against Google in search
Published: January 16, 2013
Facebook wants to harness the power of its large customer base to delve into the search category. While mobile is not immediately on the agenda, the move points to the social network’s growing aspirations to become a digital marketing powerhouse that can take on the likes of Google.

Marketers struggle with how to leverage mobile data: report
Published: January 16, 2013
Only 23 percent of marketers are currently accessing location-based data in mobile campaigns, according to a new report from Neolane and the Direct Marketing Association.
Making the most of a mobile video pre-roll
Published: January 11, 2013
Marketers are increasingly looking to mobile video to add engagement to campaigns. However, with a small window of time to leave a lasting impression, nailing the mobile pre-roll is a must.
Independence Blue Cross enhances customer service via mobile message board
Published: January 10, 2013
Health insurance company Independence Blue Cross has launched a new smartphone service to help members manage their health care via a private, personalized message board.

Hyatt makes it easy for guests stay in touch via new mobile postcard app
Published: December 27, 2012
Hyatt Hotels is giving guests a way to create and share digital as well as print postcards via a new mobile application called The Canvas Art of Living Postcard.
Coca-Cola’s Fanta focuses on mobile gaming for branded engagement
Published: December 24, 2012
Coca-Cola is going after mobile gamers with an application that lets users challenge their friends and family through levels of branded activities.
Coca-Cola leverages mobile game to raise funds for fight against AIDS
Published: December 20, 2012
Coca-Cola is teaming up with non-profit (RED) to support the fight against AIDS via a new mobile game challenging players to navigate through an endless runner and dodge obstacles.

Wireless carriers jump into mobile offers as consumers demand greater personalization
Published: December 7, 2012
The mobile deals space is evolving away from services such as Groupon and LivingSocial, which reach a broad swath of consumers, to targeted offerings designed to provide more personalization.
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