Tag: AdWords

Total Results: 8

Esurance reduces CPA via Google mobile click-to-call ads

Published: July 30, 2010

Auto insurer Esurance claims it was able to reduce its cost per acquisition 30 percent compared to other channels using Google mobile ads with click-to-call functionality.

Google adds iPhone, Android, Palm Pre access to AdWords

Published: April 1, 2010

Google has revamped AdWords to support iPhone, Android and Palm Pre smartphone users.

Google optimizes AdSense for high-end smartphones

Published: October 6, 2009

Google has added a new feature that lets AdSense publishers serve text and image ads on their mobile sites when viewed on Apple’s iPhone, Google’s Android-powered devices or the Palm Pre.

Where 2 Get It named Google AdWords reseller

Published: February 19, 2009

Where 2 Get It Inc. has become one of the companies to be named to the Google AdWords Authorized Reseller program.

Google adds new AdWords options for iPhone, G1

Published: December 9, 2008

Google is expanding the functionality of AdWords to help its mobile advertising clients target and reach smartphone consumers.

Hiogi launches mobile search for Skype

Published: November 11, 2008

Hiogi has launched on Skype, letting the VoIP provider's users ask for advice or information by typing a question into their mobile chat window.

Google rightly throws weight behind mobile banners

Published: April 28, 2008

It took some time but Google finally bellied up to the bar: The search giant's move to offer banners for mobile extends the life of an ad unit that refuses to die.

Bango introduces mobile analytics service

Published: February 6, 2008

Mobile Web technology firm Bango launched an analytics service to help mobile marketers understand how people interact with WAP sites and which marketing campaigns are most effective.