Tag: Adam Kerr

Total Results: 10

Mobile Web connects brands to consumers: Netbiscuits panel

Published: October 22, 2009

NEW YORK – At Netbiscuits’ partner day, brand representatives from companies such as Universal Music Group, MTV Networks and Bango shared their mobile strategies, tips and success.

Obama administration can use mobile to shape healthcare debate

Published: August 21, 2009

The Obama administration used traditional marketing channels to propell Barack Obama to the American presidency. But it is mobile that brought the candidate closer to the people.

Sears, Days Inn offer do's and don'ts of mobile commerce

Published: July 13, 2009

NEW YORK - Sears would have gone with a different product mix when it first launched it mobile site. And Days Inn would not have launched its mobile campaign before the mobile site was up.

Mobile outperforming online, although metrics still evolving: Mobile Marketer/DMA panel

Published: April 29, 2009

NEW YORK - Tracking and measuring a mobile campaign's effectiveness is crucial in these times when every media dollar is expected to stretch and ROI is an expectation.

Mobile Web to control how content is sold: Bango

Published: December 2, 2008

A revolution is currently taking place in the way that mobile media and content providers are engaging with consumers, according to mobile analytics provider Bango.

Bango combines mobile Web with Omniture wired Web analytics

Published: November 19, 2008

Mobile analytics and billing company Bango has entered into a partnership to allow marketers to access wired and mobile Web metrics and data through a single console.

When should an online business go mobile?

Published: November 3, 2008

Leading PC Web sites are not changing fast enough to keep up with mobile browsing trends, according to mobile analytics service Bango.

U.S. mobile Web usage to surpass global leader Britain

Published: August 26, 2008

Mobile Web usage in the United States will surpass Britain this month, according to mobile analytics company Bango.

Millennial Media adopts Bango Analytics

Published: July 29, 2008

Mobile ad network Millennial Media has integrated Bango's mobile analytics into its Decktrade marketplace platform.

Bango Analytics to track site, campaign data

Published: July 23, 2008

Bango has upped the ante with a new version of its Bango Analytics software, which features new technology that tracks site and campaign data.