Tag: Acxiom

Total Results: 12

Why is mobile hard to integrate into CRM?

Published: December 12, 2011

Brands understand the importance of reaching consumers on their mobile devices, yet many still find it difficult to implement a mobile CRM strategy.

Starbucks, HTC, Nokia: News briefs

Published: August 18, 2011

News briefs: Starbucks, Apple offering free app downloads; HTC’s patent infringement claims against Apple include Wi-Fi; Nokia’s role as a leading OEM at risk: ABI Research.

Most mobile apps have no connective tissue to database marketing

Published: February 9, 2011

By Josh Herman

The challenge for marketers today is that most brands’ mobile experience is not quite knowledgeable and talented enough to serve the CCEO, or the Consumer Chief Everything Officer.

Webinar: From Sideline to Center - Mobile Takes its Place in Marketing Budgets

Published: November 30, 2010

Join this free webinar to see how mobile is moving to the center of marketing organizations, going beyond SMS to integrate video, email, targeting, display, search and mobile Web.

Domino’s Pizza exec: Mobile commerce growing at astounding rate

Published: September 4, 2009

Domino’s Pizza is driving traffic to its newly optimized mobile Web site with mobile advertising and seeing a surge in revenue from its mobile commerce platform.

Mobile good for loyalty programs: Mobile Marketer/DMA panel

Published: April 29, 2009

NEW YORK - Mobile is an excellent channel to use as a CRM tool, according to panelists at "Mobile Marketing for Agencies and Media Buyers," an event sponsored by Mobile Marketer and the DMA.

Acxiom adds Mobile Messenger functionality for coupon, SMS triggers

Published: March 17, 2009

Interactive marketing services giant Acxiom Corp. has formally introduced two new mobile marketing offerings as part of an increased emphasis on the mobile channel.

Harrah's runs mobile loyalty pilot for Rio property

Published: January 22, 2009

Harrah's Entertainment Inc. is using mobile marketing to target personalized promotions to opted-in guests at the Rio All Suites Hotel and Casino in Las Vegas.

Acxiom, First Data push mobile at nation's largest retail show

Published: January 13, 2009

NEW YORK -- While the slowing economy may have walloped retailers, major database marketers exhibiting at the nation's largest retail show chose this year to announce their entry into mobile.

Retailers should revamp marketing strategies during recession

Published: October 15, 2008

With the current economic turmoil, retailers need to modify their marketing strategies by placing more emphasis on segmentation and shoppers' potential future behavior.