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Tag: Aapo Markkanen


Total Results: 12

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Apple falls behind in innovating app distribution, discovery: report
Published: January 4, 2013
In an assessment of leading application distributors, Apple came out on top for its effective approach to monetization, large market share, large inventory and strict quality control. However, in terms of innovation, especially as it relates to app discovery, Microsoft bests Apple.

Does Windows 8 have a leg-up on app discoverability?
Published: November 12, 2012
Microsoft has ambitious goals for its Windows 8 operating system, including making it one of the big players in the mobile space, and the company is taking big strides to achieve that with a recent overhaul of its app store, which intends to improve application discoverability.
How a music streaming service from Apple will affect the mobile industry
Published: September 11, 2012
With streaming music a quickly growing activity for mobile users, the news that Apple is interested in creating its own music streaming service a la Pandora and Spotify could have significant implications for these players as well Android, which presumably will not have access to the service.
Google knuckles down on developer policies to clean up app store
Published: August 13, 2012
Google has updated the developer policies for its apps store that are aimed at making content and advertising less spammy and will give users greater transparency around what to expect from applications.
Can Spotify dethrone Pandora in mobile?
Published: May 1, 2012
Spotify recently revealed several new additions to its service that put the company closer to a direct competition with Pandora. However, with mobile access only available to subscription-based users and a somewhat unclear advertising model, how can marketers take advantage of Spotify?
Are brands missing the mark with Pinterest on mobile?
Published: February 23, 2012
Pinterest is quickly becoming a social media star for brands and retailers to showcase and share their products with a reported tenfold increase in traffic over the past six months. And although there are mobile opportunities for brands and retailers with regards to Pinterest, it seems as though many are not leveraging them.
Can Sony be a prime player in mobile music?
Published: January 24, 2012
Tech giant Sony has announced that it will roll out its Music Unlimited service to Apple devices in 2012, proving that it wants a piece of the mobile music pie. But with the swarm of music streaming services already on the market, can Sony compete with the big dogs?

Mobile video anticipated to reach 390M consumers by 2016: study
Published: January 10, 2012
Mobile video is on the rise and is expected to be accessible to 390 million consumers by 2016, according to a study from ABI Research.
Number of free apps grows at expense of paid apps: study
Published: December 28, 2011
With an average of 88 percent of the top-ranked 250 iOS applications now free to download, ABI Research predicts it is possible all relevant iOS apps in certain categories will be free in a year.

Facebook faces difficulties monetizing mobile
Published: September 27, 2011
The relatively small role played by mobile at the recent Facebook developer conference points to the company’s difficulties in figuring out how to monetize mobile.
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