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Tag: Ad Age


Total Results: 12

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Top five mobile survivor guidelines for effective campaigns
Published: January 12, 2009
By Shira Simmonds

As brands allocate more media spend towards mobile, agencies and in-house marketing departments are attempting to launch mobile campaigns on their own. Are they doing it right?

Economy doesn't worry Mobile Internet World attendees: Study
Published: October 24, 2008
More than half of the attendees at Mobile Internet World said that the state of the economy has had only a "somewhat" negative impact on their business, according to Azuki Systems Inc.
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