Tag: Aberdeen Group

Total Results: 4

Is mobile making customers more loyal?: Published: October 27, 2011; While implementation of mobile loyalty programs is still low in some industries, initial results show that these initiatives are delivering improved customer satisfaction and profitability.
Coke, Best Buy leveraging mobile to yield high customer retention: Study: Published: September 18, 2009; A new study released by Aberdeen Group found companies such as Coca-Cola and Best Buy are successfully integrating mobile marketing into their overall marketing strategy.
Coca-Cola�s SMS opt-ins increasing 5-10 percent monthly: Study: Published: September 14, 2009; Since Coca-Cola Co. launched My Coke Rewards three years ago, the mobile program has emerged as one of the most popular consumer packaged goods offerings in mobile marketing.
Air2Web launches AirCare SMS customer care program: Published: January 22, 2009; Mobile messaging company Air2Web Inc. has launched AirCare, a new customer care program that uses text messaging as a tool for customer service and support.