Tag: AdMeld

Total Results: 5

DSPs to cement prominent position in mobile advertising this year: DataXu exec

Published: February 1, 2011

After a long period of testing with WPP’s Group M, DataXu has announced the general availability of its DX mobile demand-side platform.

Is ad targeting the solution? No

Published: January 21, 2011

By Elizabeth Joy Zalman

Mark Wright of Adenyo on Jan. 14 responded to a column I wrote Nov. 3, misconstruing the original intent of the article, but raising some intriguing points surrounding the future of mobile display advertising.

Why real-time bidding matters for mobile advertising

Published: December 16, 2010

By Marc Theermann

Google recently predicted that by 2015, 50 percent of all targeted display ads will be bought using real-time bidding. Make no mistake, the programmatic buying of audiences is a game-changer.

Three steps for publishers to monetize mobile traffic

Published: June 2, 2010

By Marc Theermann

One of the most common questions that publishers ask these days is: How can I increase the monetization of my mobile traffic?

SAP acquires Sybase; Medialets Enrich and DOTGO debut

Published: May 14, 2010

SAP acquires Sybase for $5.8 billion; Medialets Enrich debuts to enable rich-media mobile ad units across more apps; Scientific Media launched the DOTGO mobile publishing platform.