Tag: AdMob

Total Results: 126

PrivacyStar uses mobile ads to drive app downloads

Published: December 15, 2011

Online privacy app PrivacyStar is using search and in-app mobile ads to promote its applications.

Lexus drives purchase consideration with mobile app

Published: November 17, 2011

Automaker Lexus rolled out the Lexus CT City Challenge app and complementary mobile ads to drive awareness and purchase consideration for its CT 200h model in the Australian market.

Box.net claims 1,249pc increase on ROI conversions via mobile ads

Published: September 26, 2011

Online content management company Box.net used Google to beef up its mobile strategy with the goal of getting consumers to buy its service on mobile devices.

Google cans WAP support on AdMob to pursue app developers

Published: September 7, 2011

By drawing a stronger distinction between AdMob and AdSense, Google hopes to improve the in-app ad experience and build a stronger position with developers.

Google sees 50pc app download rate via AdMob network

Published: August 30, 2011

Google saw a 50 percent download for its Google Search iPhone app after running mobile ads within its AdMob network.

Animal Planet generates 3M mobile ad impressions via multichannel campaign

Published: June 30, 2011

After running a cross-platform campaign on YouTube and Google’s AdMob promoting its new show, Animal Planet saw 3 million mobile in-stream overlay ads impressions with 84 percent of mobile users completing the video.

Unilever AdMob campaign delivers 149M impressions and efficiency

Published: June 24, 2011

The mobile component of a cross-channel Unilever campaign for its Lynx brand generated 149 million impressions, while also driving efficiency and engagement.

FTC called to address location targeting related to Google’s AdMob

Published: May 3, 2011

The Center for Digital Democracy is calling on the Federal Trade Commission to extend the reach of privacy conditions imposed on Google as the result of a recent settlement to include the company’s mobile advertising network AdMob.

TV Guide exec speaks to mobile monetization strategy

Published: April 20, 2011

With many publishers only now beginning to move their content to mobile, monetizing on the medium is challenging, according to TV Guide Digital, which was dabbling in the space even before the iPhone was launched.

Volvo mobile ad campaign results in 88pc increase in purchase intent

Published: February 1, 2011

A Volvo cross-platform mobile ad campaign promoting the S60 model saw a 3.91 percent click-through rate.