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Tag: ATT


Total Results: 632

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Advertising law issues that marketers can expect this year
Published: February 15, 2013
By Marc Roth

What advertising law challenges from 2012 will role over to this year that will affect marketers and retailers? A lawyer specializing in advertising and marketing law takes an indepth look.

Mattel leverages iPad to extend play for Barbie via interactive digital mirror
Published: February 12, 2013
Mattel unveiled its 2013 lineup of new toys this week, with mobile playing a key role in extending successful franchises such as Barbie and Disney Princess via new interactive play opportunities.

The biggest mobile plays and fumbles during Super Bowl XLVII
Published: February 5, 2013
With a steep $4 million price tag for a coveted television spot this year, expectations were high for brands to weave mobile and social elements into campaigns to bring additional interaction to their campaigns. Although some brands such as Oreo successfully incorporated mobile, there were plenty of others that missed the mark.
Surviving the adolescence of mobile advertising
Published: January 31, 2013
By David Scatterday

Mobile advertising is at an adolescent stage in its development. Mature enough for its effectiveness to be incontrovertible, yet young enough that big practical kinks remain.

Facebook pits itself against Google in search
Published: January 16, 2013
Facebook wants to harness the power of its large customer base to delve into the search category. While mobile is not immediately on the agenda, the move points to the social network’s growing aspirations to become a digital marketing powerhouse that can take on the likes of Google.

Marketers struggle with how to leverage mobile data: report
Published: January 16, 2013
Only 23 percent of marketers are currently accessing location-based data in mobile campaigns, according to a new report from Neolane and the Direct Marketing Association.
Making the most of a mobile video pre-roll
Published: January 11, 2013
Marketers are increasingly looking to mobile video to add engagement to campaigns. However, with a small window of time to leave a lasting impression, nailing the mobile pre-roll is a must.
Independence Blue Cross enhances customer service via mobile message board
Published: January 10, 2013
Health insurance company Independence Blue Cross has launched a new smartphone service to help members manage their health care via a private, personalized message board.

Hyatt makes it easy for guests stay in touch via new mobile postcard app
Published: December 27, 2012
Hyatt Hotels is giving guests a way to create and share digital as well as print postcards via a new mobile application called The Canvas Art of Living Postcard.
Coca-Cola’s Fanta focuses on mobile gaming for branded engagement
Published: December 24, 2012
Coca-Cola is going after mobile gamers with an application that lets users challenge their friends and family through levels of branded activities.
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