Tag: AdMob
Total Results: 24
Displaying: 11 - 20- Mobile Marketing Association rolls out heavyweights for New York forum
- Published: May 23, 2008
- What's a month without a mobile event? But next month's Mobile Marketing Forum June 10-11 should bring to New York the mobile marketing industry's great and good.
- Apple iPhone usage of Wi-Fi grows: AdMob report
- Published: May 15, 2008
- Data from the AdMob Mobile Metrics Report shows that network ad impressions increased 1.6 percent in April compared with March, but requests were down 0.4 percent.
- How to size your mobile media buy
- Published: May 13, 2008
- By Tony Nethercutt
In this two-part series about media buying for the mobile Web, I’m covering questions like What can I buy? How is it priced? How can I size my buy? Last month I answered the first two questions.
- DoubleClick Mobile integrates system with mobile ad networks
- Published: May 1, 2008
- DoubleClick Inc., a newly acquired Google property, is integrating its mobile advertising delivery system with leading mobile ad networks to help publishers with their ad inventory.
- Marchex enters mobile with call-based ads for networks
- Published: May 1, 2008
- Online advertising firm Marchex Inc. has entered the mobile market to offer call-based ad services to key mobile partners.
- Mobile ad network AdMob launches analytics suite
- Published: May 1, 2008
- Mobile ad network AdMob has extended its offerings to include a new mobile analytics suite for advertisers and publishers.
- Key tips on buying media for mobile advertising
- Published: April 18, 2008
- By Tony Nethercutt
This month I begin a two-part series covering the media buying fundamentals of mobile advertising. After I cover media buying, I will shift my focus to the creative fundamentals of mobile advertising.
- Nokia’s share of impressions decreases in AdMob ad network
- Published: April 17, 2008
- Network impressions increased 10 percent in March over February, according to the latest AdMob Mobile Metrics Report.
- February requests increase in AdMob network
- Published: March 17, 2008
- Given a shorter month, impressions on the AdMob mobile ad network decreased 2.2 percent to 2.32 million, according to the company’s latest metrics report.
- Tip for big brands in mobile: Extend existing campaigns
- Published: March 14, 2008
- By Tony Nethercutt
The latest numbers from Nielsen Mobile paint a picture of the mobile Web that reveals it is not just the tech-savvy few that can be reached through mobile.
