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Tag: ATT


Total Results: 616

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4 tips to ease the transition to responsive Web design
Published: October 31, 2012
By Matt Fiore

As marketers mature, many look to add mobile sites and apps and Web apps to engage with customers. But keeping up with so many pieces of the digital pie can be time-consuming and expensive.

Barneys solidifies mobile efforts with new HTML5 site
Published: October 29, 2012
High-end retailer Barneys New York is solidifying its mobile savvy through a new responsive HTML5 site that offers consumers the same exclusive inventory that can be accessed on its Web site, as well as lets shoppers sort by gender, color, style and designer.
TailoredMail exec: Click-through rates up to 50pc higher for mobile-optimized emails
Published: October 23, 2012
While the number of mobile users opening emails is quickly growing, the click-through rates for mobile remain low, according to new data from TailoredMail.

Texas Dept. of Transportation enlists mobile to discourage drinking and driving
Published: October 18, 2012
The Texas Department of Transportation is leveraging text messaging and the mobile Web in a new campaign to deter college-age adults from driving under the influence of alcohol.

Wine Spectator drives subscriptions with wine ratings app
Published: October 11, 2012
Wine Spectator has launched an application to give wine connoisseurs access to reviews and content on their handsets.
Showtime Sports revamps digital offerings with HTML5 site
Published: October 1, 2012
Showtime Sports is rolling out a new mobile experience that lets fans catch up with their favorite sports, regardless of what device they are on.
Google tackles app discovery with new marketing tools
Published: September 13, 2012
Google is aiming to make it easier for marketers to promote applications via mobile advertising with a new round of tools, including bidding tools and ad formats.
Mattel pairs toy line with iPad app to boost engagement
Published: August 23, 2012
Mattel is banking on the iPad as a strong engagement tool for children with a new application that uses the built-in interactive elements of the device to let kids play with toys on a new level.
Corcoran Group exec: Mobile connects real estate agents with consumers through location, social
Published: August 20, 2012
BOSTON – A Corcoran Group executive at the eTail Boston Mobile Shopping Summit said that approximately 35 percent of traffic comes from mobile, showing the connection that local content and intent play for connecting real estate companies with consumers.
Google and Apple go head-to-head over voice search
Published: August 10, 2012
Google is bringing its recently upgraded voice search features to iPhone and iPad devices as it tries to solidify its growing mobile search business and ensure future ad revenues.
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