Tag: AdWords

Total Results: 11

Google lumping together desktop and mobile ads: Good or bad?

Published: March 19, 2013

By Ori Carmel

Google’s recent announcement that it is making significant changes to AdWords shook up the online marketing industry.

Will Google’s new AdWords strategy do more harm than good on mobile?

Published: February 8, 2013

Google’s most sweeping overhaul to AdWords in several years is geared toward driving more revenue from mobile, which it could accomplish in the short term. However, these changes could also make it more difficult to optimize for the medium, something that could hurt mobile advertising more broadly.

Google addresses burgeoning apps marketplace with new ad units

Published: May 2, 2012

With the mobile application market continuing to grow, Google has introduced new and enhanced ad units to help marketers promote, track and monetize their apps.

Esurance reduces CPA via Google mobile click-to-call ads

Published: July 30, 2010

Auto insurer Esurance claims it was able to reduce its cost per acquisition 30 percent compared to other channels using Google mobile ads with click-to-call functionality.

Google adds iPhone, Android, Palm Pre access to AdWords

Published: April 1, 2010

Google has revamped AdWords to support iPhone, Android and Palm Pre smartphone users.

Google optimizes AdSense for high-end smartphones

Published: October 6, 2009

Google has added a new feature that lets AdSense publishers serve text and image ads on their mobile sites when viewed on Apple’s iPhone, Google’s Android-powered devices or the Palm Pre.

Where 2 Get It named Google AdWords reseller

Published: February 19, 2009

Where 2 Get It Inc. has become one of the companies to be named to the Google AdWords Authorized Reseller program.

Google adds new AdWords options for iPhone, G1

Published: December 9, 2008

Google is expanding the functionality of AdWords to help its mobile advertising clients target and reach smartphone consumers.

Hiogi launches mobile search for Skype

Published: November 11, 2008

Hiogi has launched on Skype, letting the VoIP provider's users ask for advice or information by typing a question into their mobile chat window.

Google rightly throws weight behind mobile banners

Published: April 28, 2008

It took some time but Google finally bellied up to the bar: The search giant's move to offer banners for mobile extends the life of an ad unit that refuses to die.