Tag: AX

Total Results: 106

Why Google, Facebook won’t be able to repeat Apple’s iPhone success

Published: April 26, 2012

Smartphones can be an immensely profitable business – just look at Apple, which nearly doubled its profit in its second quarter based on strong iPhone sales. Wanting their own piece of the action, Google and Facebook are ramping up their smartphone strategies but could face challenges replicating Apple’s success.

10 hard-won lessons from 2011 to use in 2012

Published: February 22, 2012

By Lara Mehanna

A lot of 2012 predictions are great, and they help guide strategy. But if you are in the trenches, trying to execute against your customer’s key performance indicators, well, strategy-schmatejy.

What will a 7-inch Apple tablet mean for other OEMs?

Published: February 15, 2012

With rumors continuing around an upcoming 7-inch tablet from Apple and Samsung introducing a new 7-inch tablet on Android’s Ice Cream Sandwich operating system, this segment of the tablet category continues to heat up.

Apple cries “foul” over voice-activated search on Galaxy Nexus

Published: February 14, 2012

Apple continues to go after Samsung on the legal front and is now alleging that the South Korean handset manufacturer violated four patents in its new Galaxy Nexus, the first smartphone using Android’s Ice Cream Sandwich operating system.

Top 5 reasons for mobile ad security

Published: February 13, 2012

By Jonathan Treiber

Marketers have often referred to the mobile device as both highly personal and highly social. This is true, depending on context.

Uptick in mobile ads gives rise to exchange-traded media: panel

Published: February 10, 2012

NEW YORK – As mobile rich media placement grows, so does the volume of data, giving rise to mobile ad exchanges that offer a real-time bidding environment.

Jack in the Box taps mobile Web for deepest digital campaign yet

Published: February 8, 2012

Fast-food restaurant chain Jack in the Box has rolled out a round of digital marketing initiatives, including a mobile-optimized Web site, as part of a campaign aimed to catapult the company into the digital space.

Kindle Fire grabs share of user sessions away from Galaxy Tab

Published: January 31, 2012

The success of the Amazon’s Kindle Fire tablet is giving Samsung a run for its money when it comes to how frequently users engage with the devices, according to new data from Flurry Analytics.

Apple in arms race with Samsung

Published: January 30, 2012

While new data shows that the smartphone market is continuing to grow, it also points to increased competition between Apple and Samsung for the top spot.

SMS case study - Baxter Avenue Morgue

Published: December 28, 2011

See how Baxter Avenue Morgue used SMS to build its mobile database.