Tag: Acxiom

Total Results: 16

Acxiom adds Mobile Messenger functionality for coupon, SMS triggers

Published: March 17, 2009

Interactive marketing services giant Acxiom Corp. has formally introduced two new mobile marketing offerings as part of an increased emphasis on the mobile channel.

Harrah's runs mobile loyalty pilot for Rio property

Published: January 22, 2009

Harrah's Entertainment Inc. is using mobile marketing to target personalized promotions to opted-in guests at the Rio All Suites Hotel and Casino in Las Vegas.

Acxiom, First Data push mobile at nation's largest retail show

Published: January 13, 2009

NEW YORK -- While the slowing economy may have walloped retailers, major database marketers exhibiting at the nation's largest retail show chose this year to announce their entry into mobile.

Retailers should revamp marketing strategies during recession

Published: October 15, 2008

With the current economic turmoil, retailers need to modify their marketing strategies by placing more emphasis on segmentation and shoppers' potential future behavior.

Alltel sees a 285 percent growth in customer communications

Published: October 14, 2008

Alltel has announced that since the launch and promotion of its My Circle service, it has seen a 285 percent growth in customer communications.

Wunderman, GroupM join the Mobile Marketing Association

Published: April 17, 2008

Big guns from the agency world, such as WPP Group plc's media buying shop GroupM and direct marketing agency Wunderman, have joined the Mobile Marketing Association.