Tag: Ad Age

Total Results: 11

Pay attention to consumers first, technology second: MediaCom exec

Published: June 1, 2011

Recognizing the growing importance of online, social and mobile to its brand clients’ future, media planning and buying giant MediaCom has hired away a senior executive from rival ID Media charged with running U.S. digital operations.

Scandinavian mobile agency Mobiento expands to the US

Published: December 1, 2010

Sweden-based global creative mobile agency Mobiento has launched its North American presence with a flagship office in New York.

Interpublic Group revamping mobile marketing practice across agencies

Published: September 1, 2010

Interpublic Group of Companies, owner of UM, McCann Worldwide, Initiative, Draftfcb and Mullen, is redefining its mobile marketing practice starting with major surgery on Ansible Mobile.

How to drive more app downloads

Published: August 13, 2010

By Brenna Hanly

One of the most important decisions in launching a successful mobile application is determining how to drive downloads.

Interpublic agency Draftfcb Chicago to stop treating mobile as standalone medium

Published: August 2, 2010

Interpublic Group’s Draftfcb Chicago ad agency is embarking on a new policy of bringing mobile marketing in-house, bolting on mobile to cross-channel advertising created for clients.

Mobile becoming increasingly important to ad agencies: Strata

Published: July 28, 2010

Television still tops ad agencies’ list of priorities, but it is fast losing ground to digital media such as mobile, according to Strata’s second-quarter Agency Forecast Survey.

AT&T poaches Ogilvy exec to accelerate advertiser push

Published: June 21, 2010

Maria Mandel, head of Ogilvy’s digital lab and North American chair of the Mobile Marketing Association, has moved to AT&T as the nation’s largest telecoms company’s puts on a more advertiser-friendly face.

Agencies should collaborate with digital experts to achieve client goals: ad:tech keynote

Published: April 22, 2010

SAN FRANCISCO – Publicis & Hal Riney’s top executive said the ad agency business is experiencing a turbulent sea change as digital companies move upstream and offline while agencies “get digital.”

Ad Age makes print interactive with mobile bar codes

Published: February 25, 2010

Advertising Age's annual digital issue showcases an interactive front cover featuring a mobile 2D bar code, a first for the magazine and its readers.

Top five mobile survivor guidelines for effective campaigns

Published: January 12, 2009

By Shira Simmonds

As brands allocate more media spend towards mobile, agencies and in-house marketing departments are attempting to launch mobile campaigns on their own. Are they doing it right?