Tag: Acuity Mobile

Total Results: 17

Navteq acquires Acuity Mobile to expand location-based mobile ads

Published: September 16, 2009

Navteq, a global provider of digital map traffic and location data, has acquired Acuity Mobile to expand its location-based advertising platform.

Harris Connect targets alumni associations with new mobile platform

Published: July 7, 2009

Harris Connect has tapped Acuity Mobile for a mobile communication platform that will be available to alumni associations worldwide.

Mobile and CRM are no longer separate: POV

Published: July 1, 2009

CRM and database building initiatives within the mobile space can and will be a complete disappointment if one basic factor is not acted on: user-specific data.

Apparel retailer Urban Outfitters goes from SMS to mobile commerce

Published: June 29, 2009

Apparel and accessories retailer Urban Outfitters stepped up its engagement with mobile from running a text message program to now allowing consumers to shop and buy on mobile.

Mobile good for loyalty programs: Mobile Marketer/DMA panel

Published: April 29, 2009

NEW YORK - Mobile is an excellent channel to use as a CRM tool, according to panelists at "Mobile Marketing for Agencies and Media Buyers," an event sponsored by Mobile Marketer and the DMA.

Senate introduces legislation to block unsolicited SMS

Published: April 8, 2009

After two U.S. Senators introduced a bill to crack down on unsolicited text messages, one has to wonder, what effects could that have on the mobile marketing ecosystem as a whole?

CTM Media launches mobile programs for NYC tourism Industry

Published: March 24, 2009

CTM Media Group has released its City-In-The-Pocket mobile marketing programs powered by Acuity Mobile's eMAP mobile marketing platform.

Maryland Lottery launches mobile marketing program

Published: March 17, 2009

The Maryland Lottery added yet another channel to its arsenal with the launch of a mobile marketing program that could drive more ticket sales from consumers within the state and outside as well.

Acxiom adds Mobile Messenger functionality for coupon, SMS triggers

Published: March 17, 2009

Interactive marketing services giant Acxiom Corp. has formally introduced two new mobile marketing offerings as part of an increased emphasis on the mobile channel.

MGM Mirage debuts mobile marketing programs across properties

Published: March 11, 2009

Gaming giant MGM Mirage has thrown its full weight behind mobile marketing with opted-in offers for guests at six casino/hotel properties in Las Vegas and Detroit.