Tag: Acxiom
Total Results: 3
- Retailers should revamp marketing strategies during recession
- Published: October 15, 2008
- With the current economic turmoil, retailers need to modify their marketing strategies by placing more emphasis on segmentation and shoppers' potential future behavior.
- Alltel sees a 285 percent growth in customer communications
- Published: October 14, 2008
- Alltel has announced that since the launch and promotion of its My Circle service, it has seen a 285 percent growth in customer communications.
- Wunderman, GroupM join the Mobile Marketing Association
- Published: April 17, 2008
- Big guns from the agency world, such as WPP Group plc’s media buying shop GroupM and direct marketing agency Wunderman, have joined the Mobile Marketing Association.
